Continental Airlines Takes Off With SoftQuad's XMetaL

[Heather Grant <heather@itpr.com>]

News Release

Continental Airlines Takes Off With SoftQuad’s XMetaL
XML content creation with XMetaL improves the efficiency of Continental’s
Technical Publications department

TORONTO, ON – September 14, 2000 – SoftQuad Software, Ltd. (OTC BB: SXML),
an internationally recognized developer of XML-enabling technologies, today
announced that Continental Airlines (NYSE: CAL and CAL.A) has been able to
quickly adopt XML in its technical publications department with the help of
XMetaL, SoftQuad’s award winning XML content creation solution.

Continental is using XMetaL integrated with Documentum’s (NASDAQ: DCTM) 4i
content management platform to edit and manage the content and lifecycle of
their aircraft maintenance manuals, internal maintenance procedures,
illustrated parts catalogues, and maintenance training documents. XML is an
ideal document format for the airline industry because it allows companies
to manage and digitally deliver the thousands of pages of mission critical
technical documentation and maintenance manuals that must regularly be
produced and revised.

Continental’s quick transition to XML has dramatically shown that XMetaL can
be easily customized and integrated into a content management system to
allow people with no prior experience in either XML or structured content to
quickly create valid XML content.

“One of the barriers to the wide-scale adoption of XML has been the
difficulty engineers and technical writers have had working with the
 format,” said Roberto Drassinower, president and CEO of SoftQuad Software,
Ltd.  “As a result, teams of document specialists have been required to
convert information created in another format into XML.  XMetaL solves this
problem by allowing average users, with minimal training, to create and work
with XML content in a real-world production environment.”

“When we were choosing an XML content creation solution, we were really
impressed with XMetaL’s authoring environment,” said Patrick Tourais,
manager of systems and training, Continental Airlines. “After about a week
or so of using the product, our technical writers were up to speed.  Even
casual computer users are coming along nicely.”


With the adoption of XML and XMetaL, Continental immediately improved the
efficiency of their Technical Publications department. “Because our
technical writers are working directly in XML, they can now concentrate on
the technical content rather than worrying about how it should be
 formatted,” Tourais concluded. “We can use our text in more than one place,
cutting the time to delivery and ensuring the consistency of the information
we produce.”

Building an Effective XML Content System using XMetaL on the Documentum 4i
Platform

To provide Continental’s engineers and technical writers with a productive
XML content creation environment, XMetaL was customized by Creative Concepts
Corporation (CCC), a leader in the design and integration of web based
content management systems.

“From a system integration standpoint, XMetaL is very powerful and easy to
program,” said Paul Vanderveen, senior consultant, CCC.  “We used XMetaL's
rich API and easy-to-customize tag insertion methods to produce valid XML
while keeping the individual authors’ workload to a minimum.  And we
effectively integrated XMetaL with Documentum 4i to make it easy for users
to retrieve documents and other content for editing, and save them back to
the content repository.”

With the release of XMetaL 2.0, CCC plans to enhance Continental’s content
management system even further. “We just received the latest release of
XMetaL and we’re very excited to begin using it,” said Vanderveen.  “XMetaL
allows us to do things that just aren’t possible with any other solution.”

“We are very pleased to be partnering with SoftQuad,” said Whitney Tidmarsh,
Documentum vice president of product marketing.  “The integration of
Documentum 4i’s XML capabilities with SoftQuad’s XMetaL content creation
provides Global 2000 companies with a true end-to-end XML content system.
With the emergence of XML as a standard for doing any form of business
online, having such a system is critical to competitive advantage.”

About Creative Concepts Corporation

Creative Concepts Corporation (CCC) is a Systems Integrator for e-business
solutions.  CCC specializes in developing systems to produce document
management and web-based distribution systems for the airline industry.  CCC
airline documentation systems handle XML and SGML documents that range from
individual aircraft modification documents to huge ATA-2100/2200 compliant
manuals.  CCC's FlightLine product integrates the Engineering, Technical
Publications, and Work Card production aspects of an airline's maintenance
operation.  For more information see the CCC website at
www.creativecorp.com.


