RE: [xtm-wg] call for HELP with MARKETING XTM

["Jean Delahousse" <jean.delahousse@mondeca.com>]

Dear Steve,

We will be happy to participate and help during the XML 2000 making a
presentation, helping in organisation, answering questions.
As we have seen a lot af different kind of prospects those last months we
could have a presensation focus on practical uses of TM in industries such
as finance, média, market place.

See you all in UK soon

jean delahousse
mondeca



> -----Message d'origine-----
> De : Steven R. Newcomb [mailto:srn@coolheads.com]
> Envoyé : lundi 2 octobre 2000 00:21
> À : xtm-wg@egroups.com
> Objet : [xtm-wg] call for HELP with MARKETING XTM
>
>
> Paul Conn of IDEAlliance writes:
>
> > I would like to move forward quickly with the formation of
> > a TopicMaps.org marketing subcommittee.  There's obviously
> > a lot of interest and awareness of Topic Maps in certain
> > circles, but we can be much more efficient and effective
> > in broadening the awareness through a structured marketing
> > campaign.
> >
> > Specifically in the short term, we need to do the
> > following:
> >
> > 1.  Develop and distribute a sponsorship brochure.  Along
> >     with that we need to develop a targeted list of
> >     recipients who we believe should or may be interested in
> >     sponsorship.
> >
> > 2.  Develop a web site.  Every day that we delay this is a
> >     lost opportunity and damaging to the perception of
> >     TopicMaps.org.  We need a site that is current and
> >     compelling where we can refer inquirers.  The name of
> >     the organization itself is a web domain, and yet there's
> >     nothing on that domain.
> >
> > Our people have been toying around with some ideas for the
> > web site.  I'd like to get the marketing subcommittee
> > established so they can review the ideas and come up with an
> > approved design and content.
> >
> > I recommend we put a notice out to the participating members
> > for volunteers.  I think 3 or 4 people should suffice.  What
> > do you think?
>
> Here's what I think:
>
> (1) It's a good idea, and it must be done.
>
> (2) I can't do it.
>
> (3) Michel can't do it.
>
> (4) There has been some concern expressed, by two of the
>     hardest-working and most-technical people in XTM, that
>     IDEAlliance is not being even-handed in its treatment of
>     all of the competing interests that are represented in
>     XTM.  I, for one, see their point, and I see the same
>     evidence they see, but I interpret it differently.  I
>     personally recommend that we stick with IDEAlliance
>     until and unless they do some noticeable damage, or they
>     fail to do what they can to help us (and they are
>     definitely doing what they can -- see below).  I know
>     they're striving harder to avoid the slightest
>     appearance of favoritism, and my confidence in Paul Conn
>     and Dianne Kennedy is undiminished.  Under our Charter,
>     of course, I don't make decisions about the Host
>     Organization or about Marketing.  YOU, the XTM Authoring
>     Group, DO.
>
> (5) The Topicmaps.org domain name still belongs to Michel
>     personally.  Independence for XTM!
>
> (6) I personally happen to operate, by the grace of God and
>     Peter Newcomb, a pretty powerful Web server that isn't
>     doing much work and that is directly connected to a
>     not-noticeably-busy T-1 channel in Dallas, Texas.  We're
>     willing to host the topicmaps.org domain name, gratis
>     and uncredited, and to give appropriate system authority
>     to one or more appropriately skilled and reliable XTM
>     and/or IDEAlliance persons.  There's more than enough
>     disk, memory, processor power, and bandwidth for the
>     foreseeable future of XTM, and, if we ever need more,
>     that will be an extremely happy problem for us to solve.
>     Independence for XTM!  (Come to think of it, GCA's own
>     website was hosted for years on the much weaker
>     predecessor of this same computer.)
>
> Who among us feel moved to take on the task of marketing
> XTM, in concert with IDEAlliance, but not beholden to
> IDEAlliance, and with full responsibility to the whole
> Authoring Group?  Please speak up.
>
> Now, on a related matter:
>
> In her role as Chair of XML 2000, where XTM will be
> announcing its 1.0 release at the beginning of December,
> Dianne Kennedy has arranged for a whole day of XTM-related
> stuff to occur.  Whether or not you're involved in the
> Marketing aspect, your help will be needed to make this day
> a success.  I think we'll need a panel of experts to answer
> questions about XTM.  We'll need people to chair the event,
> and these same people will have to organize and cajole
> others (including YOU) into making credible, interesting,
> and compelling presentations.  If this isn't Marketing's
> responsibility, I don't know what is.  It's important to get
> this program set very quickly, so that GCA can promote the
> affair meaningfully.  Any takers?  Please speak up.
>
> -Steve
>
> --
> Steven R. Newcomb, Consultant
> srn@coolheads.com
>
> voice: +1 972 359 8160
> fax:   +1 972 359 0270
>
> 405 Flagler Court
> Allen, Texas 75013-2821 USA
>
>
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