From: Kyle Bergquist
Sent: Friday, May 24, 2002 10:32
To: 'dee schur';
Gene.Carozza@baltimore.com; email@example.com; Kyle Bergquist;
firstname.lastname@example.org; email@example.com; Kamionek, Ted; firstname.lastname@example.org;
email@example.com; firstname.lastname@example.org; email@example.com;
Cc: Carol Geyer;
firstname.lastname@example.org; KHerrmann@burtongroup.com; email@example.com
Subject: [saml-dev] RE: SAML
Interoperability Demo marketing information
for taking the lead on the marketing dialog, Dee. I have a couple of
questions/proposals on this topic.
what is the deadline for agreement on marketing issues for this event?
Perhaps Friday June 14 would be appropriate to give everyone a full month to
build anything they don't have already.
reiterate some of the rules that I heard on this week's conference call:
- We are not allowed to bring our
booths as there is not enough space in the hospitality suite. Instead,
each vendor will have a table. What are the dimensions of the space with
which each vendor is working? Table size? Personal space
surrounding the tables? How will the room be set up? Are we allowed
to bring our own easels and signs?
signage is allowed on the walls of the suite. I think the answer is no,
but is there any opportunity to bring large company/product signage that we
typically see at conferences?
have some other questions/proposals:
- In your message, you indicated
that each vendor provide a 1 page flier describing their product. This
may have all been implied, but I propose that
requirements is really one page front and back (rather than front only)
b.) each vendor is free to design
the page as they see fit
c.) each vendor is responsible for
delivering their fliers on Saturday July 13 during setup
the call we proposed that each vendor has their company and product name on a
sign on the top of their monitor. Because we are concerned about
consistency, we need to agree on
b.) format constraints -- I propose
no constraints on the sign formats
c.) production -- I propose that
each vendor is responsible for bringing their own
Is there a way to determine the
size of the monitors? If not, we can assume a 19" and base the size
off of that.
during the call we agreed that collateral would be available at the vendor
tables. Are there any limits to what can be displayed on the
tables? For example, could I bring a 4' sign and lean it against the wall
behind our table? I would think that we want to discourage signs like
that since we want to focus more on SAML and interoperating than individual
vendors and products.
for your time,
> From: dee schur [mailto:firstname.lastname@example.org]
> Sent: Thursday, May 23, 2002
> Cc: Carol Geyer;
> Subject: SAML Interoperability
Demo marketing information
> My name is Dee Schur and I am
the marketing assistant at OASIS. The
> OASIS Director of
Communications is Carol Geyer.
> I would like to bring everyone
up to speed on the SAML
> Demo to be held at the Burton
Catalyst conference in San Francisco on
> 15-17 July, http://www.burtongroup.com/catalyst/catna02/.
> Demo will
> take place in a hospitality
suite on Monday evening, 15 July. Please
> see, http://www.burtongroup.com/catalyst/hospitalityfaq.asp,
> information about the
> A press event will occur
during the day of 15 July prior to the
> hospitality suite (demo). More
details will follow on the press event.
> The following companies are
> Baltimore Technologies*
> Entegrity Solutions*
> RSA Security*
> Sun Microsystems*
> OASIS is cosponsoring this
event which means that we will promote this
> event on the OASIS website, http://www.oasis-open.org/events/,
> XML.org website, http://www.oasis-open.org/events/,
in the OASIS News,
> in two emails to the OASIS and
XML.org membership (9.000
> plus) and in an
> OASIS press release following
> A pre-event press release is
planned for 3 June which was
> developed by:
> Thomas Aitchison
> Socket Public Relations
> Jaculynn Peterson
> Burton Group
> The PR firm (Sockets) will
begin pre-pitching the release on May 28.
> We are (OASIS, BURTON GROUP
and all vendor participants) are in the
> process of compiling a variety
of information before I can
> come back to
> you with specific cost
estimates to support this event.
> Marketing Materials:
> Standard marketing collateral
is allowed in the demo room, as long as
> the opportunity to distribute
collateral is provided equally to all
> participating vendors, and
subject to constraints on
> available table-top
> space in the suite.
> During a conference call, we
discussed the possibility of developing a
> one page flyer per vendor to
describe the individual vendors SAML
> product, which could be
distributed to the press during the
> press event.
> Two easel signs will be
produced by Burton (inside and outside room);
> could you each send your logos
in eps and gif format.
> Please feel free to contact me
with any questions or concerns.
> Dee Schur
> Marketing Support
> XML Cover
> CGM Open