Consumers everywhere switching power without interruption?

[Girish Ghatikar <GGhatikar@lbl.gov>]

Interesting and innovative article on NY Times that looks at the potential of small customers choosing the energy service provider without any interruption, a technology and service provided by "Power2Switch." While price could be the primary motivation, the choice of being able to pick energy source (e.g. renewables) is also a compelling argument. This may become even more significant when a common form such as RTP (retail or wholesale) information is available.

I am sending it to the Interop TC as it may have impact on what future looks like and how eMIX data for "energy products" may relate.

http://www.nytimes.com/external/venturebeat/2009/08/14/14venturebeat-power2switch-lets-consumers-choose-their-ele-62417.html
"Power2Switch, a young startup bringing the energy market to the web, may just be innovative enough to disrupt the way small businesses buy electricity. The company has launched a web portal that gives consumers more information on energy suppliers and empowers them to switch to a new vendor without any interruption in service."

Thank you,
-Rish

--

Rish Ghatikar
Lawrence Berkeley National Laboratory
1 Cyclotron Road, MS: 90-4000, Berkeley, CA 94720
GGhatikar@lbl.gov | +1 510.486.6768 | +1 510.486.6996 [fax]

This email is intended for the addressee only and may contain confidential information and should not be copied without permission. If you are not the intended recipient, please contact the sender as soon as possible and delete the email from computer[s].