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Subject: Call for Participation: Second Intern ational Workshop on Web APIs and Servi ces Mashups (Mashups'08) at ICSOC 2008 – Sydney, Australia, December 1, 2008

Kindly excuse any cross-postings

Mashups'08 organizing committee invites participation in -
Second International Workshop on Web APIs and Services Mashups
(Mashups'08) at ICSOC 2008 – Sydney, Australia, December 1, 2008

This year, we are proud to announce two distinguished keynote talks
from Google and Microsoft. Also, the registered participants will get
a unique networking opportunity in the social dinner sponsored by
Microsoft. Please see the details below.

Services computing and Web 2.0 computing are converging into a
programmable Web today. The interaction and integration of services
computing and Web 2.0 technologies, however, exposes various
complexities that have to be faced. This workshop looks specifically
at Services Mashups – end-user-oriented compositions of Web-accessible
APIs and data.

Main challenges include:
* Programming models (languages, frameworks, platforms) for the
composition of Web-accessible services and data of all kinds and
architectural styles (REST, Atom, RSS, AtomPub, and SOAP/WSDL) and
development of integrated user-interfaces
* Quality of services mashups, including performance, reliability, and security
* Understanding social and economic factors in the creation,
acceptance, and sustainability of services mashups, including
software-as-services markets, services marketplaces and
intermediaries, digital communities, and pricing, incentive and
contracting models

This workshop aims to bring together several relevant communities:
application (mashup) developers, mashup technology developers and
experts, end-users, social networking and economics researchers, and
the broader services computing community.

Peer-reviewed workshop papers will be published as part of the ICSOC
workshop proceedings. Two kinds of contributions are sought: short
position papers (not to exceed 6 pages in Springer LNCS style format)
describing particular challenges or experiences relevant to the scope
of the workshop, and full research papers (not to exceed 14 pages in
the Springer LNCS style format) describing novel solutions to relevant
problems. Mashup and technology demonstrations are particularly

Topics of interest include:

* Languages, frameworks, and platforms for the design, implementation,
testing and maintenance of services mashups, including dynamic
languages and frameworks such as Ruby/RoR and Javascript/Ajax, and
solutions such as the Google Web Toolkit and Mashup Editor, Yahoo!
Pipes, IBM's MashupHub, DAMIA, Sharable Code, and Lotus Mashups
* New approaches to mashup construction: dataflow, spreadsheet and
process-oriented mashups, end-user mashup development
* Novel applications of mashups, e.g.,  mobile mashups, location-aware
mashups, wiki-based mashups
* Specific services mashup application and technology examples:
design, architecture, implementation, usability and user-experience
* Mashups within and using social software platforms, e.g., OpenSocial
or the Facebook platform
* Mashups within enterprises and across enterprises
* Quality of services mashups: performance, reliability, security, and
other non-functional aspects
* Analysis of and experience with services mashups (creation,
deployment, and usage) from social and economical perspectives;
services markets and marketplaces, digital communities, pricing and
contracting models

Papers must be submitted electronically in PDF format.  Submit at our
Mashups'08 EasyChair installation.


Sunday, November 9, 2008 - early registration deadline
Friday, November 21, 2008 - camera ready
Monday, December 1, 2008 - workshop


9:00-10:30 Keynote 1
Nick Hodge, Microsoft, Australia
Popfly: Mashup Tool for the Masses
Abstract: Mashups should not be restricted to those who can
code/script. Millions of users worldwide feel comfortable modifying
their MySpace or Facebook and customizing how they are presented to
the world. With Microsoft's Popfly, internet users can now become
creative with their online presence. Games, gadgets and utilities are
created with a mouse. Not the keyboard.

10:30 - 11:00 Coffee Break

11:00 - 12:30 Session 1
Shuli Yu Innovation in the Programmable Web: Characterizing the Mashup Ecosystem
Volker Hoyer. The Changing Role of IT Departments in Enterprise Mashup
Cesare Pautasso and Monica Frisoni. The Mashup Atelier

12:30-1:30 Lunch

1:30 - 3:00 Keynote 2
Pamela Fox, Google, USA
Mashups: Scrambled, Fried, Socialized!
Abstract: We'll first talk about how OpenSocial has established a
consistent and extendible interface for creating social applications
on top of social networks, standardizing the concepts of an activity
stream, profile information, friend network, and persistence layer.
Then we'll use real world examples to see how existing mashups can be
"socialized" to take advantage of these social aspects. At the end of
the talk, you should want to run home and immediately socialize all
your mashups.

3:00 - 3:30 Coffee Break

3:30 - 4:30 Session 2
Dong Liu and Ralph Deters. The Reverse C10K Problem for Server-side Mashups
James Broberg, Rajkumar Buyya and Zahir Tari. Creating a 'Cloud
Storage' Mashup for High Performance, Low Cost Content Delivery

4:30 - 5:30 Panel TBA

Total anticipated attendees: 20 (includes speakers and some of organizers)


Michael Maximilien, IBM Almaden Research Center

Patrick Chanezon, Google, Inc.

Cesare Pautasso, University of Lugano, Switzerland

Stefan Tai, Karlsruhe University, Germany

Publicity Chair

Nirmit Desai, NC State University


Gustavo Alonso, ETH Zurich, Switzerland

Mehmet Altinel, Anvato, Mountain View, CA

Brian Blake, Georgetown University

Christoph Bussler, MercedSystems, Inc, USA

Schahram Dustdar, Vienna University of Technology

Kartick Gomadam, Wright State University

George Feuerlicht, University of Technology, Sydney

Robert Ennals, Intel Research, Berkeley, CA

Christine Legner, European Business School, Germany

Mehdi Jazayeri, University of Lugano, Switzerland

Anant Jinghran, IBM Silicon Valley Labs

Gregor Hohpe, Google, Inc.

Rania Khalaf, IBM T. J. Watson Research Center

Volker Markl, Technical University Berlin, Germany

Jonathan Marsh, WSO2

Andrew McAfee, Harvard Business School

Ravi Nemana, Services Science at UC Berkeley

Duane Nickull, Adobe Systems

Dave Nielsen, Independent Consultant

Ajith Ranabahu, Wright State University and Apache Software Foundation

Amit Sheth, Kn.o.esis Center, Wright State University

David Simmen, IBM Almaden Research Center

Ashutosh Singh, IBM Almaden Research Center

Kunal Verma, Accenture Research Labs


icsoc.mashups08@gmail.com (sent to organizers)

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