[announce] Arbortext Appoints David White as Technology Director

[Beth Ambaruch <bea@arbortext.com>]

Arbortext Appoints David White as Technology Director


ANN ARBOR, Mich., January 20, 2003 -- Arbortext, Inc., the only global
provider of XML-based multichannel software that enables the creation,
editing and publishing of information to Web, print, CD-ROM and wireless
from a single source of content, today named David White as its Technology
Director, effective immediately.  White is responsible for providing
Arbortext’s strategic product vision that sets the future technical
direction.

“Dave’s knowledge and understanding of our technology has been
instrumental to our success during his past nine years at Arbortext,” said
Jim Sterken, Vice President Engineering at Arbortext.  “Dave understands
the importance of concentrating on the customer when envisioning product
direction, and we’re looking forward to focusing his attention and
creativity on the challenges of developing technological solutions that
support customer needs.”

Commenting on his new position, White stated, “A technologist at heart, I
look forward to guiding our product strategies that solve specific
business problems.  As the requirement for automated publishing of dynamic
content continues to expand, I look forward to extending the underlying
technology architecture that will maintain Arbortext’s leadership in our
market.”

About Arbortext
Arbortext is the only global provider of XML-based multichannel software
that enables the creation, editing and publishing of information to
multiple media types – Web, print, CD-ROM, wireless – from a single source
of content.  Shipping since 1991, Arbortext’s standards-based software
supports technical publishing, reference publishing and business
publishing applications that enable enterprises to provide more accurate,
cost-efficient, complete, timely, consistent and usable information on all
media. Arbortext’s software is installed at over 300 large multinational
organizations. Current customers include American Express Financial
Services, Audi, Boeing, British Aerospace, Caterpillar, DaimlerChrysler,
Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson
Publishing, Lucent, Nokia, Nortel Networks, PeopleSoft, Pfizer, Qantas,
Ricoh, Sun Microsystems, United Airlines, Volkswagen, Volvo and West
Group. Arbortext is a founding member and active participant in the XML
Activity of the World Wide Web Consortium (W3C). Headquartered in Ann
Arbor, Michigan, USA, Arbortext has offices around the world.  For more
information please visit http://www.arbortext.com.

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Contact: 	Beth Ambaruch, APR
	  	Arbortext, Inc.
	  	+1 734.327.6014
	 	bea@arbortext.com

		Press room:  http://www.arbortext.com/html/press_room.html