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Subject: Arbortext Targets Italy as it Continues Global Expansion
Arbortext Targets Italy as it Continues Global Expansion Appoints Luigi Roberti as Country Manager ANN ARBOR, Mich., November 15, 2004 - Arbortext, the leading provider of Enterprise Publishing Software, today announced the appointment of Luigi Roberti as Country Manager for Italy. In this role, Mr. Roberti will be responsible for developing and executing plans that help Arbortext achieve its growth objectives in Italy. Two key elements of the plan center around Italy's integrator channel partnerships and extending the company's support to new and existing customers. Roberti brings with him excellent knowledge about the Italian publishing market. Most recently from Ideare S.p.A (a TISCALI Group company) and Document Solutions, Roberti built and implemented channel partnerships with the most important Italian system integrators, including Accenture, CAP Gemini Ernst & Young (CGE&Y), Eustema, Webegg, Reply, Finsiel, and Etnoteam. Roberti was also instrumental in building and delivering partner training programs and customer service programs. Commenting on his new position, Roberti stated, "I am excited to join a company recognized as the market leader. Organizations that create, reuse and publish large amounts of information need the power that Arbortext offers through its Enterprise Publishing Software. I look forward to being part of the Arbortext team as we help organizations throughout Italy enhance their publishing systems to improve the quality and delivery of their information." Italy offers Arbortext new market opportunities as the need for XML-based enterprise publishing grows. Organizations are finding it increasingly important to provide customers with localized software, support and services. Current customers currently using Arbortext software include Alenia Marconi Systems, MBDA, G.D, Alitalia, AutoGerma, and EuroFly. "Luigi brings great experience, management and leadership strength to Arbortext in Italy," said Nathan Birtle, Vice President of European Sales. "He has demonstrated strong focus on publishing solutions, channel management and customer satisfaction, all of which are critical as we build Italy to become one of Arbortext's top worldwide market areas." About Arbortext Arbortext is the leading provider of Enterprise Publishing Software that enables organizations to create and automatically publish large amounts of information, such as technical manuals, pharmaceutical product information, legal information and software documentation. Enterprises around the world use our software to publish in multiple languages to multiple audiences in multiple hardcopy and electronic output formats. Arbortext's software is installed at over 1,400 organizations worldwide. Current customers include American Express Financial Services, Audi, Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler, Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson Publishing, Lucent, Nokia, Nortel Networks, PeopleSoft, Pfizer, Ricoh, Sun Microsystems, Toyota, United Airlines, Volkswagen and Volvo. Arbortext is a founding member and active participant in the XML Activity of the World Wide Web Consortium (W3C). Headquartered in Ann Arbor, Michigan, USA, Arbortext has offices around the world. For more information, please visit www.arbortext.com. # # # Contact: Beth Ambaruch, APR Arbortext, Inc. +1 734.327.6014 bea@arbortext.com Press room: http://www.arbortext.com/html/press_room.html
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