Arbortext Names Former Adobe Executive to Spearhead Worldwide Channel Partnerships

["Beth Ambaruch" <bea@arbortext.com>]

Arbortext Names Former Adobe Executive to Spearhead Worldwide Channel
Partnerships


ANN ARBOR, Mich., December 9, 2003 – Arbortext, the leading global
provider of automated publishing software, today named Graham Freeman as
its Vice President, Worldwide Channel Partnerships, a new position.  In
this role, Freeman is responsible for extending the company’s reach to new
and existing customers, supporting growth in Asia Pacific and Latin
America, and expanding channel relationships through channel partnership
programs.

Mr. Freeman brings to Arbortext more than 20 years experience in the
information technology industry, holding several key senior executive
management positions in sales, marketing and business development.  He
joins Arbortext after most recently serving as Executive Vice President,
Worldwide Field Operations at the New Internet Computer Company (NIC), a
venture backed predominately by Larry Ellison.  Prior to joining NIC, Mr.
Freeman was Senior Vice President, Worldwide Sales for Adobe Systems, Inc.
(NASDAQ: ADBE).  In that role, he helped drive Adobe’s business to over
$1.2B in sales and realigned the worldwide field organization to
capitalize on emerging opportunities in the enterprise marketplace.

“Extending Arbortext’s reach through partnering, particularly in Asia
Pacific and Latin America, is vital for Arbortext,” said Raymond
Schiavone, President and CEO of Arbortext.”  Graham brings to Arbortext
outstanding channel management experience from Adobe.  His understanding
of the unique business requirements in these regions, together with his
knowledge of enterprise publishing and experience in driving international
growth, is a valuable addition to our executive team.”

Commenting on his new position, Freeman stated, “I am thrilled to join an
organization that is recognized as a market leader.  Companies who
understand the importance of automating the publishing process are
choosing Arbortext for their enterprise publishing applications.
Expanding channel relationships offers a tremendous opportunity for
Arbortext to increase its leadership, and I am excited at the prospect to
lead that effort.”

About Arbortext
Arbortext is the leading global provider of automated publishing software
that enables organizations to provide more personalized, dynamic and
easily searchable content for Web, mobile and print usage. Arbortext’s
software is installed at over 1,300 organizations worldwide.

Current customers include American Express Financial Services, Audi,
Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler,
Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson
Publishing, Lucent, Nokia, Nortel Networks, PeopleSoft, Pfizer, Ricoh, Sun
Microsystems, Toyota, United Airlines, Volkswagen and Volvo. Arbortext is
a founding member and active participant in the XML Activity of the World
Wide Web Consortium (W3C). Headquartered in Ann Arbor, Michigan, USA,
Arbortext has offices around the world. For more information, please visit
www.arbortext.com.

# # #

Contact: 	Beth Ambaruch, APR
	  	Arbortext, Inc.
	  	+1 734.327.6014
	 	bea@arbortext.com

		Press room:  http://www.arbortext.com/html/press_room.html