Re: OASIS CXS TC First meeting PR

Hello Carol,

Sorry I didn't get back to you earlier.

We were very aware of this problem during the first TC meeting in Paris. We spent almost a day and a half discussing how to better communicate our work. You are absolutely right that we need to attract marketing automation vendors to make this effort a success.

I love your idea of a 30-minute webinar. I'd be more than willing to host it, and we would just then need to communicate this widely. Could we put this maybe in the press release ?

I think your shortlist is actually better than our own (sent you the link in the workgroup post), so if you have all the contact information that would be fantastic, because it seems we (at Jahia) have lost our contact at Marketo (no longer working at the company).

Best regards,

Serge Huber.

- -- --- -----=[ shuber at jahia dot com ]=---- --- -- -
CTO & Co-founder - Jahia Solutions Group, 9 Routes de Jeunes, 1227 Acacias, Switzerland

twitter: @sergehuber

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On Thu, Apr 30, 2015 at 6:04 PM, Carol Geyer <carol.geyer@oasis-open.org> wrote:

CXS Members,
We've been thinking about you this week and hope your meeting is going well.

OASIS will issue a press release in about two weeks. I'll send a notice to the TC list within the next few days with deadline info.

We know it's essential to get marketing automation companies involved in CXS, but so far, we've received weak or no response to the announcements we've sent. Perhaps a more personal approach is needed.

If we can convince a key group of marketing automation CTOs to attend a 30-minute teleconference/hangout to discuss specifically why marketing automation companies need to be involved in defining the CXS standard for personalized digital experiences, do you think the TC could make a compelling case?

Our short list of marketing automation companies includes:

Eloqua/Oracle, ExactTarget (Salesforce), Infusionsoft, HubSpot, , Marketo, Pardot, Silverpop/IBM, Symantec, Teradata.

Would you say these are the bell cows? If anyone can suggest other marketing automation companies or if you have contacts at any of these companies, please let me know.

Thanks,
Carol

On Thu, Apr 30, 2015 at 6:12 AM, Serge Huber <shuber@jahia.com> wrote:
Hello Carol,

I'm writing from Paris where we are currently holding the first TC meeting. We would like to know what plans you have for a PR following the official start of the TC this way we could look at helping you with that to get more traction.

Our main concern is to have maximum impact because we strongly need to attract more actors such as Marketing Automation, CRM companies.

cheers,
Serge...

--
Carol Geyer
Senior Director, OASIS
www.oasis-open.org
+1.941.284.0403

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