Marketing collateral: brochure for ebXML and web site referrals

["Dale Moberg" <dmoberg@cyclonecommerce.com>]

Hi

I was asked yesterday to document to the list how marketing activities
might create
white papers that remained independent of product information, yet still
provide flexible
references (that would not require rewrites) to motivate vender
sponsorship.

One idea was to have a link to an ebxml.org page, which would itself
provide a maintained
list of blurbs and URLs to product collateral web pages of venders, open
source groups, and so forth.

Another idea was to have an insert that would contain an updatable list
of such web refs
or perhaps web refs plus short blurbs.


Of course, both ideas could be implemented compatibly.

Think that was what I was to send to list.

Dale Moberg