humanmarkup message

Subject: [humanmarkup] More on--Challenges: When Medicine Tastes Bad

From: Rex Brooks <rexb@starbourne.com>
To: humanmarkup-comment@lists.oasis-open.org, humanmarkup@lists.oasis-open.org
Date: Tue, 19 Nov 2002 08:25:41 -0800

Title: More on--Challenges: When Medicine Tastes Bad

Hi Everyone,

This is what I would have added to the HumanMarkup portion of the presentation to beef up the benefits which HumanML can provide. There was no reason to carry it further at the time. Take my word for it, I was relieved that it turned out the way it did.

4. HumanMarkup aims to bring human issues and concerns to Information Technology in

personalization profiling post single-sign-on authentication and authorization/certification

pre delivery

a. Individualization using HumanMarkup will allow Web Services

Applications to "learn" an individual over a shorter time

more easily, more quickly, with more accuracy and in a

standard way, to provide a much more satisfying

INDIVIDUALLY-TAILORED experience

b. Web Services Applications that use HumanMarkup can take

information from new users without the user needing to fill

out forms to specify these deeper preferences, and, if this

information is taken from another application (not necessarily

one of their own software applications) which has

"learned" the user, even greater depth of individual

personalization can be provided IMMEDIATELY

c. Market Research that uses HumanMarkup will be able to

develop much greater accuracy and much more focused Market

targetting than current demographic analysis is capable of

delivering

d. HumanMarkup permissions and authorizations can "ride"

along on security protocols with automatic permissions for

delivering information in "both" directions, from producer to

user and from user to producer

Ciao,

Rex