Re: Example of potential problems with inline conrefs

[Andrzej Zydron <azydron@xml-intl.com>]

Hi Charles,

Thank you for your feedback. In fact you do get inflection because the 
term is actually 'Ford Focus' as in:

Bogate wyposażenie Forda Focus Sport w pełni podkreśla jego gorący 
temperament.

or the menu item:

Odkryj Nowego Forda Focus

The translator has inflected the 'Ford' rather than the 'Focus', by 
relegating 'Focus' to an adjectival role. A lot of the time the 
translator has also had to work around the issue by constructing 
sentences in a manner that would render them grammatically correct.

There is one instance on the web site where the 'Ford' has been dropped 
resulting in an inflection of 'Focus' as in:

Odkryj Focusa C-Max

On the Czech site you find a similar situation:

Verze Sport je lehce sportovně laděnou verzí Fordu Focus.

Or the menu item:

Prezentace Focusu ST

Where Focus has been inflected.

Trust me - this can be a real issue.

Best Regards,

AZ

charles_pau@us.ibm.com wrote:
> 
> Andrzej,
> 
> This is not necessarily a good example because in some cases a company 
> may decice NOT to inflect a brand name in order to maintain branding 
> consistency.
> 
> I do not read Polish, but it seems that Ford has decided not to inflect 
> Focus on its own Polish website http://www.ford.com.pl/.
> 
> 
> 
> Regards,
> Charles Pau
> Director, Globalization Architecture and Technology
> IBM
> Tel. +1-617-751-4179   IBM Tie-Line 364-4116
> e-mail: charles_pau@us.ibm.com, Notes mail: Charles Pau/Cambridge/IBM@Lotus
> URL : http://www.ibm.com/software/globalization
> "Tell the rich of the midnight sighing of the poor, lest heedlessness 
> lead them into the path of destruction, and deprive them of the Tree of 
> Wealth." - Bahá’u’lláh
> 
> 
> 
> *Andrzej Zydron <azydron@xml-intl.com>*
> 
> 06/19/2006 11:35 AM
> 
> 	
> To
> 	JoAnn Hackos <joann.hackos@comtech-serv.com>
> cc
> 	dita-translation@lists.oasis-open.org, cwong@idiominc.com, 
> mambrose@sdl.com, bhertz@sdl.com, Bryan Schnabel 
> <bryan.s.schnabel@tek.com>, charles_pau@us.ibm.com, 
> christian.lieske@sap.com, dpooley@sdl.com, dschell@us.ibm.com, 
> esrig@lucent.com, fsasaki@w3.org, rfletcher@sdl.com, "Howard.Schwartz" 
> <Howard.Schwartz@trados.com>, Jennifer Linton 
> <jennifer.linton@comtech-serv.com>, Peter.Reynolds@lionbridge.com, 
> ishida@w3.org, tony.jewtushenko@productinnovator.com, KARA@CA.IBM.COM, 
> ysavourel@translate.com
> Subject
> 	Example of potential problems with inline conrefs
> 
> 
> 	
> 
> 
> 
> 
> 
> Hi Everyone,
> 
> Here is an example of the potential problem with infection on product or
> brand names:
> 
> The original English sentence:
> 
> Driving the new Focus is a very impressive experience.
> 
> The correct Polish translation:
> 
> Jazda nowym Focusem jest niesamowitym przeżyciem.
> 
> In the translation Polish requires the instrumental form of 'Focus'. If
> Focus is not inflected you are left with a very jarring and
> ungrammatical sentence.
> 
> Best Regards,
> 
> AZ
> 
> 
> 
> 
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