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Subject: RE: OASIS InterOp at EMW
Hello, I just spoke with the folks from DMTF and
EMC regarding the OASIS InterOp opportunities at EMW. ComputerWorld and DMTF
have been kind enough to offer to explain all of our options in a concall which
I hope to schedule for next Wednesday at 2:00EST, 11:00PST in greater detail
than I was able to offer on Thursday. I’d like to invite you to engage
your marketing contact as well because ComputerWorld has identified a target
audience for this event. It is REALLY important that you make an effort to
attend if you are interested because I believe that they are in the best
position to describe the potential options. If this is not convenient for you
and you are seriously considering participation, please let me know. Thanks to everyone involved! OASIS From:
Adams_Wayne@emc.com [mailto:Adams_Wayne@emc.com] If OASIS needs/wants to showcase the
standard in its fullest form, then OASIS should revisit the plan to
deliver a presentation in the track and showcase the technology/standard in the
expo hall. If money was not an issue, OASIS would already have taken this
path. Trying to squeeze a demo into a
presentation track is doable and has some downsides for time, space, time to
comprehend, all participants receiving credit, etc.... but one of the upsides
is you save some money. If you holistically look at costs -
people, equipment, travel, etc.... the cost of the expo hall space is most
likely less than 10% of all the costs. We'll talk more at 4:30 today. Wayne
M. Adams From: Dee Schur
[mailto:dee.schur@oasis-open.org] Well, I've done quit a few of these now
and 50 minutes is a concern. I'm not concerned about an OASIS spot; I am
concerned that my TC has adequate time, space, logistical support to showcase
the Standard, as I assume your attendee would prefer. So, hopefully my chairs
will be available too, Heather/Winston? Will someone that is in charge of
logistic be on as well? Thanks for your time in advance! From:
Adams_Wayne@emc.com [mailto:Adams_Wayne@emc.com] I'm available at 4.30PM. It would be helpful to understand what
confusion there is ahead of time, so we can get on and off quickly. Keep in mind, worst case if OASIS does not
do a demo, OASIS is still awarded a presentation slot on Wednesday. From: Dee Schur
[mailto:dee.schur@oasis-open.org] Hi Wayne, I'm not certain I understand your response
completely; can we have a conference call with everyone on this email list
today at 4:30PM EST? I will set up the call, if each person can
please indicate availability that would be keen. Thanks, From:
Adams_Wayne@emc.com [mailto:Adams_Wayne@emc.com] Hi Dee, Some details on the tracks. The Alliance Partner DMTF track is on
Wednesday afternoon. There will be 4 parallel tracks running
that day: 1 for enduser case studies, 2 for vendor described solutions; 1 for
Alliance Partners. The Alliance Partner sessions will be 50 minutes in length.
There will be 4 sessions in a row. The other 3 sessions include SNIA for
SMI-S, a session on the industry segment working on WS-Mgt, and a EGA on
Utility Computing. The rooms will be setup for 50-75 people. There will be a projector (to hookup to a
laptop) and a screen. There will be no special power or network
setups in the room. If there is to be a demonstration, it
would need to be physically setup before the track starts and taken apart after
the track ends. There will not be an oppty to setup the demo Tuesday and
debug it. Given there will be 4 tracks in
parallel, the attendance can not be predicted; e.g., are all
sessions equal in attendance or does one pull more than others. If the demo goes into the track, the
entitlement list in the demo contract do not apply. The visibility created for
the demo will only be in the context of the description of the track by
the event producers. Over a period of 3 days, there will be about 50 track
sessions, we need to treat all fairly. OASIS and the participants are
encouraged to do their own marketing awareness activities, given their other
levels of participation in the event. OASIS may consider issuing a press
release or have flyers in the vendor booths. Since 99% of the tracks will most likely
be single presenter and slide presentations, any/all logistical needs for the
track need to be planned out and clearly communicated to the EMW planning team
between now and the end of August. In September before the event and onsite,
special requirements will be handled on an exception basis, based on the
priority of all activities taking place and may not be accommodated in a timely
manner or at all. Your preplanning will be a proportional to
the smoothness and execution at EMW: space, power, equipment configuration,
sequence of presenters, slide deck laptop being able to project demo screens,
and so on. Some of the logistical
requests will have to be thought out and confirmed by the EMW team,
before being assumed to be available and supportable. From: Dee Schur
[mailto:dee.schur@oasis-open.org] Hi Wayne, I participated in a meeting today with the
OASIS WSDM TC; we are really excited about the possibility of organizing a Web
Services Distributed Management InterOp Demo at EMC, we just need to nail down
our options. After discussing the options, it really looks as if option
#3 is best suited for our purposes. We have done a similar arrangement and we
have been met with a great response from the end-user community seeking answers
to technical enterprise-wide problems. Can you tell me if this works for you? To
date, we have 4 large vendors that have committed and I am hopeful that more
will follow as we firm up this commitment. Can you tell me more about the
