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Subject: (ADV) - Special Golf Grips (OTC PK:LEIW)


Title: Untitled Document



LeisureWorks, Inc.

Symbol Pink Sheets: LEIW
Shares Outstanding: 16,000,000
Float (Estimate): 1,200,000


Gripping Technology for the
Multi-
Billion Dollar Golf Equipment Market

Now Selling Product to Dick's Sporting Goods and and Academy Sports

According to NGF golfer spending (equipment fees and apparel) grew from $7.8 billion US in 1986 to $22 billion in 1997. There are currently over 26 million golfers in the US. With golf averaging 14% growth over the past five years, the market for golf equipment and related products and apparel has enjoyed enormous growth. LEIW has an exclusive license to utilize a unique patented technology, and is positioned to carve its niche in this booming market.

THE PRODUCT

LEIW's E-Z Grip Technology offers injection molded premium EPDM rubber replacement golf grips. These grips are treated with a patented poly-chem shrink technology for application and packaging. This technology expands a conventional rubber grip by up to 20% of its normal size. The expanded grip is then placed easily onto a golf club shaft. Once exposed to air, within twenty-four hours the grip will gradually shrink to a standard size and remain firmly on the shaft. This process eliminates the need for double-sided tapes or other adhesives to help secure the grip onto the shaft. The company has trademarked the logo, "EZ Grip Technology" as a means of creating brand identity and awareness.

THE NEED

The recent evolution of the golf club technology has made equipment more expensive than ever before. The average golfer spends over $1,000 on a new set of premium brand clubs. This trend has created the need for consumers to keep clubs for an average of 5 years. It is recommended that golfers replace their grips annually keep the feel of their equipment new. Much like replacing worn tires on a car, new grips on a golf club give a feeling of newness and security with the equipment.


RECENT DEVELOPMENTS


2-4-2004 (PRNewswire-Firstcall) - LeisureWorks, Inc. (OTC Pink Sheets: LEIW) announced today that the company has signed a reseller agreement with Evolution Enterprises for the purpose of assisting in the sales of Fortune Tees nationwide.

2-8-2004 (PRNewswire-FirstCall via COMTEX) -- LeisureWorks, Inc. (OTC Pink Sheets: LEIW) announced today that the company will have its product, the EZ Grip golf grip, showcased on "What's In The Bag" on March 22nd at 10:30 PM. "What's In The Bag" is a weekly show on the Golf Channel that is hosted by Adam Barr.

2-14-2004 (PRNewswire-FirstCall via Comtex) -- LeisureWorks, Inc. (OTC Pink Sheets: LEIW) announced today that the company has begun trading on the Pink Sheets.

2-27-2004 (PRNewswire-FirstCall via COMTEX) -- LeisureWorks, Inc. (OTC Pink Sheets: LEIW) announced today that the company has received its initial order from Academy Sports & Outdoors.
CORPORATE SNAPSHOT

Headquartered in Ridgefield, Connecticut. Leisure Works, Inc. (Pink Sheets: LEIW) is a Nevada corporation engaged in the business of developing, marketing, and selling golf related products. LEIW and its subsidiaries intend to offer premier products aimed directly at the golf industry including but not limited to golf grips and wet weather golf gloves. The company also intends to continue to acquire and establish reseller agreements with other golf related entities such as Fortune Tee.

 

MARKET POTENTIAL AND OVERVIEW

LEIW's target market for EZ Grip includes sporting goods retailers, big box retailers, catalog retailers, and consumers direct. Consumers that shop through these outlets are primarily interested in value pricing and possess a "do-it-yourself" mentality. LEIW believes the company is well suited to serve this market, because they feel their unique grip product is the most innovative and consumer friendly replacement grip available today. There are an estimated 400 to 500 million golf clubs in the US today (25 million golfers times 14 clubs each, times a factor of 1.3 for extra or specialty clubs). Industry estimates state that 15% of those clubs are being re-gripped each year (approximately 75 million re-grips). LEIW's EZ Grip is currently being sold in Dick's Sporting Goods (175 stores) and in Academy Sports (72 stores).

 

FINAL CONSIDERATIONS
  • The rising cost of premium clubs creates a necessity for replacing grips on an average of 5 times.
  • Approximately 75 million golf clubs are being re-gripped each year.
  • LEIW has the exclusive license to the "EZ Grip" air technology.
  • LEIW has received orders and is currently selling EZ Grip products in Academy Sports and Outdoors (72 stores) and Dick's Sporting Goods (175 stores).

This email is for informational purposes only, and is neither a solicitation to buy nor an offer to sell securities. All assembled information within is subject to change without notice. The assembled information within this email is based on public information supplied by the company or from other sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. Information in this email may contain "forward looking statements" as defined under Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. An example of forward-looking information are statements relating to the future capital expenditures, future funding sources, anticipated sales growth, and potential contracts. These and similar forward statements are subject to a number of known and unknown risks and uncertainties outside our local control that could cause actual operations or results to differ materially from those anticipated. Icon Advertising Design accepts no liability for any losses arising from an investor's reliance on or use of this report. This assembled information is for informative purposes and is not intended to be used as the sole source of information on a company. Always do your own due diligence and consult a financial advisor. Icon Advertising Design has been paid $3,000.00 by BMA Ventures, Inc., for the presentation and dissemination of the assembled information. Icon Advertising Design 1846 E. Rosemeade Parkway #104 Carrollton, TX 75007

 





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