Arbortext Announces Partnership with Selens Sistemas; Leading Brazilian Application Integrator

["Beth E Ambaruch" <bambaruch@arbortext.com>]

Arbortext Announces Partnership with Selens Sistemas; Leading Brazilian Application Integrator 

Partnership Delivers Enterprise Publishing Software to Brazil

ANN ARBOR, Michigan and São Paulo, Brazil, March 1, 2005 -- Arbortext, Inc., the leading provider of Enterprise Publishing Software, today announced it has entered into a reseller partnership with Selens, a leading Brazilian integrated IT services and solution provider. Selens will work with Arbortext to provide sales, professional services and technical support for Arbortext publishing applications targeted at Brazil's leading businesses in the manufacturing, aerospace, life science and financial industries.

 "We are very pleased to be working with Arbortext," said Fabio Clark, Executive Director, Selens. "With Arbortext's technology, Selens can offer organizations in Brazil solutions that will provide substantial gains in operational efficiency and effectiveness. Our professional sales, services and technical teams will work very closely with Arbortext to build and implement market awareness programs that highlight the importance of XML-based enterprise publishing, strengthening our market leadership positions."

"I am delighted to begin working with the team at Selens," said Graham Freeman, Vice President of Worldwide Channel Partnerships for Arbortext. "They have the experience and contacts needed to help Arbortext expand its business in Brazil. Their extensive work with document management technology will be important in developing successful enterprise publishing solutions, and I have no doubt that we will achieve rapid success introducing this technology to the Brazilian market. This is the beginning of a long-term relationship that I believe will greatly benefit both of our companies."

About Selens (www.selens.com.br) 
Headquartered in Sao Paulo, Selens is a leading systems integrator in Brazil. Selens focuses on both Enterprise Content Management (ECM) and Business Process Management (BPM), and has expertise in electronic document management, workflow, collaboration, and Web Content Management. Selens offers consulting services, technical support, and software distribution of leading applications to organizations throughout Brazil. 

About Arbortext  (www.arbortext.com) 
Arbortext is the leading provider of Enterprise Publishing Software that enables organizations to create and automatically publish large amounts of information, such as technical manuals, pharmaceutical product information, legal information and software documentation. Enterprises around the world use our software to publish in multiple languages to multiple audiences in multiple hardcopy and electronic output formats. Arbortext's software is installed at over 1,700 organizations worldwide.

Current customers include American Express Financial Services, Audi, Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler, Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson Publishing, Lucent, Nokia, Nortel Networks, Oracle, Pfizer, Ricoh, Sun Microsystems, Toyota, United Airlines, Volkswagen and Volvo. Arbortext is a founding member and active participant in the XML Activity of the World Wide Web Consortium (W3C). Headquartered in Ann Arbor, Michigan, USA , Arbortext has offices around the world.

Contact: 	Beth Ambaruch, APR			Eduardo Balam	
	  	Arbortext, Inc.				Selens Sistemas
	  	+1 734.327.6014			+55 11 5506 0151
	 	bea@arbortext.com			marketing@selens.com.br

		Press room:  http://www.arbortext.com/html/press_room.html
                                             http://www.selens.com.br/noticias