Spark Online Selects ObjectSpace's OpenBusiness

[Mark Piller <MPiller@objectspace.com>]

> FOR IMMEDIATE RELEASE
> 
> Contact:					
> Kim Tompkins					            
> Director of Public Relations and Investor Relations	
> ObjectSpace, Inc.					
> Phone: (972) 726-4229					
> ktompkins@objectspace.com			
> 
> 	
> Spark Online Selects ObjectSpace's OpenBusiness as
> Key Component of New E-Marketplace Solution for Online Advertising
> 
> ObjectSpace's open platform solutions will allow Spark Online 
> customers to save time, money in online media buying
> 
> 
> DALLAS, August 21, 2000 - ObjectSpace, a leading provider of
> business-to-business infrastructure software products and services for the
> networked economy, announced today that its OpenBusiness(tm) technology
> will help ensure peak performance of Spark Online's MediaMpact, a
> groundbreaking enterprise application that automates the previously
> cumbersome tasks of buying and selling of online advertising.
> 	"We're pleased that our leadership in business-to-business
> infrastructure software attracted such a forward-thinking company.  Spark
> Online will use OpenBusiness to facilitate communications between buyers
> and sellers of advertising opportunities over the Web," said David Norris,
> CEO of ObjectSpace.  "There is a huge untapped opportunity of unconnected
> companies that have the potential to leverage each other's assets. Our
> software and consulting services help these companies communicate over and
> leverage the Internet."
> Spark Online is a San Francisco-based company building a fully automated
> e-marketplace for the online advertising industry that solves the process
> of opportunity matching. ObjectSpace's OpenBusiness open architecture
> accelerates the transformation of information systems into Web services
> such as Spark Online's Internet Messaging System (IMS), a secure worldwide
> network that enables encrypted data exchange between buyers and sellers.
> MediaMpact's start-to-finish solution facilitates the negotiation process
> and enables the real-time exchange of critical
> 
> (more)information, including Request for Proposal (RFP) data, proposals,
> insertion orders, ad creative and acceptance, consolidated post-campaign
> reporting data and e-tailer transaction tracking data.
> 	"We chose ObjectSpace because of its tremendous scalability and
> ability to integrate with Enterprise Resource Planning (ERP)
> applications," said Kwan Leung, Spark Online's vice president of
> engineering. ObjectSpace's OpenBusiness solution is a comprehensive set of
> integrated products and professional services that enables companies to
> realize the benefits of business-to-business integration. OpenBusiness
> allows industry leaders like Spark Online to rapidly design and implement
> integration solutions without making alterations to existing software
> applications. 
>  
> About Spark Online
> Founded in 1997, Spark Online is a privately held company headquartered in
> San Francisco, California. Spark Online's revolutionary B2B e-marketplace
> platform streamlines buy- and sell-side processes among businesses,
> dramatically improving transactional efficiency and reducing costs.
> MediaMpact, the latest product from Spark Online, is an e-marketplace
> supported by enterprise-class business applications. MediaMpact automates
> and streamlines the online advertising workflow.
> 
> Visit www.spark.com or call 415.344.6714 for more information on Spark
> Online.
> 
> About ObjectSpace
> ObjectSpace unleashes the power of untapped B2B opportunities through
> innovation of web services. Since 1992, ObjectSpace has been a leader in
> the industry with distributed computing products and services that improve
> business. Today, ObjectSpace's software and expertise provide the
> competitive edge for new solutions in the networked economy, through its
> open platform solution, OpenBusinessTM. OpenBusiness helps companies
> create and manage online relationships, form virtual businesses, discover
> new distribution channels and create deeper partnerships with web-based
> applications that makes it easy for businesses to transform their
> applications into Internet web services. By enabling web services,
> ObjectSpace customers can 
> create innovative business models that generate new revenues and improve
> efficiencies. The company has its headquarters in Dallas, Texas.  
> 
> For more information on ObjectSpace solutions, call (972) 726-4100 or
> visit online at www.objectspace.com.
> ###
> 
> ObjectSpace and OpenBusiness are trademarks of ObjectSpace, Inc. All other
> trademarks and registered trademarks are the property of their respective
> owners.
> 
> Except for historical information, all of the expectations, plans,
> prospects and assumptions contained in this press release constitute
> forward-looking statements for purposes of the safe harbor provisions
> under The Private Securities Litigation Reform Act of 1995. Our actual
> results may differ materially from those indicated by these
> forward-looking statements as a result of various important factors,
> including those discussed in the Risk Factors section of ObjectSpace's
> recent Registration Statement on Form S-1, which is on file with the
> Securities and Exchange Commission.
>