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Subject: Fwd: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review


sorry for some reason I don't have permission to respond to the main mqtt list.

Ian

---------- Forwarded message ---------
From: Ian Skerrett <ian.skerrett@hivemq.com>
Date: Fri, Jun 12, 2020 at 8:07 AM
Subject: Re: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review
To: Stefan Hagen <stefan@dilettant.eu>
Cc: Nicholas Humfrey <njh@aelius.com>, <mqtt@lists.oasis-open.org>


Hi Stefan

Thanks for the feedback. I will pass them on to the designer.

We dropped the .org since we wanted a logo to represent MQTT. The feeling is that MQTT is more than mqtt.org.

Ian


On Fri, Jun 12, 2020 at 4:26 AM Stefan Hagen <stefan@dilettant.eu> wrote:
Sorry for the noise, of course I got the #1 and #2 mapping wrong.
white (#1) bleeds on black and "cyan-like" (#2) on white background.

As I said, only subjective and optional feedback.

Best,
Stefan

Am 12.06.20 um 10:20 schrieb Stefan Hagen:
> Hi,
>
> I think #1 has aproblem on white background and #2 on black background.
> Both at the same "place" - top right of the "square" with the top cuts
> of the non "lila" outer circle part, as the color seems to bleed into
> the background. Effect is at that position more prominent than at the
> other "cuts".
>
> But, still my first impression rendering the PDF in Preview on Apple Mac
> OS and a 2011 Macbook Pro was to look at that "defect" which is no
> defect at all, but catches my eyes.
>
> The current logo in the same file avoids this "eye catcher" (due to the
> 3d like rendition of the gradients I guess.
>
> Please take this just as an optional feedback from my eyes directly
> to the designers - I am OK with all three renditions.
>
> I wonder, why the .ORG got dropped - is this a widening of scope for the
> logo?
>
> All the best,
> Stefan
>
> Am 09.06.20 um 14:14 schrieb Ian Skerrett:
>> Hi Nick
>>
>> Thanks for the feedback.
>>
>> We will make the logos available in the common graphics file formats
>> so people can easily use them.
>>
>> HiveMQ intends to assign ownership of the logos to OASIS. My
>> expectation is that the OASIS trademarkÂguidelines will cover this
>> logo. https://www.oasis-open.org/policies-guidelines/trademark
>>
>>
>> Ian
>>
>> On Mon, Jun 8, 2020 at 5:09 PM Nicholas Humfrey <njh@aelius.com
>> <mailto:njh@aelius.com>> wrote:
>>
>> ÂÂÂ Good work!
>>
>> ÂÂÂ #1 looks better than #2 in my opinion!
>>
>> ÂÂÂ What formats will the new logo be made available in?
>>
>> ÂÂÂ Will there be a license assocated with the new logo?
>>
>>
>> ÂÂÂ nick.
>>
>>
>>
>> ÂÂÂ On 08/06/2020 18:33, Ian Skerrett wrote:
>>>
>>> ÂÂÂ Hello All,
>>>
>>> ÂÂÂ As Richard explained HiveMQ would like to suggest a new redesign
>>> ÂÂÂ of the MQTT logo.
>>>
>>> ÂÂÂ The MQTT logo is used throughout the industry as an identifier of
>>> ÂÂÂ the MQTT standard. Unfortunately the current logo was designed
>>> ÂÂÂ many many years ago and is looking a bit old. The current design
>>> ÂÂÂ doesnât present MQTT as the modern, innovative, de-facto IoT
>>> ÂÂÂ standard it has become.
>>>
>>> ÂÂÂ It is common practice for organizations to update their brand
>>> ÂÂÂ identifiers and logos. For this reason, HiveMQ would like to
>>> ÂÂÂ suggest an update to the MQTT logo. We would like the MQTT TC to
>>> ÂÂÂ approve concept #1 as the new official MQTT logo.
>>>
>>> ÂÂÂ There were three goals we wanted for the new redesign:
>>> ÂÂÂ 1. The new design needed to look similar to the existing logo so
>>> ÂÂÂ people who know MQTT will recognize the logo. As Richard
>>> ÂÂÂ mentioned, an evolution not a revolution.
>>> ÂÂÂ 2. The new design needs to use current graphic design concepts and
>>> ÂÂÂ look like a more modern logo.
>>> ÂÂÂ 3. The new design needs to be usable in different use cases, ie.
>>> ÂÂÂ small icon format, with/without the word mark, etc.
>>>
>>> ÂÂÂ Attached are two concepts that we feel achieve these goals. Our
>>> ÂÂÂ preference is for concept #1.
>>>
>>> ÂÂÂ I look forward to hearing the TC feedback and ideally approval of
>>> ÂÂÂ concept #1.
>>>
>>> ÂÂÂ Thanks
>>> ÂÂÂ Ian
>>>
>>> ÂÂÂ On Fri, Jun 5, 2020 at 12:34 PM Mr. Richard Coppen
>>> ÂÂÂ <coppen@uk.ibm.com <mailto:coppen@uk.ibm.com>> wrote:
>>>
>>> ÂÂÂÂÂÂÂ Hi,
>>>
>>> ÂÂÂÂÂÂÂ I Hope you are safe and well.
>>>
>>> ÂÂÂÂÂÂÂ Hopefully you've seen the fantastic feedback on the MQTT-SN
>>> ÂÂÂÂÂÂÂ webinar held this week. We attracted 894 registrations with
>>> ÂÂÂÂÂÂÂ 473 attending the session.
>>>