About Documentum

Documentum Inc. (Nasdaq: DCTM) develops, markets and supports internet-scale
content management solutions that accelerate organizations’ online presence.
These solutions enable customers to create, deliver, and personalize content
of all formats, from internal and external contributors, for business
processes that extend across and beyond the enterprise, to all delivery
channels.
Documentum customers apply trusted content within and between their
organizations for online commerce and personalized promotions, 24x7 customer
and partner self-service, online exchanges, electronic procurement,
collaborative planning and innovation and related e-business applications.
The company, with 21 offices worldwide, also offers a full range of global
consulting services and programs, including worldwide technical support and
education services through its Professional Services organization.
Headquartered in Pleasanton, Calif., Documentum has licensed its products to
more than 900 Global 2000 and Internet customers in a broad range of
industries. For information, visit www.documentum.com.

About SoftQuad Software, Ltd.

SoftQuad Software, Ltd. (OTC BB: SXML) is an internationally recognized
developer of XML-enabling technologies and commerce solutions for
e-business.  A founding member of the World Wide Web Consortium (W3C), the
Organization for the Advancement of Structured Information Standards (OASIS)
and XML.org., SoftQuad is also a member of the Open Applications Group, Inc.
(OAGI) and the Wireless Application Protocol (WAP) Forum.  SoftQuad has been
instrumental in shaping and developing both the standards and technologies
that are changing the way companies exchange information and do business
over the Web.

Headquartered in Toronto, Canada, with European operations based in London,
SoftQuad was first to market with XMetaL, an advanced, yet easy-to-use XML
content creation solution.  It has already become the premier enabling
technology for XML-based content applications in electronic publishing,
e-commerce and knowledge management.  SoftQuad is targeting the growing
business-to-business (B2B) marketplace with MarketAgility, a supply-side
content solution that allows companies to effectively join and compete in
B2B e-markets, which it plans to release in Q4.

For more information, visit SoftQuad's website at http://www.softquad.com

- 30 -


Caution Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. Words such as
"anticipates", "estimates", "expects", “will”, “should”, "projects",
"intends", "plans", "believes" and words and terms of similar substance used
in connection with any discussion of future operating or financial
performance identify such forward-looking statements.  Those forward-looking
statements are management's present expectations of future events.  As with
any projection or forecast, they are inherently susceptible to uncertainty
and changes in circumstances.  SoftQuad is an early-stage growth company
that operates in a highly competitive and rapidly changing environment, and
its business results are dependent on numerous factors, including demand for
its products and services, its ability to manage costs and generate
revenues, technological developments, protection of its intellectual
property rights, its ability to attract and retain key personnel, the
resolution of issues concerning commercial activities via the Internet,
including security, reliability, cost, ease of use and access, government
regulation, risks related to international sales and potential foreign
currency exchange fluctuations, economic, political and social conditions in
the countries in which it operates, its ability to successfully obtain
inclusion of its common stock on the Nasdaq National Market and other risks
detailed from time to time in periodic reports filed by SoftQuad with the
U.S. Securities and Exchange Commission and other regulatory authorities.
SoftQuad’s actual results could differ materially from management's
expectations because of such factors.

For further information on SoftQuad, please contact:

David Terry
ITPR (for SoftQuad Software)
(416) 860-3899 ext. 3607
david@itpr.com

SoftQuad and XMetaL are registered trademarks of SoftQuad Software, Ltd.
MarketAgility is a trademark of SoftQuad Software, Ltd.  All other products
or company names mentioned are used for identification purposes only, and
may be trademarks of their respective owners.



Heather Grant
Account Executive
ITPR
214 King Street West, Suite 216
Toronto, ON  M5H 3S6
Tel: (416) 642-6353
Fax: (416)642-6361
Email: Heather@itpr.com