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Subject: IBM Stakeholder in CEOA


CEO America, Inc.
Symbol: OTC: CEOA.PK Day Range: 3.92 - 3.97
Current Price: 3.92 52wk Range: 2.00 - 6.00
Change: 0.22 Volume: 2,079

CEO America Begins New Sales and Marketing Effort to Hit Revenue Targets
Thursday September 1, 8:45 am ET
Expanding Sales Efforts in Western States

LAS VEGAS, NV--(MARKET WIRE)--Sep 1, 2005 -- CEO America Inc. (Other OTC: CEOA.PK - News ) over the past few months has released several key announcements that include management and advisory board additions, alliances with payment industry leaders, sales agreements with retailers and organizations that will provide substantial revenues to the company over the next 3 years.

With these recent announcements regarding IBM, Scrip Advantage, Hypercom, Downtown LA Mercedes and the Educational Foundation of Santa Monica-Malibu, management believes it is now positioned to move to its next phase of increasing sales and marketing efforts throughout the Western United States.

David Vaters, Chairman of CEO America , stated, "We are pleased with the progress of the company's early revenues. The company's goal was to establish a foundation whereby we could be positioned for exponential growth over the next 12-18 months." He also added, "We have now started to expand our sales and marketing efforts and have established relationships that would potentially enable us to meet or exceed our current 1st and 2nd year revenue projections of $10 million and $41 million respectively."

CEO America, Inc., (Other OTC: CEOA.PK - News ) CEO America, Inc. owns the exclusive U.S. license of the CREDITZ™ Digital Currency System. A ubiquitous digital currency and rewards program that offers a unique value proposition generating real cash benefits to each of it's market constituencies, including consumers, venders, merchants, manufacturers, credit card issuers, etc. The CREDITZ Digital Currency has been tested in Canada and is being deployed in the U.S. in 2005.

Total investment to date includes $12.5 million (USD) invested into the development of the CREDITZ Digital Currency System by the licensor, and $8.5 million (USD) of hardware infrastructure and transaction processing capability at IBM's elite Boulder, Colorado facility.

CREDITZ and CEOA have established premier strategic relationships with IBM, Merrill Lynch, First Data/Cardservice, and Scrip Advantage.

IBM has provided $8.5 million (USD) of hardware under a co-managed service contract and will reach $30 million (USD) at full deployment for the U.S. and Canada . First Data/Cardservice intends to provide further support through their recognition of the CREDITZ IIN number at all of their 3 million merchants and through their network. Code is written and installed on LinkPoint and other merchant terminals.

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David Vaters, Chairman and President
Inventor and Founder of CREDITZ™ Digital Currency.

Entrepreneur of Canadian retail store chain, and licensee of various major league products to retailers such as Wal-Mart and Footlocker.

Charles J. Weber, CEO
Formerly CEO of Lucasfilm Ltd. and CanWest

International. For 25 years, he has been a successful key executive in the entertainment and communications industries and has extensive corporate and real estate experience with Embassy Communications, Sonnenblick-Goldman Corporation of California , General Motors Overseas Operations and Celanese Corp. in New York .

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  • IBM - Hosting, Equipment, Reseller, Database and Data Mining Systems.
  • First Data/Cardservice International - The largest transaction processor worldwide with 70% market share and access to 3 million POS terminals.
  • LinkPoint and Other Merchant Terminals - POS manufacturers have committed to encode the CREDITZ IIN to new units, downloadable to Legacy terminals. LinkPoint has encoded its terminals. (New Agreement announced 11/29/2004 with Hypercom)
  • Merrill Lynch - ACH transactions and Cash Management, Deposit Management.
  • Scrip Advantage, Inc. - Largest reseller of gift and rewards program for churches and schools. Venturing with First Data, CEOA, and Scrip to use CREDITZ for Scrip's 7,500 nonprofit organizations.

Consumers
Value to the Consumer is provided in the form of convenience, and the ability to accumulate and aggregate CREDITZ digital currency rewards from multiple merchants. CREDITZ will allow consumers to aggregate and monetize all loyalty and rewards programs and permits pooling of CREDITZ to benefit groups and families of related users. In fact, CREDITZ has already executed agreements with certain operators of rebate and rewards programs to effect transactions using the CREDITZ Card, and is continuing to expand its base of operators almost daily.

Merchants & Manufacturers
For merchants and Manufacturers CREDITZ increases the effectiveness of marketing programs. CREDITZ allows individualized advertising and promotions, and data accumulation - making it possible for merchants and manufacturers to target consumers based on individual preferences, and to evaluate advertising and promotional ROI on an individual basis. CREDITZ also boasts a global product registry to standardize SKU's across multiple platforms from manufacturer to retailer. CREDITZ dramatically improves the effectiveness of rebate and reward programs. By replacing mail-in rebates with CREDITZ , the customer receives immediate credit for purchases, resulting in higher brand awareness, consumer acceptance, participation, and satisfaction.

Venders
CREDITZ can reduce the processing costs of micro-payment purchases under $20 and sub-micro payments under $1 by up to 94% (up to $0.34) per transaction on such items as fast food, online purchases, snacks, etc. For example, a single fast food location accepting 1000 debit transactions per day, the savings in transaction costs could exceed $65, 000 per year. For a fast food chain with volume of 10,000 debit transactions per day, savings would exceed $650,000 annually.

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