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Subject: Introducing Eclipse
Chrystal Software Announces Eclipse(tm) Interactive Content Significantly Improves Effectiveness of Business Web Sites San Diego, CA - November 30, 1999 - Chrystal Software, a Xerox New Enterprise Company, today announced Eclipse, an innovative solution incorporating traditional Web pages and new, interactive content. Eclipse integrates with leading authoring software, Internet browsers, Web servers, and Web design software, and supports eXtensible Markup Language (XML) standards. Chrystal Software will be demonstrating Eclipse at XML '99 in Philadelphia, PA, December 6-9. "Eclipse solves one of the significant challenges and opportunities facing Web sites today," commented Carl Frappaolo, Senior Analyst and co-founder of the Delphi Group. "Customer loyalty has not yet translated from the physical marketplace to Web sites. In order to increase this loyalty, Web sites must provide intelligent and personally responsive real-time content. The Web provides a fertile ground on which to grow customer relationships based on one-to-one communication. Tools such as Eclipse make this task more easily achievable." With Chrystal Software's Eclipse, businesses that want to add interactive content to their Web sites can do so rapidly and incrementally. Eclipse incorporates traditional Web site content, allowing the Webmaster to continue using familiar HTML editors, file system managers, and other tools. New, interactive content is defined and managed in a complementary fashion. "Eclipse is a natural evolution for Chrystal Software," according to David Lonsdale, President and CEO of Chrystal Software. "The product enables us to add value to our customers' e-business ventures, and it opens new markets for us." Eclipse and XML XML is enabling a new kind of solution to interactive content. It is used to describe content as well as its structure, meaning, and presentation. XML content is surrounded with "tags" that identify meaning and relationships. For example, a medical record might incorporate content tagged as <PatientName>, <DoctorName>, and <Allergies>. The record might also incorporate tags for metadata. For delivery to Web browsers, eXtensible Style Language (XSL) and Cascading Style Sheets (CSS) can be used to determine how the browser displays the XML content. Eclipse uses XML in a myriad of ways. As visitors move through the Web site, Eclipse combines XML user profiles and actions to generate interactive content requests. These requests are fulfilled with XML content, determined by a combination of content and tag searches. The resulting interactive content is styled and delivered to the visitor in rapid fashion. Very often, this interactive content is combined with other Web site content such as HTML and graphics files. The personalization is transparent to the visitor. Connection to popular XML editing tools XML content is easily authored in Eclipse, using common XML editing tools such as SoftQuad's XMetaL and Arbortext's Adept, as well as in Arbortext's complete XML-based content management framework, Epic. To assist in collaboration, authors can check out information to the XML editing tool and be assured that no one else can make edits until it is checked in again. Authors can also easily determine who is working on pieces of the document. At each check in, revision information indicating time, date, and author is automatically collected, building a version history of changes made. XMetaL is an advanced XML authoring tool that delivers unprecedented ease of use to authors, while shielding them from the complexities of XML. A familiar word processor-like environment makes XMetaL a broadly deployable solution that drastically reduces training and implementation costs. Whether creating content for technical publications, content management, knowledge management, on-line publishing, or other applications that could benefit from XML, content creators love XMetaL's ease of use and IT professionals appreciate its simple deployment capabilities. "We are excited to be a part of Eclipse," commented Roberto Drassinower, President and CEO of SoftQuad. "This end-to-end XML solution provides unprecedented value to Web publishers." In addition to Arbortext's Adept products, which provide industrial-strength XML and SGML content creation capabilities, Arbortext also offers Epic, XML-based e-Content software that allows users to create, manage, personalize, and deliver vital business information to the Web, print, and CD-ROM media. Arbortext uses XML to accelerate time to market and supports the complete process of creating, collaborating on, presenting, and improving the vital business information customers produce in Web, CD-ROM, and print formats. "Arbortext's Epic software provides an industrial strength XML solution for technical and reference publishing," commented Brad Chang, Chrystal Software VP of Strategy. "By supporting both native XML and SGML with MS Word interchange capability, Arbortext's standards-based solution offers tremendous functionality." The integration of Eclipse and XML authoring tools streamlines the creation, management, and maintenance of XML documents. Documents opened from the authoring tool are automatically checked out of Eclipse. Once changes are complete, the document is checked in and content is versioned at the element level. Changes are immediately available to others. "Arbortext and Chrystal Software are long-time partners," commented P.G. Bartlett, Vice President of Marketing for Arbortext. "The combination of our products provides a very strong end-to-end solution for technical and reference publishers who deliver content to Web, print, and CD-ROM." Improving the user experience Business effectiveness depends on customer loyalty. Repeat business is more profitable. It is more reliable. It presents the opportunity for up-selling and cross-selling. In the typical "brick and mortar" business, loyalty is fostered by a combination of product selection, pricing, and convenience. These businesses employ knowledgeable sales people to ensure that customers find products they are likely to purchase. The more personalized the service, the more likely the business is to engender loyalty. One of the keys to more effective Web sites is fostering