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Subject: SoftQuad Software Advances XML Content Delivery to Mobile Users
FOR IMMEDIATE RELEASE SoftQuad Software Advances XML Content Delivery to Mobile Users Leading XML firm joins Wireless Application Protocol Forum TORONTO, ON – August 22, 2000 – SoftQuad Software, Ltd.® (OTC BB: SXML), an internationally-recognized developer of XML enabling technologies and commerce solutions for e-business, today announced that it has joined the Wireless Application Protocol (WAP) Forum to advance the delivery of XML content to mobile users. The WAP Forum is an industry association that has developed the de-facto world standard for wireless information and telephony services on digital mobile phones and other wireless terminals. “With more than 100 million wireless users today, and that number growing daily, there’s an enormous demand for content that can be delivered over WAP enabled devices,” said Roberto Drassinower, president and CEO of SoftQuad Software Ltd. “XML is becoming the dominant format for exchanging content over wireless devices, and our experience in XML and XML content creation solutions will help content providers deliver entirely new services to mobile users.” Through an active membership in the WAP Forum, SoftQuad will join a growing number of industry leaders driving the universal enablement of fast and easy delivery of relevant information and services to mobile users. Members include: Alcatel, AT&T Wireless Services, Bell Mobility, Compaq, Ericsson Mobile Communications, Hewlett Packard, IBM, Intel Corporation, Nortel, Nokia, and many more. “WAP is based on an XML platform and as such we recognize the demand for tools for developers and authors,” said Scott Goldman, CEO of the WAP Forum. “SoftQuad provides an excellent solution for creating content that will be delivered to wireless devices and the WAP Forum is delighted to have them as members.” About the WAP Forum The WAP Forum is the industry association that has developed the de-facto world standard for wireless information and telephony services on digital mobile phones and other wireless terminals. Their primary goal is to bring together companies from all segments of the wireless industry value chain to ensure product interoperability and growth of wireless market. WAP Forum, comprising over 500 members, represents over 90 per cent of the global handset market, carriers with more than 100 million subscribers, leading infrastructure providers, software developers and other organizations providing solutions to the wireless industry. About SoftQuad Software, Ltd. SoftQuad Software, Ltd. (OTC BB: SXML) is an internationally recognized developer of XML-enabling technologies and commerce solutions for e-business. A founding member of the World Wide Web Consortium (W3C), the Organization for the Advancement of Structured Information Standards (OASIS) and XML.org., SoftQuad is also a member of the Open Applications Group, Inc. (OAGI) and the Wireless Application Protocol (WAP) Forum. SoftQuad has been instrumental in shaping and developing both the standards and technologies that are changing the way companies exchange information and do business over the Web. Headquartered in Toronto, Canada, with European operations based in London, SoftQuad was first to market with XMetaL®, an advanced, yet easy-to-use XML content creation solution. It has already become the premier enabling technology for XML-based content applications in electronic publishing, e-commerce and knowledge management. SoftQuad is targeting the growing business-to-business (B2B) marketplace with MarketAgility, a supply-side content solution that allows companies to effectively join and compete in B2B e-markets. For more information, visit SoftQuad's website at http://www.softquad.com - 30 - Caution Concerning Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipates", "estimates", "expects", “will”, “should”, "projects", "intends", "plans", "believes" and words and terms of similar substance used in connection with any discussion of future operating or financial performance identify such forward-looking statements. Those forward-looking statements are management's present expectations of future events. As with any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances. SoftQuad is an early-stage growth company that operates in a highly competitive and rapidly changing environment, and its business results are dependent on numerous factors, including demand for its products and services, its ability to manage costs and generate revenues, technological developments, protection of its intellectual property rights, its ability to attract and retain key personnel, the resolution of issues concerning commercial activities via the Internet, including security, reliability, cost, ease of use and access, government regulation, risks related to international sales and potential foreign currency exchange fluctuations, economic, political and social conditions in the countries in which it operates, its ability to successfully obtain inclusion of its common stock on the Nasdaq National Market and other risks detailed from time to time in periodic reports filed by SoftQuad with the U.S. Securities and Exchange Commission and other regulatory authorities. SoftQuad’s actual results could differ materially from management's expectations because of such factors. For further information on SoftQuad, please contact: David Terry ITPR (for SoftQuad Software) (416) 860-3899 ext. 3607 david@itpr.com For further information on the WAP Forum, please visit www.wapforum.com or contact: Marja Murray Dir. of Marketing Communications WAP Forum (650) 949-6724 mmurray@wapforum.org SoftQuad and XMetaL are registered trademarks of SoftQuad Software, Ltd. MarketAgility is a trademark of SoftQuad Software, Ltd. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners. Heather Grant Account Executive ITPR 214 King Street West, Suite 216 Toronto, ON M5H 3S6 Tel: (416)860-3899 ext. 3609 Fax: (416)941-1090 Email: Heather@itpr.com
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