>>> ÂÂÂÂÂÂÂ As you are aware, the TC has taken a break while we get the
>>> ÂÂÂÂÂÂÂ MQTT-SN subcommittee got up and running and it's been a fair
>>> ÂÂÂÂÂÂÂ while since we've had the whole MQTT team together.
>>>
>>> ÂÂÂÂÂÂÂ During this time OASIS have opened a new swag store >
>>> ÂÂÂÂÂÂÂ https://www.redbubble.com/people/oasisopen/works/46186888 <
>>> ÂÂÂÂÂÂÂ This got the team at HiveMQ thinking about modernising the
>>> ÂÂÂÂÂÂÂ mqtt.org <http://mqtt.org> website and refreshing the MQTT logo.
>>>
>>> ÂÂÂÂÂÂÂ The HiveMQ team are now in a position to socialize some
>>> ÂÂÂÂÂÂÂ candidate logo designs for us to evaluate. The refresh is in
>>> ÂÂÂÂÂÂÂ the spirit of evolution rather than revolution, but the TC
>>> ÂÂÂÂÂÂÂ will need to approve formally any change to the logo.
>>>
>>> ÂÂÂÂÂÂÂ Hopefully everyone on the TC will be enthusiastic in
>>> ÂÂÂÂÂÂÂ supporting this initiative. However, it's important that we
>>> ÂÂÂÂÂÂÂ evaluate it carefully and everyone gets an opportunity to
>>> ÂÂÂÂÂÂÂ share their views and give feedback.
>>>
>>> ÂÂÂÂÂÂÂ Having spoken with Chet, I've put forward the following steps
>>> ÂÂÂÂÂÂÂ for us to manage the logo review approval.
>>>
>>> ÂÂÂÂÂÂÂ 1. Socialize this with the TC requesting evaluation and
>>> ÂÂÂÂÂÂÂ feedback for a period of at least two weeks.
>>>
>>> ÂÂÂÂÂÂÂ 2. Setup a TC meeting for the end of the evaluation period to
>>> ÂÂÂÂÂÂÂ review and address any feedback.
>>>
>>> ÂÂÂÂÂÂÂ 3. Vote to agree a ballot
>>>
>>> ÂÂÂÂÂÂÂ 4. HiveMQ contribute final artwork to OASIS as they own the
>>> ÂÂÂÂÂÂÂ MQTT brand.
>>>
>>> ÂÂÂÂÂÂÂ 5. Hold a simple majority ballot open to all members so that
>>> ÂÂÂÂÂÂÂ everyone has had a fair chance to review, feedback and approve.
>>>
>>> ÂÂÂÂÂÂÂ The exact ordering of steps might need adjusting. However, the
>>> ÂÂÂÂÂÂÂ first step would be to get some feedback on the logo ideas the
>>> ÂÂÂÂÂÂÂ HiveMQ team would like to put forward. You'll soon see an
>>> ÂÂÂÂÂÂÂ email to the TC from them asking for your thoughts and
>>> ÂÂÂÂÂÂÂ feedback. Please do take a moment to look, review and take part.
>>>
>>>
>>> ÂÂÂÂÂÂÂ Any questions, then please let me know.
>>>
>>>
>>> ÂÂÂÂÂÂÂ Best regards
>>>
>>>
>>> ÂÂÂÂÂÂÂ Richard
>>>
>>>
>>>
>>> ÂÂÂ --
>>> ÂÂÂ Ian Skerrett
>>> ÂÂÂ - HiveMQ Marketing
>>>
>>> ÂÂÂ email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
>>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>
>>>Â Â Â
>>> ------------------------------------------------------------------------
>>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
>>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
>>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier
>>>
>>>
>>> ÂÂÂ --
>>> ÂÂÂ Ian Skerrett
>>> ÂÂÂ - HiveMQ Marketing
>>>
>>> ÂÂÂ email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
>>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>
>>>Â Â Â
>>> ------------------------------------------------------------------------
>>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
>>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
>>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier
>>>
>>>
>>> ÂÂÂ --
>>> ÂÂÂ Ian Skerrett
>>> ÂÂÂ - HiveMQ Marketing
>>>
>>> ÂÂÂ email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
>>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>
>>>Â Â Â
>>> ------------------------------------------------------------------------
>>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
>>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
>>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier
>>>
>>
>>
>> --
>>
>> Ian Skerrett
>> - HiveMQ Marketing
>>
>> email: ian.skerrett@hivemq.com <mailto:ian.skerrett@hivemq.com>
>> web: www.hivemq.com <http://www.hivemq.com>
>> ------------------------------------------------------------------------
>> HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
>> Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
>> Managing Directors: Christian GÃtz | Dominik Obermaier
>>
>
>


--
Stefan Hagen
read://shagen.de
talk: eventually


--

Ian Skerrett
- HiveMQ Marketing

email: ian.skerrett@hivemq.com
web: www.hivemq.com

HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
Managing Directors: Christian GÃtz | Dominik Obermaier


--

Ian Skerrett
- HiveMQ Marketing

email: ian.skerrett@hivemq.com
web: www.hivemq.com

HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany
Registered as dc-square GmbH | Registergericht Landshut | HRB 8906
Managing Directors: Christian GÃtz | Dominik Obermaier


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