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Subject: SoftQuad and Openpages Partner to Power Web Content
News Release SoftQuad and Openpages Partner to Power Web Content Knight Ridder Gains Enhanced Content Management Power and Versatility Through Integration of XMetaL and ContentWare SAN FRANCISCO – XML IN PUBLISHING SEYBOLD – August 31, 2000 – SoftQuad Software, Ltd. (OTC BB: SXML), an internationally recognized developer of XML-enabling technologies and commerce solutions for e-business, and Openpages, Inc., a leading provider of content management software solutions for e-business, today announced a technology partnership. Under the agreement, the two companies will integrate SoftQuad’s XMetaL®, the premier enabler for XML content applications, into Openpages’ ContentWare™ Suite to provide an enhanced XML-based content management solution. The integration enhances an organization’s ability to create and manage large amounts of e-content by giving everyone within the organization the ability to create and work with XML documents in a real-world production environment. XML has become the accepted format for information interchange over the Web because it separates presentation from content, and allows for automated document processing. An XMetaL-powered ContentWare solution is already in use by KnightRidder.com and its RealCities.com, the nation’s largest network of regional Internet content providers, accelerating their ability to distribute online news to millions of users. “To increase our publishing efficiency, we were looking for an open architecture based on Java and XML,” says Rohn Jay Miller, senior vice president, Product & Technology at KnightRidder.com. “The integration of XMetaL and Openpages makes this possible and provides a publishing environment that will propel our strategy forward.” XMetaL makes it easy for staff at all levels of the writing, review and deployment process to create and work with XML documents directly. For example, a writer covering a story in California can write an article using XMetaL and send it to a reviewer in Virginia for approval, who will then send it to the Web production department. Because the article is in XML format throughout the process, it doesn’t need to be converted or re-keyed and can be processed and delivered to the Web, and the reader, more quickly and efficiently. “Knight Ridder has strict requirements for an end-to-end XML e-publishing solution,” says Roberto Drassinower, president and CEO of SoftQuad Software, Ltd. “They require an easy-to-use, versatile and extensible system. The integration of XMetaL with Openpages’ ContentWare enables contributors throughout the content creation and approval process to work with increased efficiency.” “We have a strong history of providing mission-critical content management systems for companies,” says Warren Huff, president and CEO of Openpages. “The integration of XMetaL into ContentWare empowers Knight Ridder to easily automate the creation, management and deployment of content over the Web—which is the lifeblood of their business.” SoftQuad’s XMetaL, the most advanced XML-authoring tool available, is currently being used to enhance the efficiency and cost-effectiveness of many major organizations, such as Continental Airlines, Hewlett Packard, Lucent, Amazon.com and USA Today. XMetaL 2.0 began shipping in June of this year. New users can purchase XMetaL 2.0 for $495.00 (US) per single user license. About ContentWare Openpages ContentWare is a software suite that allows various contributors to the content creation and delivery efforts to manage and integrate their work in a process that links with popular desktop applications like Microsoft Word, Adobe Illustrator, Macromedia’s Dreamweaver and Microsoft’s FrontPage. Using ContentWare, contributors also have the ability to deliver the same content to multiple delivery channels – Web, syndication, wireless, and print – allowing content elements to be updated simultaneously across all channels with a simple click of the mouse. About Openpages, Inc. Openpages, Inc. is a leading supplier of end-to-end Internet content management solutions. The company’s award-winning software suite, Openpages ContentWare™, allows businesses to adopt the most cost effective, automated, and open content management system for B2B, B2C and e-media. The products’ open architecture enables integration with leading Web application servers and e-commerce platforms. The company has a growing list of Fortune 1000 customers who rely upon Openpages products and support for every phase of the Web asset management process - from content creation through approval, design, editing, deployment, syndication and archiving. Openpages, Inc. is a privately held company supported by investors from the industry’s leading high technology venture capital firms including Matrix Partners, Sigma