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Subject: SOA vision and message - the business drivers...


Cassatt Founder and CEO Bill Coleman delivered the opening keynote at the

SOA Web Services Edge at the Roosevelt Hotel in New York on Monday, June 5.

Coleman spoke on the topic, "Software Isn't IT Anymore."


Coleman outlined a vision of the future in which broadband access, open

source software, and the creation of true service-oriented architectures

(SOAs) deliver a variety of services to customers who are given much more

choice than they are given today.


Coleman envisioned a future "3.0" era in which operations costs on the

margin "start driving toward zero," in which straight-through processing

becomes the norm, and transparency rules.


"The transformation of business and society is based on the ability to do

things better, faster, and cheaper. As productivity advances we can do more

things for less. (In this environment), the Internet becomes the most

powerful transaction machine in the history of the world. It allows

dramatically increased response to customers. And with SOA, businesses are

more flexible, can be more responsive, and this increases effectiveness."


The "good enough" climate for applications "means horizontal applications

that can be used by anybody. Good enough means were not adding huge value

anymore." He said that the three main categories of enterprise

applications--supply, production, and distribution--"are inefficient if

they're not end-to-end services with straight-through processing."


Coleman also spoke of what he termed the "disintegration of applications

into services," and he termed open source "the accelerator, the world's

first viable model of reusable code" as a primary driver of this process.

This distintegration means companies will literally be able to swap in

modules in the future in a way that they cannot in the typical environment

of vendor lock-in experienced today.

URL to the article: http://issj.sys-con.com/read/230860.htm



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