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Subject: DataPower's Leading Application-aware Networking Expertise Tapped for Dow Jones Network Ventures & Embedded Systems Conferences

DataPower's Leading Application-aware Networking Expertise Tapped for
Dow Jones Network Ventures & Embedded Systems Conferences

DataPower CEO Jim Ricotta Selected to Address the Infrastructure
Requirements for the Shift from Packet to Application-oriented Networks
& Embedding XML Processing throughout Datacenter and Carrier Networks

CAMBRIDGE, MASS -- March 7, 2005 -- DataPower(r), the leading provider
of XML-aware network devices for securing, optimizing and routing XML
messages, announced today that Jim Ricotta, president and CEO at
DataPower, and formerly general manager of Cisco Systems' (NASDAQ: CSCO)
Content Networking Business Unit, will participate in two leading
industry events, showcasing DataPower's unrivaled expertise, vision and
experience enabling the shift from packet-oriented to
application-oriented, message-based infrastructure within Global 1000
firms building out XML, Web services and Service-oriented Architectures.

Event details include:

    * Dow Jones/Venture Wire's Network Ventures 2005 (Sofitel San
Francisco Bay, Redwood City, CA): As a leading technology entrepreneur,
Jim Ricotta was selected by Network Ventures to represent DataPower's
leadership in application-aware networking. The Network Ventures
conference is in its ninth year, and is one of the premier events that
bring together senior executives from top-tier networking and
communications companies, customers, partners and suppliers at the
leading edge of innovation. Jim will be presenting on March 8, at 3:25
p.m. and 4:40 p.m. PST at the Sofitel San Francisco Bay. Media
interested in more information can visit

    * 2005 Embedded Systems Conference (San Francisco): Jim Ricotta will
join the "Silicon Support at Layer 7: XML & Vertical Protocols" panel
being moderated by CMP Publishing's EETimes editor Loring Wirbel at the
2005 Embedded Systems Conference on March 9, from 2-3 p.m. PST at San
Francisco's Moscone Center, Room 202. The Embedded Systems Conference --
the largest systems design event in North America -- has selected Jim to
represent DataPower as the leader in the XML-aware networking space, to
share DataPower's vision of its XG4, DataPower's Fourth Generation XML
chipset for embedding Web services security and XML acceleration
throughout both the datacenter and the carrier networks. Media
interested in more information can contact McKenzie Farrell by telephone
at 503-221-2386, or by email at farrelmc@fleishman.com.

About DataPower
DataPower provides enterprises with intelligent XML-Aware network
infrastructure to ensure unparalleled performance, security and
manageability of next-generation applications and XML Web Services.
DataPower's patented XML Generation Three (XG3(tm)) technology powers
the industry's first wire-speed XML-aware networking devices that
provide immediate return on technology investments while streamlining
application deployments. Founded in 1999, DataPower is privately held
and based in Cambridge, MA. For more information about DataPower
Technology, please contact 617-864-0455 or visit www.datapower.com

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