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Subject: Re: [odf-adoption] ODF logo--OASIS feedback


Carol,

I think we have the best of both worlds here. I'd pick up the second one 
and add to it some "flashy" effects...

Best,
Charles.


Carol Geyer a écrit :
> ODF Adoption Committee:
>
> The OASIS webmaster mocked up the attached ODF logo designs independent of
> Erwin's latest concepts and J. David Eisenberg's offer of a student project.
> They are not meant to be final designs by any means--just a first pass at
> adding the OASIS logo and colors to the bird.
>
> After reviewing Erwin's latest suggestions, we still believe the bird will
> resonant more strongly with the wide range of people who are adopting the
> standard. "Liberate Your Documents" is more effective at conveying the message
> of what ODF does than the simple bug icon alone. The bird is a great *campaign*
> logo and is much better suited to rallying support via t-shirts, buttons, etc.
>
> Nevertheless, there will be applications where the entire bird/logo/tagline
> will be too large, e.g., icons, browser tags, etc. Erwin's latest ideas
> (especially
> http://www.oasis-open.org/committees/download.php/26772/ODF_220-05.png) provide
> a nice, simple design that would work better when space is limited and the
> target audience is already onboard and mobilized.
>
> As a way forward, I think we should work to integrate the designs by starting
> with one of the attached bird concepts (in OASIS purple/gold) and:
> - replacing the traditional OASIS bug with the "folded corner" version from
> Erwin's design
> - substituting the "ODF" font with the font from Erwin's design 
>
> I'm not sure if the angle brackets surrounding "ODF" in Erwin's design are
> necessary. If we eliminate those, then I think the full bird/logo/tagline logo
> and the abbreviated icon logo would reflect the same elements and provide us
> with both brand recognition and application flexibility.
>
> Can we reserve time on the next Committee call to discuss this? 
>
> Carol
>
> _________________________________
> Carol Geyer
> Director of Communications
> OASIS
> +1.978.667.5115 x209 


-- 
Charles-H. Schulz,
Associé / Associate
Ars Aperta.



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