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Subject: Re: [dita-lightweight-dita] (Not so) silly question about acronym

Out of the Lightweight DITA variants, I like LWDITA the most.

Here's a few other ideas, outside the DITA box...

FUR - Findable, Usable, Reusable

ACE - Adaptive Content Exchange

ICE - Intelligent Content Exchange

SDC - Structured Digital Content

Chunky - doesn't stand for anything, but focuses on the concept of content chunks

Portable Content

Content and Container Architecture

Modular Content Architecture

... ok so that braindumped a bunch of keywords out there - not tested for SEO probs

Michael Priestley, Senior Technical Staff Member (STSM)
Enterprise Content Technology Strategist

From:        Rahel Anne Bailie <rahel.bailie@gmail.com>
To:        Mark Giffin <mark@markgiffin.com>
Cc:        Tom Magliery <tom.magliery@justsystems.com>, dita-lightweight-dita@lists.oasis-open.org
Date:        06/30/2016 02:52 PM
Subject:        Re: [dita-lightweight-dita] (Not so) silly question about acronym
Sent by:        <dita-lightweight-dita@lists.oasis-open.org>

I am working with a woman who comes from branding. Let me ask her - don't know if she'll have anything to give me, but doesn't hurt to ask!


On Thu, Jun 30, 2016 at 5:49 PM, Mark Giffin <mark@markgiffin.com> wrote:
Interesting point about XML Tom. Marketing/branding is important, unfortunately. It has been my theory that XML never would have gotten as far as it did without its cool (at that time) acronym with an "X" in it. I believe that if they had called it some like "EML" instead, it wouldn't have caught on as much.

So let's come up with a cool identifier for Lightweight DITA!

Mark Giffin
Mark Giffin Consulting, Inc.


On 6/29/2016 10:34 AM, Tom Magliery wrote:

This stuff is always "(Not so) silly".

I remember going on 20 years ago a discussion thread in the "SGML for the Web" committee at W3C called "Naming the baby". Backronyms like FINCH always have appeal, but rarely are anything but clunky. Can you imagine if the new spawn of the markup community in 1997 had been called MAGMA? That was one of the actual possibilities on the table, with a meaning filled in and everything. (Hmm, now why does that one stick in my head?) Thank goodness James Clark came up with "XML". At least I think it was James. Every other possibility effectively vanished from consideration within seconds of that idea.

Anyway, I have no stake in this matter, but FWIW the name I've had in my own head ever since this all started is not on Mark's list: LWDITA.

Tom Magliery
JustSystems Canada, Inc.

-----Original Message-----

From: dita-lightweight-dita@lists.oasis-open.orgon behalf of Mark Giffin
Sent: Wed 6/29/2016 10:14 AM
Subject: Re: [dita-lightweight-dita] (Not so) silly question about acronym

I have been using "LW DITA" (no hyphen) as a shorthand. I personally don't like the hyphen in "LW-DITA". But I do think it's a good idea to have an official short version, thanks for bringing this up Carlos. I would follow what we decide on. I think it's something we should use consistently in "official" subcommittee communications like the upcoming spec. It's a branding thing that can cut down on confusion.

For the record, our official OASIS subcommittee name is "Lightweight DITA Subcommittee".

Here are some names I wrote down a while ago when we were discussing this. Like Carlos, my first choice was always FINCH.

    Lightweight DITA
    DITA Lite
    DITA Light
    FINCH - Fully Intelligent New Content Hierarchy

Mark Giffin
Mark Giffin Consulting, Inc.


On 6/29/2016 9:49 AM, Scott Hudson wrote:

        We could get all Marketing-like and call it "DITA Light" or "DITA Lite" or lDITA.






dita-lightweight-dita@lists.oasis-open.org[mailto:dita-lightweight-dita@lists.oasis-open.org] On Behalf Of Don Day
        Sent: Wednesday, June 29, 2016 10:46 AM
        Subject: Re: [dita-lightweight-dita] (Not so) silly question about acronym


        I admit that I use "lwd-" as a concise, namespace prefix for many of my test materials and folders, and I've been the person using LwD as finger-saving acronym in my communications. I could see using LW-DITA in more formal OASIS versions down the road, but that is still too many keystrokes for chats and notes for now, in my opinion. I see it as a development vs branding issue.


        On 6/29/2016 11:35 AM, Carlos Evia wrote:

                Dear Lightweight DITA SC people,


                As I work on my current writing project (which is, surprise, about Lightweight DITA), I wonder if we have an "official" acronym. Some of us use LwD, and others do LW-DITA. We also had, briefly, hopes on FINCH, but that puppy died shortly after the DITA NA conference in Chicago last year.

                So. is there an official acronym? Do we need one?







                Carlos Evia, Ph.D.

                Director of Professional and Technical Writing

                Associate Professor of Technical Communication

                Department of English

                Center for Human-Computer Interaction

                Virginia Tech

                Blacksburg, VA 24061-0112



Rahel Anne Bailie, Content Strategy & Ecosystems / Content Management & Design
Content strategies for business impact 

Mobile: +44 (0) 7869 643 685 / skype: rahelab
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Content Strategy: Connecting the dots between business, brand, and benefits

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