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Subject: SoftQuad Promotes XML Education Through Exclusive Sponsorship of SD2000 XML Boot Camp
News Release SoftQuad Promotes XML Education Through Exclusive Sponsorship of SD 2000 XML Boot Camp XML Boot Camp to provide hands-on XML training featuring award-winning XMetaL content authoring solution TORONTO, ON – August 8, 2000 – SoftQuad Software, Ltd. (OTC BB: SXML), an internationally recognized developer of XML-enabling technologies and commerce solutions for e-business, today announced exclusive sponsorship of six XML Boot Camp training sessions in cities across the United States. XML Boot Camp, produced by the Software Development Media Group of CMP Media Inc., will teach basic XML skills to application developers, web developers, web designers and Java programmers. These comprehensive programs take participants into the trenches of developing real-world enterprise applications during five days of intensive, hands-on training. “CMP is proud to partner with SoftQuad, a leader in XML development technologies,” says Mike Gottlieb, director of the SD Show Group. “Our students’ ability to produce quality applications will be greatly enhanced by SoftQuad’s sponsorship of the Boot Camp series.” “XML is the international language of e-business,” says Roberto Drassinower, president and CEO, SoftQuad Software, Ltd. “As co-inventors of XML, SoftQuad ’s mandate includes leveraging our XML expertise and resources into the community. XML Boot Camp is a perfect way for SoftQuad to continue developing the XML standard – through education.” XML Boot Camp will visit six major US cities, including Boston, Chicago, Washington, Austin, Santa Clara and Bellevue commencing August 21, 2000 and concluding on October 20, 2000. Interested parties can register for XML Boot Camp at www.sdexpo.com/bootcamp. About XMetaL® SoftQuad XMetaL 2.0, the premier enabler for XML-based content applications, provides the power and flexibility required to create and work with XML content in a real-world production environment. Combining state-of-the-art XML editing features and the ideal front-end to e-commerce, e-publishing and knowledge management applications, XMetaL 2.0 makes it easy for an entire organization’s user-base to create content. About Software Development Media Group. XML Boot Camp is brought to you by the Software Development Media Group of CMP Media. For the past 13 years, the SD Group has been responsible for the industry renowned Software Development Conference and Expo, providing vendor-neutral, independent education in one of the most respected training grounds in the development industry. CMP is a world leader in high-technology media, publishing many of the best read newspapers and magazines serving today’s technology audiences including Informationweek, Dr Dobbs Journal. Software Development and MSDN Magazine. CMP is also a leader in producing B2B conferences and trade shows including PC EXPO, e-Business Expo, Web 2000 Conference and UML World. About XML Solutions XML Solutions (xmls.com) is the leading provider to Global 2000 companies of XML based B2B e-commerce solutions, providing software and professional services for end-to-end (E2E) electronic commerce. XML Solutions is staffed with professional services team comprised of world experts in XML, EDI, metadata and legacy system integration. About SoftQuad Software, Ltd. SoftQuad Software, Ltd. (OTC BB: SXML) is an internationally recognized developer of XML-enabling technologies and commerce solutions for e-business. A founding member of the World Wide Web Consortium (W3C), the Organization for the Advancement of Structured Information Standards (OASIS) and XML.org., SoftQuad is also a member of the Open Applications Group, Inc. (OAGI) and the Wireless Application Protocol (WAP) Forum. SoftQuad has been instrumental in shaping and developing both the standards and technologies that are changing the way companies exchange information and do business over the Web. Headquartered in Toronto, Canada, with European operations based in London, SoftQuad was first to market, XMetaL, an advanced, yet easy-to-use XML content creation solution. It has already become the premier enabling technology for XML-based content applications in electronic publishing, e-commerce and knowledge management. SoftQuad is targeting the growing business-to-business (B2B) marketplace with MarketAgility, a supply-side content solution that allows companies to effectively join and compete in B2B e-markets. For more information, visit SoftQuad's website at http://www.softquad.com - 30 - Caution Concerning Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipates", "estimates", "expects", “will”, “should”, "projects", "intends", "plans", "believes" and words and terms of similar substance used in connection with any discussion of future operating or financial performance identify such forward-looking statements. Those forward-looking statements are management's present expectations of future events. As with any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances. SoftQuad is an early-stage growth company that operates in a highly competitive and rapidly changing environment, and its business results are dependent on numerous factors, including demand for its products and services, its ability to manage costs and generate revenues, technological developments, protection of its intellectual property rights, its ability to attract and retain key personnel, the resolution of issues concerning commercial activities via the Internet, including security, reliability, cost, ease of use and access, government regulation, risks related to international sales and potential foreign currency exchange fluctuations, economic, political and social conditions in the countries in which it operates, its ability to successfully obtain inclusion of its common stock on the Nasdaq National Market and other risks detailed from time to time in periodic reports filed by SoftQuad with the U.S. Securities and Exchange Commission and other regulatory authorities. SoftQuad’s actual results could differ materially from management's expectations because of such factors. For further information on SoftQuad Software, contact: David Terry ITPR (for SoftQuad Software) (416) 860-3899 ext. 3607 david@itpr.com SoftQuad and XMetaL are registered trademarks of SoftQuad Software, Ltd. MarketAgility is a trademark of SoftQuad Software, Ltd. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners. Heather Grant Account Executive ITPR 214 King Street West, Suite 216 Toronto, ON M5H 3S6 Tel: (416)860-3899 ext. 3609 Fax: (416)941-1090 Email: Heather@itpr.com
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