RE: [odf-adoption] "We support ODF" logo

[donald_harbison@us.ibm.com]

Carol,

I am investigating the availability
of one of our in-house graphic designers. We can discuss tomorrow during
the TC meeting.

/don

Don Harbison
Program Director, IBM ODF Initiative
Business & Technical Strategy
IBM Software Group
tel:1-978-399-7018
Mobile: +1-978-761-0116
email: donald_harbison@us.ibm.com

From:	"Carol Geyer" <carol.geyer@oasis-open.org>
To:	<Erwin.Tenhumberg@Sun.COM>
Cc:	"'odf-adoption@lists.oasis-open.or'" <odf-adoption@lists.oasis-open.org>
Date:	12/07/2007 12:25 PM
Subject:	RE: [odf-adoption] "We support ODF" logo

---

Erwin,
Just to be clear...

OASIS doesn't have a graphics designer on staff. If anyone on the Committee
has
expertise in this area or if anyone can volunteer the services of their
company's graphic designer, please let me know.

We should create a specific set of logo usage guidelines for this logo
to
ensure the points you raise below. We probably want to use some of the
text at
http://opendocument.xml.org/logo,
but we may also add information to make it
clear this isn't a compliance or certification badge. 

Thanks,
Carol




-----Original Message-----
From: Erwin.Tenhumberg@Sun.COM [mailto:Erwin.Tenhumberg@Sun.COM]
Sent: Friday, December 07, 2007 6:38 AM
To: Carol Geyer
Cc: 'odf-adoption@lists.oasis-open.or'
Subject: Re: [odf-adoption] "We support ODF" logo

Carol,

Thank you very much for the update and taking the leadership!
It's great to see that we are making progress on this topic.
I have two comments regarding your proposal:

Since in one of our calls a few people including me raised concerns
about the dove logo (e.g. "religious connotation", "looks
like a
Christmas card", "stands more for peace than for freedom")
I hope
that your designers will find a way to combine the two design
elements, so that people don't confuse it with some kind of
religious symbol.

In addition, I will have to take a look at your logo usage guidelines
again, but hopefully there are not too "discouraging" for the
ODF
logo because even though you/we definitely will want to be able to
prevent misuse of an ODF logo we still will also want that many people
use the logo and not again create and use their own because they are
afraid of too tight guidelines.


Best regards,
Erwin



Carol Geyer wrote:
> ODF Adoption Committee:
> Thanks to Erwin for continuing to raise the issue of standardizing
on an ODF
> logo that organizations and individuals can freely use to show their
support.

> 
> I think we're all in agreement that the logo should be:
> - distinctive and recognizable
> - owned by OASIS (not under the control of any single company) 
> - freely available for anyone to use (in accordance with our logo
usage
> guidelines) 
> - used to designate support for ODF, not compliance or certification
> - promoted--singularly, globally, and heavily--as a way of demonstrating
and
> building solidarity in the ODF community 
> 
> Looking at all the ODF logo options, the bird design from Red Hat
seems to be
> the most graphically interesting. It's a mark people already recognize
and
> relate to.
> 
> I'm happy to report that Red Hat has graciously agreed to donate this
design
to
> OASIS. Thanks so much to Tom Rabon of Red Hat for making this happen.
> 
> Our plan now is to integrate the OASIS logo bug in the design to the
left of
> 'ODF', in order to stress the fact that ODF is developed through an
open
> process. (The OASIS logo bug is that square design that follows the
word
> 'OASIS' in our corporate logo--not the word 'OASIS' itself.) We may
also
> integrate words such as "We support" to ensure the logo
doesn't imply
> compliance or certification.
> 
> If anyone on the Committee would like to work with me on this project
(or if
> you can volunteer the services of a professional graphic designer),
please
let
> me know.
> 
> Thanks,
> Carol
> 
> _________________________________
> Carol Geyer
> Director of Communications
> OASIS
> +1.978.667.5115 x209 
> 
>  
> 
> 
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