Arbortext Identified as a Leader in Newly-Recognized Dynamic Enterprise Publishing Market

["Beth E Ambaruch" <bambaruch@arbortext.com>]

Arbortext Identified as a Leader in Newly-Recognized Dynamic Enterprise
Publishing Market

ANN ARBOR, Michigan, March 21, 2005 - Arbortext today announced it has
been identified as a leader in the Worldwide Dynamic Enterprise
Publishing Software market as newly-defined by IDC, a leading technology
research and advisory firm.  Over 30 vendors are vying for leadership
positions in this emerging, high-growth competitive market.

The newly-released study, "Worldwide Dynamic Publishing Software Market,
2004-2009," defines and sizes the Dynamic Enterprise Publishing market.
This is the first time that a major analyst firm has formally described
the market and the products for delivering information that is
customized to the needs of the audience and tuned to the capabilities of
the delivery medium, whether print or web. 

IDC's study states that the Dynamic Enterprise Publishing market is
expected to grow at a 26.9% compound annual growth rate (CAGR),
substantially faster than the Authoring Software market at 10.1% CAGR
and the Content Management market at 9.1%.   

"Arbortext focuses exclusively on enterprise publishing and is poised to
establish a leading position in this market," said Joshua Duhl, research
director at IDC.  "Arbortext's strategy is to provide a complete
end-to-end solution for dynamic enterprise publishing.  They have a very
strong customer base in the publishing industry and their
professional-grade product capabilities have penetrated the aerospace,
manufacturing and pharmaceutical industries deeply."

Dynamic Enterprise Publishing represents the next generation in
enterprise document production and publication.  The motivation to adopt
Dynamic Enterprise Publishing originates from the demand to improve how
businesses communicate by efficiently producing essential, customized
business documents and publications that address specific audiences at
specific points in business processes.  Arbortext software enables
organizations to implement a publishing strategy that addresses these
demands.

"The goal of every enterprise publishing product should be to improve
communication through customized documents and on-demand information,"
said Raymond Schiavone, President and CEO at Arbortext.  "We are a
leader in this market because our software enables organizations to
streamline and automate the creation and publishing process in order to
deliver better, customized information at lower costs."

About IDC (www.idc.com)
IDC is a global market intelligence and advisory firm in the information
technology and telecommunications industries.  IDC analyzes and predicts
technology trends so that its clients can make strategic, fact-based
decisions on IT purchases and business strategy. Over 775 IDC analysts
in 50 countries provide local expertise and insights on technology
markets, and its management team is comprised of experienced and
respected industry luminaries. Business executives and IT managers have
relied for 40 years on IDC's advice to make decisions that contribute to
the success of their organizations.

About Arbortext  (www.arbortext.com)
Arbortext is the leading provider of Enterprise Publishing software that
automates the assembly and publishing of information, helping companies
to improve authoring productivity; reduce authoring, translation and
publishing costs; enhance information quality; and speed time-to-market
of new and improved products.  Companies around the world use our
software to publish in multiple languages to multiple audiences in
multiple hardcopy and electronic output formats. Arbortext's software is
installed at over 1,700 organizations worldwide.

Current customers include American Express Financial Services, Audi,
Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler,
Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson
Publishing, Lucent, Nokia, Nortel Networks, Oracle, Pfizer, Ricoh, Sun
Microsystems, Toyota, United Airlines, Volkswagen and Volvo. Arbortext
is a founding member and active participant in the XML Activity of the
World Wide Web Consortium (W3C). Headquartered in Ann Arbor, Michigan,
USA , Arbortext has offices around the world.