customer loyalty through the use of interactive content. Interactive content can help corporations improve their business in a wide variety of ways. Marketing departments need to enhance the visitor's online experience, creating an interactive e-presence with their Web site. In the e-commerce arena, visitors need better navigation and search capabilities to help in decision-making. In training, visitors need individualized information based on their needs, level, and progress. In customer service, visitors need extremely flexible access to knowledge bases and support information. Significantly improving the user experience requires truly interactive content. It is not enough to personalize static pages. Nor is predictable dynamic content enough. Content must be highly configurable, assembled in real time based on a combination of characteristics known about the visitor and the content. Eclipse provides all of this. Connection to e-commerce In the mid-1990s companies were beginning to recognize the potential for commerce, and several emerged as leaders in business-to-consumer (B2C) Web sites, including eBay, Amazon.com and eToys. The number of users accessing the Internet is now expected to grow to 320 million by 2003, attracting tremendous attention to opportunities for Web-based commerce. And while B2C will be big, business-to-business (B2B) will be even bigger. Forrester Research has been widely quoted in its estimates that B2B e-commerce will account for $1.3 trillion in 2003, while B2C will reach (just) $108 billion. There are many B2B transactions that will transfer very well to the Internet, including the purchase of Maintenance, Repair, and Operations (MRO) supplies and office equipment. These will be the first to be automated as it is generally a straightforward transaction and cost savings can be very large. Behind this wave is another just as big, related to the identification, selection, and purchase of components for manufacturing. Communicating rich, interactive content between trading partners will be especially critical in this next wave. Traditional processes such as manufacturing systems, ordering systems, and product information will be the source of much of the rich content. For instance, these systems provide the basis for e-catalogs, supplying descriptive and ordering information. Languages such as CBL from CommerceOne and cXML from Ariba enable the connection of this rich content to e-commerce transaction systems. Traditional processes also provide critical information for interactive training, customer support, marketing, and other publishing functions. Key features Eclipse is a powerful environment for developing, maintaining, and delivering effective business Web sites. Key features of its design are: . Adding real-time interactive content to traditional Web site content without disrupting the existing environment. . Migrating traditional Web site content into the interactive content as desired. . Importing content in a variety of formats, including Word and FrameMaker, and managing the content in XML form when needed for interactive content. . Creating and editing XML data using popular XML editors. . Applying metadata to content, which enables precise searching. . Profiling users and assembling content, based on prediction, tracking reaction to buyer behavior, and other business rules. . Connecting to e-commerce systems for completion of a purchase transaction. . Connecting to business systems for business rules. . Providing a simple, scalable implementation that enables fast time-to-eyeballs(tm) and reduces implementation risk. Version 1.0 will be available in early 2000. About SoftQuad Software Inc. SoftQuad Software Inc. is a leading provider of award-winning, standards-based Web publishing solutions targeting electronic publishing, e-commerce and knowledge management applications for corporations and Web professionals. XMetaL 1.2 is an advanced, simple-to-deploy XML content authoring solution that delivers a familiar word processing-like interface, allowing mainstream users to easily create XML Web content. HoTMetaL PRO 6.0 enables users to quickly and easily create, publish, and manage sophisticated web sites. Headquartered in Toronto, Canada, with European operations based in London, SoftQuad is a founding member and active participant in the World Wide Web Consortium (W3C), the Organization for the Advancement of Structured Information Standards (OASIS), and XML.org. About Arbortext Arbortext is the leading provider of XML-based e-content management solutions that enable companies to create, manage, and deliver their vital business information automatically to web, CD-ROM, or paper media. Global 5000 organizations such as AT&T, The Boeing Company, Caterpillar Inc., Compaq, Ericsson, Ford Motor Company, Grolier's Encyclopedia, Guidant, Lockheed Martin, Lucent Technologies, National Semiconductor, Sun Microsystems, Inc., and West Group use Arbortext solutions to reduce costs, accelerate time-to-market, improve the accuracy and timeliness of their vital business information, and more. The company maintains corporate offices in Ann Arbor, Mich., and additional offices in Waltham, Mass.; San Jose, Calif.; Denver, Colo.; London; Paris; and Tokyo. The company has more than 150 employees worldwide. About Chrystal Software Chrystal is a member of Xerox Technology Enterprises, a business development arm of Xerox Corporation chartered with the identification, development, and successful commercialization of new technologies. The company has a worldwide presence with partners in key markets and customers in automotive, aerospace, telecommunications equipment, publishing and other industries. Headquartered in San Diego, Chrystal Software has offices worldwide to support customers and increase market share. We have offices throughout North America, Europe, and Asia. # # # CONTACT Nancy Mumford, Chrystal Software (858) 676-7791, firstname.lastname@example.org Jonathan Sachs, SoftQuad Software (416) 544-9000, email@example.com PG Bartlett, Arbortext, Inc. (734) 327-6819, firstname.lastname@example.org Copyright 1999, Chrystal Software, Incorporated. All rights reserved. All brand and product names are trademarks or registered trademarks of their respective companies.
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