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Subject: Bowstreet's Business Web Factory wins Crossroads 2001 A-List Awar d
Bowstreet's Business Web Factory platform wins Crossroads 2001 A-List Award Independent research firm recognizes Bowstreet's Business Web Factory among best, field- proven technologies for today's business challenges LYNNFIELD, MA, January 30, 2001 -- Bowstreet (www.bowstreet.com) today announced that its Business Web Factory platform was recognized by the independent research firm Open Systems Advisors, Inc. (OSA) as one of the top, field-proven technologies for today's business challenges (www.crossroads-osa.com). The Bowstreet(TM) Business Web Factory is a software infrastructure platform used to create and manage a new class of dynamic, web-native applications composed of plug-and-play web services. Using the Business Web Factory, companies can connect on-the-fly with their partners and customers to achieve extended business reach and adapt to change in minutes instead of months. In a related announcement yesterday, Bowstreet introduced a series of enhancements to version 3.0 of the Business Web Factory (see related press release, dated 1/29/01). According to Nina G. Lytton, president of OSA, "The Bowstreet Business Web Factory enables IT to substitute smarts for sweat when developing and maintaining multiple, affiliate-specific permutations of a web service. With Bowstreet, businesses see themselves on a path to profitability because they can bring new revenue-generating channels onstream far more quickly and with lower-skilled staff. Established businesses also credit Bowstreet with delivering the freedom to make business decisions about online channels and partners without a costly, lengthy IT build-out for each new relationship." OSA selected the Bowstreet Business Web Factory to receive a Crossroads 2001 A-List Award following extensive research. In-depth, confidential interviews with experienced customers were the cornerstone of the judgment process. OSA has also published a Crossroads 2001 A-List Awards Brief, available at www.crossroads-osa.com, that clearly outlines the business benefits of each company's winning solution, concisely summarizes the technology differentiators, and validates solutions based on detailed reviews of the vendors' products or services and strategies. OSA stated in the Bowstreet Award Brief that, "The Bowstreet Business Web Factory has won an early following among both enterprise and net economy customers. Bowstreet enables businesses to completely change the economics of selling through a web-based business network. Their Business Web Factory platform helps business automatically aggregate and present products and services differently for each of their own-brand, co-brand, and private-label channels." "It is extremely gratifying to have an influential, independent research firm like OSA publicly validate Bowstreet's Business Web Factory platform as a top technology solution ideally suited for today's e-business challenges," said Bob Crowley, Bowstreet's president and CEO. "Bowstreet's Business Web Factory is a convergence platform that future-proofs companies' existing investments, allowing business people to unify disparate web-related initiatives while delivering significant, measurable total cost of ownership savings." Eighth Annual Crossroads Conference Winners of the Crossroads 2001 A-List Awards and their customers will be recognized at the Crossroads Conference to be held March 18-21, 2001 at the Wigwam Resort in Phoenix, AZ. Additional information, including excerpts from the Crossroads 2001 A-List Awards Briefs, can be found at www.crossroads-osa.com, or by contacting Meleena Erikson at 617-859-0859 or merikson@crossroads-osa.com. About Open Systems Advisors, Inc. and the Crossroads Research Program Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, confers the Crossroads A-List Awards and produces the Crossroads Conferences. For additional information, contact the company at: Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116, Tel: 617-859-0859; www.crossroads-osa.com. About Bowstreet Bowstreet is one of the first companies focused exclusively on creating the software breakthroughs required to support business webs - the emerging model for companies in the digital economy. Bowstreet provides one of the industry's first business web platforms - the software infrastructure for the creation, integration and management of a new class of dynamic applications composed of plug-and-play web services. Unlike hard-wired solutions, Bowstreet's Business Web Factory platform was designed from the ground up to be totally vendor-neutral, employing highly innovative, parametric change-automation technology. With Bowstreet's Business Web Factory, technologists can design massively customizable business web applications that empower business people to expand their business web relationships instantly. For more information, visit www.bowstreet.com or call 781-586-7100. # # # Bowstreet is a trademark of Bowstreet, Inc. All other company names and product names may be trademarks or registered trademarks of their respective companies or owners. Crossroads is a registered trademark, and Crossroads A-List, Crossroads Decisions and Bizno-tech are trademarks of Open Systems Advisors, Inc. Contact: Ann Kelly Bowstreet 603-559-1557 akelly@bowstreet.com Tim Munroe Beaupre & Co. Public Relations Inc. 603-559-5820 tmunroe@beaupre.com
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