DNT and how it impacts PMRM

[Laurent M Liscia <laurent.liscia@oasis-open.org>]

Dear colleagues,
I can't agree more with Peter's statement that both Apple's move on 
Iphone tracking; and MS's DNT feature are in response to a very real 
consumer demand for privacy as a right. People (consumers, citizens, 
governments everywhere) are starting to catch on. Of course the Valley 
has selective hearing about this, since that's start-ups make a lot of 
their money. However, in the spirit of Michael's scenarios, I would 
argue that the key to all this is opt-in. Remember the all-powerful 
Focus Group? That was an instance where people got paid to have their 
brains picked, and privacy violated. Privacy is a right; information is 
a commodity with a price. If you opt in, then you should get some sort 
of compensation for it. Many people (and I among them) have been 
contending that a portion of dot.com/social media value will shift to 
consumers, particularly those consumers that decide to be socially 
hyper-active or hyper-informative. They will become or already are 
digital "mavens". Along the same lines, opt-in will not be the default 
behavior, it will be a conscious choice.
My sense is that our role as a standards organization is to facilitate 
that shift, and empower the USERS to monetize, consent, authorize - and 
to help the vendors see the light and build good will.
I would also note, rather self-servingly, that many of the groups that 
make their money today off of violating people's privacy don't care one 
fig about OASIS, or standards generally. Why? Because standards are 
transparent and consensual. So who cares hows they feel ;-)

--
Laurent Liscia, CEO
OASIS: Advancing open standards for the information society
(510) 669-1261

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