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Subject: We don't need to do XML.org after all
Check it out: this guy's going to take care of the whole thing for us. Has anybody heard of Vernon Keenan? Jon ======================================================================== Date: Fri, 5 Nov 1999 15:29:15 -0800 (PST) From: Vernon Keenan <vern@keenanvision.com> To: bosak@eng.sun.com; Subject: New XML e-commerce initiative: Transactive Content, Dynamic Pricing, e-Services October 28, 1999 Dear Industry Colleague -- Please forgive this intrusion into your mailbox, but I trust you will find this valuable to you and your company. My name is Vernon Keenan and I operate an Internet market research company called Keenan Vision. We specialize in research related to electronic commerce, and I need your help with a new project designed to just let everyone get along. In order to help electronic commerce progress from humans clicking on web pages to where bots and agents are having conversations between themselves, I propose we work together to organize a group that promotes the use of XML in electronic commerce. The specific areas of e-commerce to be covered by this new group could be: * Transactive content. XML schemas that support the distribution of transactive content that has the ability to complete a transaction, including order management functions. * Dynamic pricing. Many new pricing mechanisms are being introduced into the Internet today, including catalog listings, auctions, exchanges and even bots. XML document definitions will play a pivotal role in the ability for agents to find information and for pricing mechanisms to operate in a machine-to-machine environment. * Legacy adapters and e-services. Transforming legacy back office systems and non-Internet service networks into a new generation of realtime e-services holds great promise as a profitable, recurring source of revenue. The network effect of using the Internet to acquire new users of e-services such as ERP integration, procurement, shipping services, insurance, and financial services offers a large market opportunity as B2B commerce takes off. Keenan Vision is proposing is that the group works to achieve these goals within one year: 1. Create the organization, organize the founding members, establish rules and raise enough money through membership fees to fund technical and educational programs. 2. Create a repository used to promote and distribute XML DTDs used to access e-services offered by the group members. 3. Promote XML as the key ingredient to building transactive web sites based on e-services, and teach developers how to use e-services through the new repository. 4. Run a continuous educational program of web site content, advertising and trade show appearances. Currently, I believe the new group should be created under the umbrella of XML.ORG, the largest existing independent organization of application vendors. XML.ORG has a program where they will put a separate, but deeply affiliated, program under their wing and provide all of the legal, organizational structure, and repository technology needed to create a nonprofit XML organization. Under XML.ORG's legal umbrella, the new organization would still have the ability to create our own identity, brand and repository. I envision having minimal qualifications for including a vendor's XML DTD in our new repository. The main technical job of the new organization will be to create an ontology, which will dictate the organization of the repository. Member organizations will need to structure their XML DTD according to the new ontology, giving XML developers a way to find and compare DTDs that have similar functionality. The first issue we need to deal with is the name of the group. Several names have been proposed, but for now this XML commerce project is still nameless. If you are interested in participating in the project, I will be sending out follow-up correspondence where members can vote and give feedback on the name before we choose it. It is likely the organization will be known by its domain name, something like *XML*.org. Membership in the organization will be at two levels: executive and associate. Executive members will pay a higher fee and sit on a committee who will govern the expenditures of the organization, elect representatives to XML.ORG, and have the ability to enter into contracts and do other business on behalf of the members. Associate members will have the ability to submit a DTD for consideration into the new repository and will elect a technical committee that will review and approve DTDs for inclusion. If you are interested in being a member, I will follow up and send you the organization's proposed budget and membership fees. Any industry organization that is set up to compete with other industry members is doomed to fail. The new group should welcome cooperation and collaboration with other organizations, including W3C, OAG, OASIS, OMG, BizTalk and anyone else who may come along in the future. The attitude should be to at the very least have discussions and cross-membership with these other organizations, if not outright cooperation and sharing of resources. Thank you very much for considering this inquiry. I hope you and your firm are interested in being a founding member of this important electronic commerce organization. If you are interested please simply reply to this e-mail with a quick acknowledgement. If you have more questions please do not hesitate to write or telephone. Vernon Keenan Internet Analyst Keenan Vision Inc. Phone: +1 (415) 420-2965 E-Mail: vern@keenanvision.com Web: http://www.keenanvision.com/
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