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Subject: Re: Fwd: [emergency] Re:Proposal to extend the EDXL TargetArea to allow more flexible targeting/filtering/content routing


Title: Re: Fwd: [emergency] Re:Proposal to extend the EDXL Target
I gave it five minutes, but since we were nearly done, I decided to let it go since no one else showed.

Ciao,
Rex

At 9:32 AM -0700 5/31/05, Rex Brooks wrote:
Date: Mon, 30 May 2005 06:22:11 -0700
To: Renato Iannella <renato@nicta.com.au>
From: Rex Brooks <rexb@starbourne.com>
Subject: [emergency] Re:Proposal to extend the EDXL TargetArea to allow more flexible targeting/filtering/content routing
Cc:
Bcc:
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Thanks Renato,

You have brought up a valuable insight here, namely that "intended audience" is a more diverse concept than we had previously assumed, or to be more accurate, than I had previously assumed--probably because I was focusing on the needs of the Distribution component and the needs of the constituencies I was hearing from most.

Much to reconsider.

Ciao,
Rex

I like Kon's proposal - primarily because it has given more insight into the
objectives of EDXL: "targeted message delivery". I also support Carl's message about "use cases".

So, trying to put the to together, here are my (early) thoughts.

I think we need to model *all* possible targets of an EDXL message and consistently
represent them and their behaviour. I have identified 3 classes of targets:

1 - Geospatial
2 - People, services, devices
3 - Topics

1) Geospatial would include what we already have:
- circle
- polygon
- country, primary, secondary

Use Case: target all interested parties of "Yeronga":
 <country>
   <code>AU</code>
   <primary>QLD</primary>
   <seconday>4104</primary>
</country>

Behaviour: An EDXL-aware system will need to determine if the area(s) indicated
are within the scope of its users.


2) People, services, devices would include *identifiable* entities. That is any entity
(even intermediate entities) that can be clearly identified. These include:
- recipients
- roles (redirection/expansion required)
- services (non-human targets)

(Note: all three would be defined as URI content, so it is debatable if we could
just use one element)

Use Case: target Fred at Fire Authority:
  <recipient> urn:fire.au:operations:fred-j-smith </recipient>

Use Case: target the responsible party at the Premiers Department:
  <role> urn:au:qld:premier:incident-contact </role>

Use Case: target all media contacts:
  <role> urn:au:media:members:all </role>

Use Case: target the fire, police, ambulance alert systems:
  <service> http://fire.com/alertEndPoint </service>
  <service> http://police.com/alertEndPoint </service>
  <service> http://ambulance.com/alertEndPoint </service>

Behaviour: An EDXL-aware system will need to determine if the entities indicated
are within the scope of its users and can be "contacted" or the service can
be initiated.


3) Topics would include predetermined areas of interest and free text. These include:
- keywords
- text (human process-able)

Use Case: target those interested in Sarin Gas leaks
  <keyword> urn:oasis:topics:hazchem:gas:sarin </keyword>

Use Case: target those interested in threat level changes
  <text> Due to X the threat level may increase... </text>

Behaviour: An EDXL-aware system will need to determine if the topics indicated
are within the scope of its users (ie some registration of interest has been predetermined)
or some human-guided targeting is required.


Thoughts and constructive criticism welcome ;-)

[Note: <xml> code and example values are only indicative]

Cheers...

Dr Renato Iannella
Project Leader, NICTA, Brisbane, QLD, AUSTRALIA
P: +61 7 3000 0484 F: +61 7 3000 0480 M: +61 4 1313 2206
E: renato@nicta.com.au W: http://nicta.com.au


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--
 
Rex Brooks
President, CEO
Starbourne Communications Design
GeoAddress: 1361-A Addison
Berkeley, CA 94702
Tel: 510-849-2309


--
Rex Brooks
President, CEO
Starbourne Communications Design
GeoAddress: 1361-A Addison
Berkeley, CA 94702
Tel: 510-849-2309


-- 
Rex Brooks
President, CEO
Starbourne Communications Design
GeoAddress: 1361-A Addison
Berkeley, CA 94702
Tel: 510-849-2309


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