track; time amount, space, other tandem tracks, etc? I will begin a short leave of absence at
the end of next week, so I'd like to have resolution by them. We have some early passes at a scenario,
would that help? Thanks! From:
Adams_Wayne@emc.com [mailto:Adams_Wayne@emc.com] Hi Dee, A lot of discussion has taken place inside
of the DMTF and with our event co-producer and partner Computerworld. Leo Leger
from Computerworld will be speaking to you next week to cover some creative
options. Given the DMTF is also resource constrained, we are not in a position
to fund space for the OASIS, a model we provided some Alliance Partners in
2004. Based upon how our sponsors are lining up,
the idea of having a demo in each of the OASIS sponsor booth's could be an
option. In your email, you indicate there are 5-6 likely vendors. www.emwusa.com lists our current signed list
of sponsors. Is there 100% match to the 5-6 vendors that would be in the OASIS
demo. The options the DMTF discussed were; each
have their pros and cons for cost, visibility, and audience reach: 1) OASIS funds booth space and spreads
costs back to the 5-6 companies participating in the demo 2) By circumstance, there is 100% match of
existing EMW sponsors with the vendors wanting to deliver an OASIS demo. Each
vendor then puts their part of the demo in their exhibit area. A network is run
between the sponsor booths. 3) The demonstration is delivered in the
OASIS WSDM Tutorial Track, currently being planned for Wednesday afternoon. Leo Leger from Computerworld will be
coming up with some out of the box ideas, such as if there is not 100% match of
sponsors and planned vendors in the demo, that OASIS can be granted a
demonstration area if members of the demo can become sponsors. I'll defer
to Leo to cover a few more options. In summary, the DMTF does want to promote its
Alliance Partners who can support the DMTF at EMW, and make EMW even more
attractive for endusers to attend. Other Alliance Partners planning to
support DMTF in sessions and or exhibits include SNIA, EGA, and NAC. Lets touch base later this coming week
to see what options we can make work, assuming Leo Leger and you
have talked . Best regards Wayne M. Adams From: Dee Schur
[mailto:dee.schur@oasis-open.org] Hi Karen, We have never been required to pay for a
space for an OASIS InterOp Demonstration, we are happy to pay for connectivity.
As other organizers are anxious to bring these types of demonstrations to
attendees as they are presented by a neutral standards organization. We charge
each participant a flat fee of less than you are charging here for logistical
support, printing, promotional work and materials, etc. A demo table is
not an option, as I don't imagine it would accommodate 5-6 vendors with
laptops, screen, projector, etc. adequate space for a demo, do you? Also, we
are not in a position to finance a booth as we typically organize these
InterOps at a loss to OASIS. Can we make other arrangements? I need to
know quickly as I need to investigate other options. Regards, From: Karen Strong
[mailto:karen@cranecom.com] Hi Dee: It
took me a little longer than expected to get back to you with the finalized
information regarding the Enterprise Management World Technology Demo, but I
think the attached information and this email will at least give you a place to
start. Mark Carlson is the DMTF point person for demos at EMW, however he
is out traveling so we wanted to share the latest info with you (specific
details are in the attached contract) so that you would have something to
review and/or reference. As background,
rather than have a separate area for the demos, EMW demonstrations will be run
in and between vendor/sponsor booths. Sponsors can then choose to have an
additional featured table promoting their demo participation, or just promote
it within their booth (costs for each option are detailed in the attached). The
benefit of a table is that it provides a focal point for demonstration-related
marketing, separate from the more sales-oriented activities that may be taking
place in the booths. While Mark is the
overall point person, he has been working to find technical "team
leaders" for each demo. Do you think a demo organizer/leader could be
found within OASIS for the Web Services for Distributed Management
Interoperability Demonstration? Or would that person be you? From
your initial email, it sounds like you already have 5 vendors that are
interested in participating, which is a great! We look forward to
participation by OASIS. Hopefully this
provides you with the basics you need to start a discussion within OASIS, but
just let us know if you have any questions and we'll certainly do our best to
answer them (until Mark returns). Our hope is to have all the demo
participants' contracts in place by July 31. Thanks, Karen ***************** Karen Strong 541-607-5654 -
direct line 541-607-0440 -
fax -----Original Message----- Hi Dee: On behalf of the DMTF, I would like to apologize for
the delayed response; your email/request was just brought to our attention this
morning. We are in the process of finalizing some of the finite details
regarding the EMW Technology Demonstration, however I will be forwarding you an
information sheet/contract in the next day or so that should answer a majority
of your initial questions and give you a place to start in regards to
planning. Again, thank you for your patience and we look forward to OASIS'
participation at EMW. I'll be in touch in the next day or so. Thanks, Karen ***************** Karen Strong 541-607-5654 - direct line 541-607-0440 - fax -----Original Message-----
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