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Subject: Insurance giant CNA selects Bowstreet to take its commercial insurance products online
Insurance giant CNA selects Bowstreet to take its commercial insurance products online CNA will utilize Bowstreet product to speed its reach and distribution to thousands of agents, brokers, partners, industry associations and e-marketplaces LYNNFIELD, MA, December 5, 2000 -- CNA (NYSE: CNA), one of the nation's largest commercial insurers with annual revenues of $16.4 billion, has selected the Bowstreet(tm) Business Web Factory as a platform to offer its products online to a large number of agents, brokers and partners through customized experiences across the web. "We're not just getting into e-commerce, we're getting into plug-and-play e-commerce," said Robert James, CEO of CNA's eBusiness Group. "We believe we are staying ahead of the competition by giving customers, suppliers and partners just what they're looking for, wherever they are. We are blending the best of the old and new to significantly expand our market reach and eliminate substantial programming efforts, all to benefit customers and shareholders." Using technology from Bowstreet (www.bowstreet.com), a leading provider of business web automation solutions for plug-and-play e-commerce, business people can extend CNA's "storefronts" across the Internet to thousands of agents, brokers, partners, e-marketplaces and industry associations - highly customized for each - simply by pointing and clicking. This approach reduces the time, cost and burden of line-by-line programming, and enables the company to aggregate and disaggregate its products and services in near real-time to capitalize on market opportunities. With custom offerings and product information, the CNA partners can increase their expertise in their markets, sell more insurance and execute their transactions online. With Bowstreet, CNA can sell insurance the way its business customers want it - in packages tailored specifically for them. A broker who sells insurance to overseas shippers, for instance, won't have to sift through offerings for architects. An electronic marketplace for small businesses that wants to bundle its services with CNA's products will be able to do so by dynamically assembling the relevant services from CNA. CNA will also be able to offer special services - such as market-specific insurance information or news feeds - to each of its partners. Additionally, by embedding storefronts at locations all over the Internet, CNA will be able to empower its agents to service their customers anytime and anywhere. This approach of interconnecting companies in dynamic business webs is based on the Business Web Factory's foundation in Extensible Markup Language (XML), a common language of e-commerce, and on Bowstreet's dynamic change-automation technology. The combination helps eliminate the need for CNA to hard-code a separate monolithic web site for each audience, then separately program changes on each partner site. Using Bowstreet automation technology, a change (introducing a new CNA product, for example) can be propagated across thousands of web sites with a single mouse click. CNA, whose business web is scheduled to go live later this year, will create its business web from web services - business processes and other core competencies wrapped in XML. "Although this technology is brand new, some of the world's most established companies are adopting it as a core Internet infrastructure to lead their industries into the next generation of e-business: plug-and-play e-commerce," said Bowstreet President and CEO Bob Crowley. "CNA believes that automating its business web gives it a significant advantage over companies still using first-generation e-business technologies like phones, faxes, e-mail and one-size-fits-all web sites to sell insurance." Leverent Consulting has also been part of the CNA e-business leadership team, creating CNA's web services architecture in order to enable the CNA business web. About CNA CNA is a leading insurance organization offering a broad range of insurance products and insurance-related services. Since 1897, CNA has built a foundation of financial strength, stability and commitment to customers and business partners. CNA is a registered service mark, trade name and domain name of CNA Financial Corporation. For more information, please visit www.cna.com. About Leverent Leverent Consulting creates and builds e-business solutions for Global 2000 companies, providing end-to-end services to transform a business into a business web. Leverent's unique e-Business Go2Market methodology coupled with expertise in the area of web services architecture definition and development provides clients with a significant edge. For more information visit www.leverent.com. About Bowstreet Bowstreet provides XML infrastructure for plug-and-play e-commerce. Bowstreet's Business Web Factory uses change-automation technology to create business webs: fluid, interconnected collections of web services from multiple providers that come together dynamically over the Internet. Bowstreet's solutions enable companies to sell new products and services, create new channels of distribution and develop new business initiatives at a fraction of the time and cost of many of today's approaches. For more information, visit www.bowstreet.com or call 781-586-7100. ### Bowstreet is a trademark of Bowstreet, Inc. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners. Contact: Ann Kelly Bowstreet 603-559-1557 akelly@bowstreet.com Tim Munroe Beaupre & Co. Public Relations Inc. 603-559-5820 tmunroe@beaupre.com
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