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Subject: Applied Digital's CEO Scheduled to Appear on NBC Television's The Today Show

Applied Digital's CEO Scheduled to Appear on NBC Television's The Today Show; Scott Silverman to Appear on Thursday, October 14th During the 8 am Hour

DELRAY BEACH, Fla.--(BUSINESS WIRE)--Oct. 13, 2004--Applied Digital (NASDAQ:ADSX), a provider of Security Through Innovation(TM), announced today that its Chairman and Chief Executive Officer Scott R. Silverman is scheduled to appear on NBC Television's The Today Show on Thursday, October 14th during the 8 am time period. The Today Show airs in most major markets beginning at 7 am local time.

Mr. Silverman is expected to discuss the U.S. Food and Drug Administration's (FDA) clearance of VeriChip(TM) for medical applications in the United States. The Company also held a conference call and webcast earlier today to discuss these developments. A replay of the webcast may be accessed at http://www.adsx.com/content/index.htm.

About VeriChip(TM)

VeriChip is a miniaturized, radio frequency identification (RFID) device that can be used in a variety of security, financial, emergency identification and other applications. About the size of a grain of rice, each VeriChip product contains a unique verification number and will be available in several formats, some of which will be insertable under the skin. The verification number is captured by briefly passing a proprietary scanner over the VeriChip. A small amount of radio frequency energy passes from the scanner energizing the dormant VeriChip, which then emits a radio frequency signal transmitting the verification number. In October 2002, the US Food and Drug Administration (FDA) ruled that VeriChip was not a regulated device with regard to its security, financial, personal identification/safety applications but that VeriChip's healthcare information applications are regulated by the FDA. VeriChip Corporation is a wholly owned subsidiary of Applied Digital. For more information about VeriChip, visit www.adsx.com.

About Applied Digital

Applied Digital develops innovative security products for consumer, commercial, and government sectors worldwide. Our unique and often proprietary products provide security for people, animals, the food supply, government/military arena, and commercial assets. Included in this diversified product line are RFID applications, end-to-end food safety systems, GPS/Satellite communications, and telecomm and security infrastructure, positioning Applied Digital as the leader of Security Through Innovation. Applied Digital is the owner of a majority position in Digital Angel Corporation (AMEX: DOC). For more information, visit the company's website at http://www.adsx.com.

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Litigation Reform Act of 1995. Such forward-looking statements involve risks and uncertainties and are subject to change at any time, and the Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.

Ed Dodds
615. 429 . 8744 cel | tel
508 . 632 . 0370 fax
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