Partners and North Hill Ventures. Openpages, Inc., is a global company headquartered in Wesftord, Massachusetts with offices throughout North America, as well as Europe. For information on the company and products, visit the company Web site at www.openpages.com About Knight Ridder Knight Ridder (NYSE: KRI) is the nation's second-largest newspaper publisher, with products in print and online. The company publishes 32 daily newspapers in 28 U.S. markets, with a readership of 8.7 million daily and 12.9 million Sunday. Knight Ridder also has investments in a variety of Internet and technology companies and two newsprint companies. KnightRidder.com, its Internet subsidiary, manages the company's Internet operations. These include a variety of online services, among them Real Cities, a national network of local and regional Web sites. Real Cities services include news, classified ads, entertainment, shopping, search, community publishing, Internet access and archives. The network comprises 28 KnightRidder.com regional Web sites including content from 31 Knight Ridder owned newspapers. In addition the network includes 8 non-Knight Ridder partners enabling it to cover 36 U.S. markets. Both Knight Ridder and KnightRidder.com are headquartered in San Jose, Calif. For more information, visit Knight Ridder’s Web site at http://www.knight-ridder.com/ About SoftQuad Software, Ltd. SoftQuad Software, Ltd. (OTC BB: SXML) is an internationally recognized developer of XML enabling technologies and commerce solutions for e-business. A founding member of the World Wide Web Consortium (W3C), the Organization for the Advancement of Structured Information Standards (OASIS) and XML.org., SoftQuad is also a member of the Open Applications Group, Inc. (OAGI) and the Wireless Application Protocol (WAP) Forum. SoftQuad has been instrumental in shaping and developing both the standards and technologies that are changing the way companies exchange information and do business over the Web. Headquartered in Toronto, Canada, with European operations based in London, SoftQuad was first to market with XMetaL, an advanced, yet easy-to-use XML content creation solution. It has already become the premier enabling technology for XML-based content applications in electronic publishing, e-commerce and knowledge management. SoftQuad is targeting the growing business-to-business (B2B) marketplace with MarketAgility, a supply-side content solution that allows companies to effectively join and compete in B2B e-markets. For more information, visit SoftQuad's Web site at http://www.softquad.com -30- Caution Concerning Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipates", "estimates", "expects", “will”, “should”, "projects", "intends", "plans", "believes" and words and terms of similar substance used in connection with any discussion of future operating or financial performance identify such forward-looking statements. Those forward-looking statements are management's present expectations of future events. As with any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances. SoftQuad is an early-stage growth company that operates in a highly competitive and rapidly changing environment, and its business results are dependent on numerous factors, including demand for its products and services, its ability to manage costs and generate revenues, technological developments, protection of its intellectual property rights, its ability to attract and retain key personnel, the resolution of issues concerning commercial activities via the Internet, including security, reliability, cost, ease of use and access, government regulation, risks related to international sales and potential foreign currency exchange fluctuations, economic, political and social conditions in the countries in which it operates, its ability to successfully obtain inclusion of its common stock on the Nasdaq National Market and other risks detailed from time to time in periodic reports filed by SoftQuad with the U.S. Securities and Exchange Commission and other regulatory authorities. SoftQuad’s actual results could differ materially from management's expectations because of such factors. For further information on SoftQuad, please contact: David Terry ITPR (for SoftQuad Software) (416) 860-3899 ext. 3607 david@itpr.com For further information on Openpages, please contact: Glen M. Zimmerman Director, Public Relations Openpages, Inc. 800.367.9509 x195 glen_zimmerman@openpages.com SoftQuad and XMetaL are registered trademarks of SoftQuad Software, Ltd. MarketAgility is a trademark of SoftQuad Software, Ltd. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners. Heather Grant Account Executive ITPR 214 King Street West, Suite 216 Toronto, ON M5H 3S6 Dir: (416) 642-6353 Tel: (416)860-3899 ext. 3609 Fax: (416)642-6361 Email: Heather@itpr.com
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