[xtm-wg] XTM Marketing Committee Meeting in Paris

[sgmldk@aol.com]

For any standard to be "successful" in terms of global adoption, two 
components are critical.  First is the technical work.  Through IDEAlliance, 
participation in XTM technical work is free and open to anyone who will 
commit to participate.  The second critical component is the marketing 
effort.  This, in fact, is most critical to those developing technologies 
that support the new standard.  Opening a market for XTM means opening the 
market for new technologies as well.

For XTM, the marketing effort will begin with a meeting in Paris in 
conjunction with XML Europe 2000.  We will outline marketing efforts, 
including participation at upcoming conferences (both GCA and others), 
special XTM events, establishing a logo and image, press releases, press 
events, etc.  IF you are interesting in sponsoring the IDEAlliance marketing 
effort for XTM, please plan to attend a meeting on Wednesday evening, June 14 
from 7:00 pm to 8:00 pm following the exhibiition and reception.  (location 
to be announced)

If you are interested in participating in the marketing efforts for XTM but 
cannot attend the meeting in Paris, please respond to me and I will be sure 
you are included.
A second egroup for the marketing effort will be established following the 
meeting in Paris.

Please pass this along to any other interested parties.

Dianne Kennedy

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