OASIS Member News: XML 2003 Program Packed with Industry Leaders, Insights

["Joy Blake Scott" <joy@longleafpr.com>]

XML 2003 Program Packed with Industry Leaders, Insights

Premier XML Industry Event Slated for Dec. 7-12 in Philadelphia;
Presenters Include Adobe, BEA, Microsoft, IBM, Sun, Hewlett-Packard, Oracle

Alexandria, Va. Sept. 30, 2003 - IDEAlliance, a leading trade association
dedicated to fostering XML and other information technology standards, today
announced the full program for XML Conference and Exposition 2003, being
held Dec. 7-12, at the Pennsylvania Convention Center in Philadelphia, Pa.
The annual event is the world's largest XML trade conference.

"This conference continues to grow because of our commitment to programs
that offer industry insights unavailable elsewhere," says Conference Chair
Lauren Wood. "For 2003, the caliber of speakers and presenters we've
assembled is truly remarkable."

Keynote speaker Shantanu Narayen, executive vice president of Worldwide
Products with Adobe Systems, Inc. (NASDAQ: ADBE), says that XML 2003
provides a unique, diverse forum for exchanging information about XML and
emerging technologies.

"What's exciting about XML 2003 is the variety of industries represented,"
says Narayen. "With the adoption of XML reaching global levels, this event
provides an important educational forum for companies of all sizes across
numerous markets."
Other keynote speakers at XML 2003 include:

-- Adam Bosworth, Chief Architect & Senior VP of Advanced Development, BEA
Systems, Inc. (NASDAQ: BEAS)
-- Mario Queiroz, VP, Content Management Services, Hewlett Packard
(NYSE:HPQ)
-- Dan Shiffman, Director, Computer Software & Services, Almaden Research
Center, IBM Corporation (NYSE: IBM)
-- Dave Thomas, CEO, Open Augment Consortium
-- Ludo Van Vooren, Vice President, Marketing & Business Development,
Exostar LLC
-- Jon Udell, Lead Analyst, InfoWorld

XML 2003's educational programs will cover a wide array of critical XML
topics. Educational "tracks" will include:

-- B2B - The technologies and systems used for business-to-business
communication, including ebXML standards and specifications, as well as Web
services specific to inter-business communication.

-- Case Studies - The application of XML technology to a project that has
moved well into the implementation stage and/or the production stage.

-- Client Applications - Applications of XML that are focussed on the user
experience, including desktop applications.

-- Core Technologies - The basic standards and specifications that are the
foundation of XML technologies and systems.

-- Government - XML and government-related projects.

-- Graphics and Multimedia - XML at work in visual and audio multimedia
applications.

-- Integration - Integrating products from different parts of a company, or
different companies, to enable information transfer from one application to
another, or to combine information from more than one application. Web
services are often part of the underlying technology.

-- Knowledge Management - Metadata, the semantic Web, RDF, topic maps, and
related topics. Content management systems often include knowledge
management components.

-- Late Breaking News - Sessions reserved for updates on a technology or
case study.  The XML 2003 Planning Committee will accept proposals until
October 3, 2003.

-- Product Presentations - Vendors and developers showcasing the latest
XML-related products and services. The XML 2003 Planning Committee will
accept proposals until October 3, 2003.

-- Publishing - All aspects of publishing information, including publishing
to print, online, CD-ROMs, and on demand.

-- Storing XML - Storing and retrieving XML, including databases of all
types and content management systems.

-- Vertical Industries - The systems and markup languages in use in
different vertical industries.

-- Web Services - The Web services family of specifications and standards
designed to provide application-to-application communication via the
Internet.

Educational track presenters will include representatives from Microsoft
Corp. (NASDAQ: MSFT); Sun Microsystems, Inc. (NASDAQ: SUNW); Oracle Server
Technologies (NASDAQ: ORCL); and Reuters (NASDAQ: RTRSY).

For the full XML 2003 schedule, visit
http://xmlconference.org/xmlusa/2003/schedule.asp.
A few opportunities remain on the XML 2003 program for speaking
opportunities, product presentations, and late-breaking industry news. To
submit an abstract before the Oct. 3 deadline, visit
http://www.xmlconference.org/xmlusa/2003/call.asp.

Sponsorship and exhibit opportunities are available. Contact Tanya Bosse,
tsbosse@aol.com, 703-443-1717 or Joy Blake Scott, joy@longleafpr.com,
303-639-6069 for more information.
For general information and to register to attend XML 2003, visit
http://wwwxmlconference.org/xmlusa/2003/registration.asp.

About IDEAlliance

IDEAlliance (International Digital Enterprise Alliance) is a not-for-profit
membership organization. Its mission is to advance user-driven,
cross-industry solutions for all publishing and content-related processes by
developing standards, fostering business alliances, and identifying best
practices. IDEAlliance has been a leader in information technology since
1966 (founded as Graphic Communications Association) having fostered the
development and adoption of standards such as ADIS, GRACoL, ICE, JIFFI,
Mail.dat, papiNet, PRISM, PROSE XML, SPACE XML, SGML, and XML. Learn more
about IDEAlliance at www.idealliance.org.


Joy Blake Scott
President
Longleaf Public Relations
Phone: 303-639-6069
Fax: 303-639-9062
joy@longleafpr.com