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Subject: Need Copywriting Help on the EM IAEM Ad

Hi Carol,

I have attached a jpg of the Ad Collateral and Docs SC and the Word doc 
for it as well. This is what we're building to deliver to the EM 
Adoption TC Friday. We chewed over the two samples I sent out last week 
and settled on this one.

I need help with the copywriting and I hope there is someone who can 
spend some time helping me fill in that copy. Can you help?

Apparently no one has any trouble with the Bold Lead Ins for the 
paragraphs describing the specific examples of work included, but most 
importantly, we do not know if Lee Tincher can help us make certain we 
don't overstate the case of HAVE in HAITI, where I believe we want to 
emphasize flexibility. I am copying Lee and the SC with this message.

I think I can keep our copy to the facts with the examples noted in the 
bold lead ins to the other paragraphs, except for the last one since I 
have not followed scheduling the after-event webinar. Perhaps Jane 
Harnad could help us on that.

Werner is checking with Tom Ferrentino to see if we can find a cost-free 
alternative to the main image since Tom is a fireman, or formerly a 
fireman and may have images that would work. Otherwise we will need to 
pay the stock photo fee, though I deliberately chose one that is amongst 
the least costly and most immediately connected with the actual 

I came up with the tagline because I was at a loss, but the idea emerged 
in discussion that we should see if we can manage to field some small 
umbrella giveaways with the OASIS and/or OASIS EI MS logos on them to 
fulfill the implied promise. As I understand it we will be having the 
interop demo, so we also need some info on that and the booth number.

The plan is to present this to the TC at Friday's meeting and ask for 
approval to take it to the EI MS. On Monday, we want to send it to the 
magazine and ask what we need to do to prep it for them.


JPEG image


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