Re: [chairs] New OASIS logo campaign?

[Matthew MacKenzie <mattm@adobe.com>]

I think our average box already has a few "? inside" logos.  I don't 
think we'd want to be putting too many more on there.

The OASIS Member logo could be used in documentation today.  The only 
improvement I could imagine would be specific logos for each standard.

-Matt

David Webber (XML) wrote:

>Since the BOD have created a new set of IPR policies I was
>wondering if a logo awareness effort - like the "Intel Inside"
>idea could work here?
>
>Customers can then buy product that has the "OASIS Inside" logo
>on the packaging or on-screen materials that is guaranteeing them
>better aspects about that solution.
>
>I'm just wondering here what theme works best and what consumer
>message connects to want to make people buy product with IPR-policy
>associated with it - rather than non-IPR-policy products?
>
>Gartner said this: Gartner research director, Ray Valdes,
>applauded the flexibility of the OASIS IPR Policy, noting,
>"The diversity of information technology systems built today
>is increasing significantly. This is not only with regard to their
>scope, complexity, and interoperability, but also in the way
>these systems are built, and in the types of organizations that
>build them.  These changes require standards organizations
>to articulate a broader set of approaches to intellectual
>property issues than has been the case in the past."
>
>I'm not sure what this says though; is there something good or better here,
>or
>just more complicated?!  We have to be careful what message is being sent
>obviously.  One thing mentioned is interoperability.  Are we giving better
>interoperability here, or just more IPR options, or protection from
>IPR options?  Or is there some future proofing we are giving here - that
>ensures better retention cycles for solutions?
>
>I'm brainstorming here a bit - I thought this was going to be easy to
>figure - like "OASIS IPR Inside", but now I see that might be problematic.
>
>How about "OASIS IPR-safe Inside" - that might be better?
>
>That's a bit problematic though too - the US Government is issuing IPR
>and we are making people safe from it?  How does that work?
>
>Maybe we have to avoid all mention of IPR altogether - because
>vendors are actually the ones applying for the IPR in the first place that
>is then what we're are trying to safeguard people from - so that's a
>bit of a mixed message too?
>
>Perhaps then the simple "OASIS Specifications Inside" and ignoring all
>mention of IPR altogether is the safest path?
>
>I guess once we have figured out a message then we can engage the
>graphics artists to create an eye-catching image.  I was thinking of
>something like a silhouette terrorist with a red circle and crossed out
>hatching at first - but given that its probably best to avoid any reference
>to IPR maybe a simple scroll type image with wings is appropriate?
>
>Well this was my idea for the day - maybe its not very feasible afterall.
>
>Not sure if anyone else has better inspiration?
>
>I'll try a cup of "Fair Trade" coffee here to see if that works better!
>
>DW
>
>
>  
>


-- 
------------------------------------------------------------------------
*C. Matthew MacKenzie*
Sr. Architect, Intelligent Documents BU
+1 613 940.3631
mattm@adobe.com
http://www.adobe.com/enterprise/
personal blog: http://blog.tekni.ca/