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Subject: Arbortext Wins Seybold Seminars Hot Pick Award

Arbortext Wins Seybold Seminars Hot Pick Award

Arbortext 5 Simplifies Multichannel Publishing of Dynamic Content

ANN ARBOR, Mich., September 8, 2003 -- Arbortext, Inc., the leading
global provider of multichannel publishing software, today announced that
its newest software, Arbortext 5, was selected by Seybold Publication
editors to receive a Seybold San Francisco 2003 Hot Pick Award.

"Arbortext is well known as a leading supplier of XML software for
authors and editors, but designers, XML developers and publishing
managers should also make a point of seeing the forthcoming Arbortext 5
suite," said Mark Walter, Senior Editor for The Seybold Report.
"Arbortext's new stylesheet creation software, Styler, breaks new ground
in multichannel design, providing a much-needed graphical front-end to
XSL. Its Dynamic Content Assembly Manager also pushes the envelope--in
this case by managing relationships among very granular elements that
reside inside publication components. This release also offers a new
browser-based XML editor for casual users like contributors and subject
matter experts. Those innovations, as well as many other enhancements,
make Arbortext 5 a must-see for anyone involved with XML publishing."

“It’s an honor to receive a Seybold Hot Pick Award,” said Raymond
Schiavone, President and CEO for Arbortext.  “Arbortext 5 represents the
most significant product milestone in our history.  By providing improved
functionality for both authors and developers, this release advances our
efforts to address the enormous and often hidden waste in most
organizations’ processes for creating and sharing information.”

Arbortext 5 eases the pain of implementing a multichannel publishing
system by putting control in the hands of the business user.  Arbortext 5
addresses the difficulty, cost and time of implementing such a system by
allowing business users to configure much of what must currently be
customized by highly skilled technical resources.  Slated for delivery at
the end of this year, Arbortext 5 will be showcased in booth #952 at
Seybold San Francisco 2003, September 9-11, 2003.  The conference will
take place at Moscone West.

Seybold Publication editors reviewed more than 50 submissions for Hot
Pick recognition with the 15 most interesting products chosen as winners.
Other Hot Pick Award recipients this year include Adobe, Documentum,
Hewlett Packard and Quark.

About Arbortext
Arbortext is the leading global provider of multichannel publishing
software that enables organizations to provide more personalized, dynamic
and easily searchable content for Web, mobile and print usage.  Arbortext
’s software is installed at over 1,300 organizations worldwide.

Current customers include American Express Financial Services, Audi,
Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler,
Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson
Publishing, Lucent, Nokia, Nortel Networks, PeopleSoft, Pfizer, Ricoh,
Sun Microsystems, Toyota, United Airlines, Volkswagen and Volvo.
Arbortext is a founding member and active participant in the XML Activity
of the World Wide Web Consortium (W3C). Headquartered in Ann Arbor,
Michigan, USA, Arbortext has offices around the world. For more
information please visit http://www.arbortext.com.

Contact: 	Beth Ambaruch, APR				David Stone
	  	Arbortext, Inc.					Ketchum
	  	+1 734.327.6014				+1 312.228.6967
	 	bea@arbortext.com				david.stone@ketchum.com

		Press room:  http://www.arbortext.com/html/press_room.html

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