[Date Prev] | [Thread Prev] | [Thread Next] | [Date Next] -- [Date Index] | [Thread Index] | [Elist Home]
Subject: FW: Arbortext Announces American Century Chooses Arbortext
-----Original Message----- From: Beth Ambaruch [mailto:bea@arbortext.com] Sent: Thursday, August 24, 2000 2:27 PM To: cgeyer7@home.com Cc: bea@arbortext.com Subject: Arbortext Announces American Century Chooses Arbortext Arbortext Announces American Century Chooses Arbortext E-Content Software to Offer Customers New, Innovative Investment Service Products Arbortext XML-based e-content software provides solution to create, manage and personalize 150,000 information pieces produced annually ANN ARBOR, Mich., August 22, 2000 -- Arbortext, Inc., a leading provider of Extensible Markup Language (XML) –based e-content software for e-publishing, e-commerce, and B2B e-marketplaces, today announced that American Century Investments, a leading investment management company serving nearly two million individual and institutional investors, has chosen Arbortext’s Epic e-content software as the basis to create and produce a variety of new, innovative investment product offerings. Both individual and institutional investors benefit from this new system. Using Epic, Arbortext’s XML-based e-content software, organizations like American Century are able to automate the delivery of more types of personalized information to their customers in a variety of formats over different types of media – including the Internet, CD-ROM, cell phones, PDAs, eBooks and print. Epic features the ability to deliver business-critical content by streamlining the conversion and capture of content into XML and automating the assembly, personalization and transformation of XML to multiple media from the same content source, enabling organizations to be more responsive to customer requirements. By reducing the time spent re-creating content, companies like American Century can spend more time reviewing content to determine how to add value to their products – or even produce new products – for their customers. These products could include new shareholder educating pieces, new seminar offerings and new ways to view and receive fund information. "To meet the demands of the marketplace, content-rich industries such as financial services need application architectures that are content-focused," said John Parker, Aberdeen Group Senior Analyst on Multimedia and Content Infrastructure. "Epic provides a standards-based methodology for rapidly developing applications that create, manage and deliver content from a variety of sources through a variety of media and devices." “To remain competitive, companies want to increase both the quantity of information they share with their customers as well as the usability of that information,” said PG Bartlett, vice president, marketing at Arbortext. “Our Epic e-content software helps companies leverage the power of XML to capture their information in a form that they can easily reuse in multiple instances and automatically repurpose for multiple media.” Macintosh Support using Arbortext’s Extend Server Model Through Arbortext’s Extend product, a set of software and services that support Application Service Provider (ASP) deployment of Arbortext’s XML-based e-content software, American Century is able to offer numerous authors working on Macintosh computers the opportunity to use Epic, traditionally a Windows and UNIX-based product. Extend enables companies to utilize Arbortext software who might otherwise be unable to do so because of out-dated equipment, lack of technical support, or cost of maintaining applications on hundreds or thousands of desktops. Arbortext’s software can either be hosted on its customers’ servers or on a third-party Web hosting services, and is accessible using a standard browser or a thin client. The software runs on a variety of desktops, including Windows, Macintosh, DOS, UNIX, Java and OS/2 Warp. About Arbortext Renowned as one of the original creators of XML, Arbortext is the leading global provider of XML software for content critical to e-business. Shipping since 1991, Arbortext’s standards-based software enables enterprises to provide more personalized, dynamic and easily searchable content for e-publishing, e-commerce and B2B e-marketplaces. Arbortext’s software is currently deployed at over 300 of the Global 2000 companies, including AT&T, Audi, Boeing, British Aerospace, Caterpillar, DaimlerChrysler, Ericsson Telecom, Ford, GM, IBM, Lucent, Nokia, Qantas, Ricoh, Sun Microsystems, International Thomson Publishing, United Airlines, Volkswagen, Volvo and West Group. Arbortext is a founding member and active participant in the XML Activity of the World Wide Web Consortium (W3C). Headquartered in Ann Arbor, Michigan, USA, Arbortext has offices around the world. For more information please visit http://www.arbortext.com/. Contact: Kevin Astle PG Bartlett Text 100 Arbortext, Inc. +1 617.399.4902 +1 734.327.6819 kevina@text100.com pgb@arbortext.com
[Date Prev] | [Thread Prev] | [Thread Next] | [Date Next] -- [Date Index] | [Thread Index] | [Elist Home]
Powered by eList eXpress LLC