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Subject: RE: [emergency-adopt-docs] Need Copywriting Help on the EM IAEM Ad


As I read through your message to Carol, it occurs to me that we have
not talked at all about including some reference to the pre-conference
workshop at IAEM/EMEX. Personally, I feel we should - other opinion?


-----Original Message-----
From: Rex Brooks [mailto:rex.brooks@ncoic.org] 
Sent: Tuesday, August 03, 2010 11:22
To: Carol Geyer; emergency-adopt-docs@lists.oasis-open.org; 'Lee
Subject: [emergency-adopt-docs] Need Copywriting Help on the EM IAEM Ad

Hi Carol,

I have attached a jpg of the Ad Collateral and Docs SC and the Word doc
for it as well. This is what we're building to deliver to the EM
Adoption TC Friday. We chewed over the two samples I sent out last week
and settled on this one.

I need help with the copywriting and I hope there is someone who can
spend some time helping me fill in that copy. Can you help?

Apparently no one has any trouble with the Bold Lead Ins for the
paragraphs describing the specific examples of work included, but most
importantly, we do not know if Lee Tincher can help us make certain we
don't overstate the case of HAVE in HAITI, where I believe we want to
emphasize flexibility. I am copying Lee and the SC with this message.

I think I can keep our copy to the facts with the examples noted in the
bold lead ins to the other paragraphs, except for the last one since I
have not followed scheduling the after-event webinar. Perhaps Jane
Harnad could help us on that.

Werner is checking with Tom Ferrentino to see if we can find a cost-free
alternative to the main image since Tom is a fireman, or formerly a
fireman and may have images that would work. Otherwise we will need to
pay the stock photo fee, though I deliberately chose one that is amongst
the least costly and most immediately connected with the actual

I came up with the tagline because I was at a loss, but the idea emerged
in discussion that we should see if we can manage to field some small
umbrella giveaways with the OASIS and/or OASIS EI MS logos on them to
fulfill the implied promise. As I understand it we will be having the
interop demo, so we also need some info on that and the booth number.

The plan is to present this to the TC at Friday's meeting and ask for
approval to take it to the EI MS. On Monday, we want to send it to the
magazine and ask what we need to do to prep it for them.


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