OASIS MEMBER NEWS: Arbortext Introduces "The E-Content Power Hour" Web Seminar Series

["Laura Walker" <laura.walker@oasis-open.org>]

-----Original Message-----
From: Beth Ambaruch [mailto:bea@arbortext.com]
Sent: Friday, June 16, 2000 8:23 PM
To: laurawalker@earthlink.net; carol.geyer@oasis-open.org;
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Cc: bea@arbortext.com


Contact: 	Kevin Astle					PG Bartlett
	  	Text 100					Arbortext, Inc.
	  	+1 617.399.4902				+1 734.327.6819
	 	kevina@text100.com			pgb@arbortext.com

Arbortext Introduces “The E-Content Power Hour” Web Seminar Series

 “How to Build Better Customer Relationships with Dynamic Content” kicks off
four-part seminar series

ANN ARBOR, Mich., June 21, 2000 -- Arbortext, Inc., a leading provider of
Extensible Markup Language (XML) –based e-content software for e-publishing,
e-commerce, and B2B
e-marketplaces, today announced it will host a series of Web-based seminars
to demonstrate how organizations can create an easily-managed, content-rich
XML Web site to attract and retain customers.

These Web Seminars, called “The E-Content Power Hour”, will address how
organizations can leverage Arbortext’s Epic e-content software to create a
Web site that contains more information, is easier to navigate, simpler to
search, and personalized for the way organizations and their customers do
business.

Leading the discussion will be Chris Wolf, vice president of e-analytical
product development of West Group.  Mr. Wolf will talk how the world’s
leading legal publisher is offering personalized content for each of its
customers by using a visionary application of XML technology.  Paul Grosso,
vice president, research of Arbortext; and PG Bartlett, vice president,
marketing of Arbortext, will discuss how building better customer
relationships with dynamic content can expand to include e-business
applications.

 “Building better customer relationships is all about providing the customer
with the information that is specific only for their individual needs, said
Chris Wolff, vice president of e-analytical product development of West
Group.  “That’s the dynamic part – the information can change for that
customer each time they return to our Web site, it’s up to us to keep that
information fresh, accurate, and up-to-date.”

“There’s a lot of noise out there today on the potential of powerful,
dynamic, personalized Web sites,“ said PG Bartlett, vice president,
marketing of Arbortext.  “The purpose of these seminars is to provide
organizations with the opportunity to listen to well-respected speakers in
different industries explain how their organizations have been able to
leverage the power of XML, and how XML powers e-content.  Our goal is
provide attendees of these seminars with additional insight as to how they
can develop e-business applications using XML.”

Dates and Registration
The first of four, sixty-minute “The E-Content Power Hour” Web seminar
series is scheduled for Wednesday, June 28, at 10:00 a.m. and 1:00 p.m. EDT
(U.S.).  Additional Web seminars are scheduled for August 9, August 30, and
October 4.

To take part in these Web seminars, participants need an Internet connection
and a Java-enabled browser.

To register for the Web seminar, “How to Build Better Customer Relationships
with Dynamic Content”, visit http://www.e-powerhour.com or call +1
800.862.0473.  Once registered, you will receive an e-mail confirmation with
the toll-free phone number required for the audio portion of the program.
Just prior to the beginning of the seminar, simply call the toll-free
number, then log on to http://www.e-powerhour.com.


About Arbortext

Renowned as one of the original creators of XML, Arbortext is the leading
global provider of XML software for content critical to e-business. Shipping
since 1991, Arbortext’s standards-based software enables enterprises to
provide more personalized, dynamic and easily searchable content for
e-publishing, e-commerce and B2B e-marketplaces. Arbortext’s software is
currently deployed at over 300 of the Global 2000 companies, including AT&T,
Audi, Boeing, British Aerospace, Caterpillar, DaimlerChrysler, Ericsson
Telecom, Ford, GM, IBM, Lucent, Nokia, Qantas, Ricoh, Sun Microsystems,
International Thomson Publishing, United Airlines, Volkswagen, Volvo and
West Group. Arbortext is a founding member and active participant in the XML
Activity of the World Wide Web Consortium (W3C). Headquartered in Ann Arbor,
Michigan, USA, Arbortext has offices around the world.

For more information please visit http://www.arbortext.com/.

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