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Subject: Re: [odf-adoption] ODF logo--OASIS feedback
Carol, I think we have the best of both worlds here. I'd pick up the second one and add to it some "flashy" effects... Best, Charles. Carol Geyer a écrit : > ODF Adoption Committee: > > The OASIS webmaster mocked up the attached ODF logo designs independent of > Erwin's latest concepts and J. David Eisenberg's offer of a student project. > They are not meant to be final designs by any means--just a first pass at > adding the OASIS logo and colors to the bird. > > After reviewing Erwin's latest suggestions, we still believe the bird will > resonant more strongly with the wide range of people who are adopting the > standard. "Liberate Your Documents" is more effective at conveying the message > of what ODF does than the simple bug icon alone. The bird is a great *campaign* > logo and is much better suited to rallying support via t-shirts, buttons, etc. > > Nevertheless, there will be applications where the entire bird/logo/tagline > will be too large, e.g., icons, browser tags, etc. Erwin's latest ideas > (especially > http://www.oasis-open.org/committees/download.php/26772/ODF_220-05.png) provide > a nice, simple design that would work better when space is limited and the > target audience is already onboard and mobilized. > > As a way forward, I think we should work to integrate the designs by starting > with one of the attached bird concepts (in OASIS purple/gold) and: > - replacing the traditional OASIS bug with the "folded corner" version from > Erwin's design > - substituting the "ODF" font with the font from Erwin's design > > I'm not sure if the angle brackets surrounding "ODF" in Erwin's design are > necessary. If we eliminate those, then I think the full bird/logo/tagline logo > and the abbreviated icon logo would reflect the same elements and provide us > with both brand recognition and application flexibility. > > Can we reserve time on the next Committee call to discuss this? > > Carol > > _________________________________ > Carol Geyer > Director of Communications > OASIS > +1.978.667.5115 x209 -- Charles-H. Schulz, Associé / Associate Ars Aperta.
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