A POST-HYPE PLAYBOOK: COMPETE TO WIN IN THE EBOOK MARKETPLACE

["Muzyka, Carolyn" <CMuzyka@innodata-isogen.com>]

For years, eBook sales have failed to match the lofty visions of industry observers. But now, as sales of eBooks are expected to double from 2005 to 2007 and continue growing in 2008 and beyond, many leading media, e-commerce and publishing companies are making plans to take advantage of this market’s potential.

 

And as the debate continues to rage over which reading device will be preferred by consumers, organizations can take a few sensible steps today to gain a competitive edge in this emerging marketplace by preparing existing and current titles for eBook ready formats.

 

This two-part webinar series will help your organization determine the most effective way to:

 

>Leverage existing and new publishing technologies

 

>Comply with emerging standards for eBooks like the Open Publication Structure

 

>Prepare your content for multiple outlets, including eBooks

 

*A Post-Hype Playbook: Compete to Win in the eBook Marketplace*

 

As the debate rages over which eBook formats will gain public acceptance, publishers can prepare for the digital marketplace by converting their current and legacy content to a platform that will enable them to adapt material to a range of delivery formats. In this webinar, Jan Palmen of Innodata Isogen and Kate Worlock from Outsell, Inc. will discuss how publishers can start leveraging XML and single-source publishing technologies as a starting point for the eBook market.

 

>October 18, 2007: 11:00 AM Pacific | 2:00 PM Eastern | 19:00 UK | 20:00 Central Europe

 

Speakers: Jan Palmen, SVP Publishing Practice, Innodata Isogen and Kate Worlock, Director - Market Intelligence Service, Outsell Inc

 

*Building Common Standards for eBooks*

 

This webinar will detail the emerging standard for eBooks, the Open Publication Structure. Nick Bogaty from the International Digital Publishing Forum, the trade group for sellers of eBooks, will describe how publishers are working to meet the standard and also offer insight into the future market for eBooks. 

 

>October 23,2007: 11:00AM Pacific | 2:00 PM Eastern | 19:00 UK | 20:00 Central Europe

 

Speakers: Bob DuCharme, Solutions Architect, Innodata Isogen Publishing Practice and Nick Bogaty, of International Digital Publishing Forum (IDPF)

 

And you can also download a copy of Innodata Isogen's latest white paper: A Post-Hype Playbook: Compete to Win in the eBook Marketplace to learn more about the steps your organization can take to get ready for this emerging market.

 

Visit:

http://www.innodata-isogen.com/knowledge_center/ebooks?dref=book_expo_america_email&mtcPromotion=oasis>email

 

Innodata Isogen

Three University Plaza

Hackensack, NJ 07601

mailto:ebooks@innodata-isogen.com

 

 

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