Arbortext Targets Italy as it Continues Global Expansion

["Beth E Ambaruch" <bambaruch@arbortext.com>]

Arbortext Targets Italy as it Continues Global Expansion
Appoints Luigi Roberti as Country Manager


ANN ARBOR, Mich., November 15, 2004 - Arbortext, the leading provider of
Enterprise Publishing Software, today announced the appointment of Luigi
Roberti as Country Manager for Italy.  In this role, Mr. Roberti will be
responsible for developing and executing plans that help Arbortext
achieve its growth objectives in Italy. Two key elements of the plan
center around Italy's integrator channel partnerships and extending the
company's support to new and existing customers.

Roberti brings with him excellent knowledge about the Italian publishing
market.  Most recently from Ideare S.p.A (a TISCALI Group company) and
Document Solutions, Roberti built and implemented channel partnerships
with the most important Italian system integrators, including Accenture,
CAP Gemini Ernst & Young (CGE&Y), Eustema, Webegg, Reply, Finsiel, and
Etnoteam.  Roberti was also instrumental in building and delivering
partner training programs and customer service programs.

Commenting on his new position, Roberti stated, "I am excited to join a
company recognized as the market leader.  Organizations that create,
reuse and publish large amounts of information need the power that
Arbortext offers through its Enterprise Publishing Software.  I look
forward to being part of the Arbortext team as we help organizations
throughout Italy enhance their publishing systems to improve the quality
and delivery of their information."

Italy offers Arbortext new market opportunities as the need for
XML-based enterprise publishing grows.  Organizations are finding it
increasingly important to provide customers with localized software,
support and services.  Current customers currently using Arbortext
software include Alenia Marconi Systems, MBDA, G.D, Alitalia, AutoGerma,
and EuroFly.

"Luigi brings great experience, management and leadership strength to
Arbortext in Italy," said Nathan Birtle, Vice President of European
Sales.  "He has demonstrated strong focus on publishing solutions,
channel management and customer satisfaction, all of which are critical
as we build Italy to become one of Arbortext's top worldwide market
areas."

About Arbortext 
Arbortext is the leading provider of Enterprise Publishing Software that
enables organizations to create and automatically publish large amounts
of information, such as technical manuals, pharmaceutical product
information, legal information and software documentation.  Enterprises
around the world use our software to publish in multiple languages to
multiple audiences in multiple hardcopy and electronic output formats.
Arbortext's software is installed at over 1,400 organizations worldwide.

Current customers include American Express Financial Services, Audi,
Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler,
Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson
Publishing, Lucent, Nokia, Nortel Networks, PeopleSoft, Pfizer, Ricoh,
Sun Microsystems, Toyota, United Airlines, Volkswagen and Volvo.
Arbortext is a founding member and active participant in the XML
Activity of the World Wide Web Consortium (W3C). Headquartered in Ann
Arbor, Michigan, USA, Arbortext has offices around the world. For more
information, please visit www.arbortext.com.

# # #

Contact: 	Beth Ambaruch, APR	 
	  	Arbortext, Inc.
	  	+1 734.327.6014
	 	bea@arbortext.com 

		Press room:
http://www.arbortext.com/html/press_room.html