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Subject: Arbortext Appoints Michael McGrath Country Manager for Australia and New Zealand
Arbortext Appoints Michael McGrath Country Manager for Australia and New Zealand Continues global expansion into Asia/Pacific ANN ARBOR, Mich., April 19, 2005 - Arbortext, the leading provider of enterprise publishing software, today announced the appointment of Michael McGrath as Country Manager for Australia/New Zealand. In this role, Mr. McGrath will be based in Sydney and is responsible for developing and executing plans to help Arbortext achieve its growth objectives in this area. Two key elements of the plan focus on this region's Channel Partnerships and extending the company's support to new and existing customers. Mr. McGrath brings more than 15 years of extensive experience successfully managing channels and key accounts in developing and implementing innovative strategies to address the changing market environment. He joins Arbortext after serving in various senior channels and marketing positions with Citrix Systems - most recently as Manager, Government Business Unit. In these positions he successfully built and implemented channel partnerships, partner training and business development programs. Commenting on his new position, Mr. McGrath stated, "I am excited to join a company that is recognized as the market leader. Enterprise publishing initiatives are critical to organizations that must create and publish large amounts of product and customer specific information, while also reducing total publishing costs and improving customer satisfaction. I look forward to being part of the Arbortext team as we help these organizations develop enterprise publishing strategies to improve their publishing processes." This region offers Arbortext new market opportunities as the need for enterprise publishing grows. Organizations are finding it increasingly important to provide customers with localized software, support and services. Australian customers currently using Arbortext Enterprise Publishing software include: Aerospace Technologies of Australia, Boeing Aerospace Technologies of Australia, Department of Defence, Lexis Nexus, Qantas Airways Limited, Thomson Legal & Regulatory Limited, University of Queensland, Brookers and New Zealand Parliamentary Counsel. "Michael brings great experience, management and leadership strength to Arbortext," said Graham Freeman, Vice President of Worldwide Channel Partnerships. "He has demonstrated strong focus on customer satisfaction, product quality and channel management, all of which are critical to building the Pacific region as one of Arbortext's top markets. Michael will work to build upon the solid foundation and customer base developed by our Australian Partner, Absolute Data Group." About Arbortext (www.arbortext.com) Arbortext is the leading provider of enterprise publishing software that automates the assembly and publishing of information, helping companies to improve authoring productivity; reduce authoring, translation and publishing costs; enhance information quality; and speed time-to-market of new and improved products. Companies around the world use our software to publish in multiple languages to multiple audiences in multiple hardcopy and electronic output formats. Arbortext's software is installed at over 1,700 organizations worldwide. Current customers include American Express Financial Services, Audi, Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler, Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson Publishing, Lucent, Nokia, Nortel Networks, Pfizer, Ricoh, Sun Microsystems, Toyota, United Airlines, Volkswagen and Volvo. Arbortext is a founding member and active participant in both the XML Activity of the World Wide Web Consortium (W3C) and the Organization for the Advancement of Structured Information Standards (OASIS). Headquartered in Ann Arbor, Michigan, USA, Arbortext has offices around the world. # # # Contact: Beth Ambaruch, APR Arbortext, Inc. +1 734.327.6014 bea@arbortext.com Press room: http://www.arbortext.com/html/press_room.html
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