2014 Internet of Things US Privacy Index - Infographic:

["Mike Davis" <mike.davis.sd@gmail.com>]

Consumers seem to be getting smarter about privacy…

 

78% feel that the benefits of a smart device do not out-weighed privacy
concerns prevention 

AND

88% of consumers want to be in control of the data collected by their smart
devices

(we also hope they have at least a security monitoring and secure messaging
app on their phones…)

 

It’s time for privacy by design to step out even more!  (where we have a
cyber model to help do that - to widely share, harmonize…)

 

(related note – for those in San Diego – we’re presenting our cyber 4 PbD
effort at the local ISSA meeting on the 23rd… We can send that invite or
those slides to whomever is interested)

 

CIAO

 


<http://www.truste.com/window.php?url=http://download.truste.com/TVarsTf=09I
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http://www.truste.com/window.php?url=http://download.truste.com/TVarsTf=09IS
UMSE-468

 

From: TRUSTe 
Sent: Tuesday, October 7, 2014 7:08 AM
To: mike.davis.sd@gmail.com
Subject: Infographic: The 2014 TRUSTe Internet of Things US Privacy Index


	




New research on Internet of Things and its impact on privacy.


Discover people’s growing privacy concerns, so your company can make them
feel protected. View the 2014 TRUSTe Internet of Things Index. 


Privacy concerns are increasing as people are becoming more aware of how
their everyday devices are collecting their personal information. Findings
reveal that 88% of consumers want to be in control of the data collected by
their smart devices.

People are far more concerned about their personal information being shared
with other companies by devices and other businesses than their online
behavior being tracked to show targeted ads and content.

The consumer report reveals:

*	59% of users are aware that their smart devices can collect their
personal information 
*	87% are concerned about the type of information collected through
their smart device 
*	78% feel that the benefits of a smart device do not out-weighed
privacy concerns prevention 

View the Internet of Things Privacy Index and discover how you can address
privacy concerns.  Download the 2014 TRUSTe Internet of Things US Privacy
Index. <http://mkto-sj010043.com/JL3GL1061Z0fD6P0ye000l0>

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