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Subject: OASIS MEMBER NEWS: Lexica Releases iLingo? XML Schemas for Industry Review
From: Stephen Maita <samaita@maita-saviano.com> Subject: Lexica news release To: announce@lists.oasis-open.org Reply-to: samaita@maita-saviano.com Message-id: <38590710.59B@maita-saviano.com> Organization: Maita-Saviano Public Relations MIME-version: 1.0 X-Mailer: Mozilla 3.01C-PBWG (Win95; U) Content-type: text/plain; charset=iso-8859-1 Content-Transfer-Encoding: 8bit X-MIME-Autoconverted: from quoted-printable to 8bit by lists.unicomp.net id KAA30785 FOR MORE INFORMATION FOR IMMEDIATE RELEASE Tara Herberth December 7, 1999 Lexica LLC 1 (415) 477-3601 therberth@lexica.net Stephen Maita Maita/Saviano Public Relations 1 (510) 739-0620 samaita@maita-saviano.com Lexica Releases iLingo? XML Schemas for Industry Review, Posts it to Microsoft's BizTalk.org Web site XML Schema Set Designed To Revolutionize Insurance Industry e-business SAN FRANCISCO - December 7, 1999 - Paving the way for insurance carriers and distributors to more easily meet the exploding consumer demand for online services, Lexica LLC, a leading developer of end-to-end e-business supply chain management software for the insurance industry, today announced that it has published a preview set of Extensible Markup Language (XML) schemas on Microsoft's BizTalk.org and Lexica's iLingo.org Web sites. This is the industry's first comprehensive set of XML schemas posted to BizTalk.org that is specifically designed to empower the supply chain participants in the end-to-end automation of insurance selling and transaction processing. The new set of schemas, collectively called iLingo?, provides the essential structural framework for deploying portable, robust transactional applications that enable business-to-business and business-to-consumer e-commerce. Once Version 1.0 is released in early 2000, iLingo will be freely available to any insurance or related financial services provider. Updates will be posted at -more- Page 2 - Lexica Previews XML Schema Set www.ilingo.org, and to BizTalk.org. "Lexica is offering iLingo to the industry as critical 'head-start' technology, and we're leveraging it in our own product, Lexica Online?," said Peter Henry, Lexica's president and chief technology officer. "We want it to be the preferred basis of insurance e-business transaction systems. Users will get several immediate benefits by using iLingo XML schemas, including the ability to easily exchange data with vendors, customers and other e-commerce partners; the ability to introduce new products online faster; and the ability to reduce their overall systems maintenance costs." Lexica Online is an integrated, XML-based platform that enables companies to operate and participate in an efficient electronic marketplace with other trading partners as part of an automated supply chain. By using iLingo in its own software, Lexica will take the lead in building real-world solutions that break the logjam of inefficient inter-company transactions that has hampered insurance industry business processes and escalated costs. The company will also incorporate iLingo into its consumer Internet insurance site InsureZone.com (www.insurezone.com). Developing an XML schema set targeted to the insurance industry is particularly significant due to the enormous potential for online insurance and the equally enormous technological challenges faced by this market segment when trying to establish an online presence. The industry's nearly $800 billion a year in premiums dwarfs other emerging e-commerce industries such as travel, book sales, music and video combined. Still the industry has long struggled to seamlessly and effortlessly automate the information exchange and workflow that occurs within its supply chain. The complexity of business processes, and the need to gather and generate data from many sources have served as near -more- Page 3 - Lexica Previews XML Schema Set impenetrable barriers. "Lexica plans to be both a thought leader and an implementation pioneer," said Henry. "Our iLingo XML schema set - what we call the language of insurance e-business - is only the beginning." XML is the next generation of markup language and provides a structured, dynamic way to represent the collection, delivery, storage and processing of information and insurance transactions. By using XML as a tool, companies are able to adapt quickly to changes in the insurance business supply chain. In data representation, XML offers maximum interoperability with participants in the supply chain. XML also provides a single point of integration that is implementation independent. Henry said the company will continue to refine the iLingo XML schemas in the coming months, with actual real-world examples from InsureZone.com and the Lexica Online software platform. Lexica will also continue to work closely with the appropriate standards bodies to further define its XML schema set. Lexica is a participating member of several technology initiatives and standards bodies including the Organization for the Advancement of Structured Information Standards (OASIS), ACORD and the Worldwide Web Consortium (WC3). About the BizTalk Framework Introduced by Microsoft in March, the BizTalk Framework makes it easy for businesses to exchange information between software applications and conduct business over the Internet with trading partners and customers. The BizTalk Framework includes a design framework for implementing an XML -more- Page 4 - Lexica Previews XML Schema Set schema and a set of XML tags used in messages sent between applications. Microsoft, other software companies and industry standards bodies will use the BizTalk framework to produce XML schemas in a consistent manner to enable integration across industries and between business systems, regardless of platform, operating system or underlying technology. More information about the BizTalk Framework is available at www.biztalk.org. About Lexica LLC Headquartered in San Francisco, Lexica LLC is developing the first integrated platform for the end-to-end automation of the insurance selling and processing supply chain. As an end-to-end Applications Services Provider (ASP), Lexica will market its technology platform as Lexica Online software, which enables carriers and other companies to operate and participate in an efficient electronic marketplace with other trading partners as part of an automated supply chain. In addition, Lexica plans to provide a complete multi-channel Business Process Outsource (BPO) sales and service capability to carriers and other major marketers, such as banks, brokers and affinity groups. It will also provide insurance directly to consumers from its InsureZone.com Web site. Insurezone.com will offer two important benefits to insurance buyers: instant comparison shopping and the ability to buy a policy - not just get a quote - online, within a single visit taking about 15 minutes. For more information, visit www.lexica.net or call 415-477-3600. ### -- Stephen Maita Maita/Saviano Public Relations 39210 State Street, Suite 213 Fremont, CA 94538 (510) 739-0620
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