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Subject: RE: [ubl-msc] Re: UBL logo
I guess a lot of people, like me, didn't react immediately because they don't consider themselves authorities on logos. For what it's worth, I much prefer the newer logo (with the globe). The "bumper sticker decal" is a cool idea, but perhaps a bit too simple. Matt > -----Original Message----- > From: Jon Bosak [mailto:Jon.Bosak@sun.com] > Sent: Monday, February 25, 2002 3:07 AM > To: ubl-msc@lists.oasis-open.org > Subject: [ubl-msc] Re: UBL logo > > So far I've gotten three responses to my idea for a UBL logo, all > of them private. Perhaps people are afraid of hurting my > feelings. They shouldn't be. > > Response number one: > > > Too Ford like! > > Well, ellipses are a fairly common design element... But maybe > I should try circles. > > Response number two: > > > looks like a european country identification decal. > > In other words, it looks like a sign of authority. That's what > I think we want. > > Response number three: > > > Do it in a basic color, like blue. > > Good idea! So good, in fact, that I had to rethink this. > > Color would be a critical factor in the visual effect of such a > simple symbol as I proposed. But color doesn't work across media. > Imagine the UBL logo on a draft specification (which is probably > where we'll care about it most). As soon as someone prints it > out, the color is gone. This does not mean that a simple design > is out, but it does mean that it won't have the help of color in > getting across the whole set of associations. > > I went back and looked at the logos of the international standards > bodies with which we want to be associated (especially ISO and the > UN) and was inspired to try a different approach in an attempt to > design something that would look good when used in conjunction > with them. The result is appended below. Please unzip this into > a directory, point a web browser at the file index.htm, and tell > me what you think. You can also access this at > > http://oasis-open.org/committees/ubl/msc/200202/logo/ver020/ > > Bear in mind that if we're going to use a logo at all, we should > start with the draft specifications that we intend to make public > in a couple of weeks. > > Please be candid in your comments and please make your comments to > the list so that I don't have to play go-between in facilitating > this discussion while I'm traveling this week. If people have > alternatives in mind, it would be good to see examples. > > Jon
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