Re: [emergency] Fwd: Public Alerts Solutions

[Art Botterell <acb@incident.com>]

Yes, TRAK is well established in the law-enforcement market, 
especially for missing-children applications.  Their earlier 
implementations were based on color fax machines, but I believe 
they're moving to a fully digital model.  Like many other providers 
of alerting and emergency information technologies, they've broadened 
their market target significantly since 9/11.

I'm not clear on how Mr. Bower got ahold of Mr. Woo's email.

- Art


At 8:16 AM -0800 2/7/04, Rex Brooks wrote:
>Hi Folks,
>
>Thanks for all the response, since I really don't have the time to 
>focus on this right now. Regardless, I thought I would pass this 
>along, too. I finally got around to simply checking the website 
>associated with this message
>
>http://socialtech.trak.org/
>
>I was then going to check out the sender to see if he is a lurker on 
>the EM TC list, but OASIS timed out twice, so I guess they are doing 
>maintenance. Anyway, on the basis of the website checking out as 
>valid, I am passing it along...
>
>Hmmmnnnnnn... Did you ever get the feeling that you were missing 
>something important? I hate it when this happens.
>
>Ciao,
>Rex
>
>>Date: Fri, 6 Feb 2004 16:12:06 -0500
>>From: Todd Bower <toddbower@compuserve.com>
>>Subject: Public Alerts Solutions
>>Sender: Todd Bower <toddbower@compuserve.com>
>>To: Steven Woo <SWoo@nas.edu>, Rex Brooks <rexb@starbourne.com>
>>X-Rcpt-To: <rexb@starbourne.com>
>>X-DPOP: Version number supressed
>>Status: U
>>
>>Mr. Woo & Mr. Brooks--
>>I have been made aware of your interest in information relating to public
>>emergency alert notifications to precise locations. I thought I would
>>provide you a high-level understanding of the Critical Reach Alert System
>>now being deployed that at least in significant ways addresses this issue..
>>
>>First, Critical Reach is a nonprofit organization that, since 1995, has
>>deployed alert systems to law enforcement agencies to enable them to
>>quickly build and distribute bulletins to other police agencies and the
>>public. The solution, known as TRAK, has been deployed in over 1,400 law
>>enforcement agencies nationwide. The updated version of TRAK that
>>capitalizes on current technology has been deployed statewide in New Jersey
>>to a total of 550 law enforcement agencies. We are now beginning to migrate
>>the 1,400 users of the original technology to the updated version. As we
>>deploy the updated version we are changing the product name to Critical
>>Reach.
>>
>>Critical Reach is designed for use by any authority (law enforcement,
>>health, OES, fire, Homeland Security, military, etc.)  responsible for
>>public health and safety. The system enables multiple  independent
>>authorities to quickly share bulletins (including from 1 to 6 images) with
>>each other or to precise subsets of the public infrastructure. It is
>>intended for use by local agencies on a daily basis across the full range
>>of health, safety, and criminal cases and events--Missing Persons, Wanted
>>Persons, Health Alerts, Amber Alerts, Terror Alerts, Environmental Alerts,
>>etc. Bulletin distribution can be quickly scalable from 1 to millions and
>>from local to county to region to state, etc.
>>
>>Authority users access a shared address book of alert recipients, each of
>>which is carefully defined by its geography (State/County/City/Neighborhod)
>>and by the type of entity (Business, School, Media. Transportation Center,
>>Medical, Volunteer Org, etc.). Each major category has multiple
>>sub-categories, so Business includes Pawn Shops, Auto Body Shops, Hotels,
>>Malls, etc. The goal is to enable each authority, across the full range of
>>cases and events that they must handle, to be able to get alert information
>>to the precise people that need it.
>>
>>Critical Reach, as part of our nonprofit mission, works carefully at the
>>County and local levels with authorities and trusted public volunteers to
>>deeply populate the shared address book and thereby create a vital public
>>asset. We have addresses both ends of the spectrum very effectively--a
>>proven and trusted technology tool for authorities that meets their user
>>and security requirements plus a community-based effort that delivers the
>>needed shared address book of recipients. The result is a single,
>>multi-purpose, highly flexible tool that greatly enhances community health
>>and safety.
>>
>>We are now ramping up to extend the new technology to all current TRAK
>>users and to new authorities. We bring substantial private sector resources
>>to the table to drive down the cost of the solution for authorities.
>>
>>I hope this is helpful. My full contact information is  shown below. If I
>>can provide further information of be of any assistance, please feel free
>>to contact me.
>>
>>Regards,
>>
>>Todd Bower, Executive Director
>>
>>Critical Reach
>>1660 S. Amphlett Blvd.  #330
>>San Mateo, CA  94402
>>650/655-3801
>>Fax 650/525-0225
>>toddb@trak.org
>
>
>--
>Rex Brooks
>GeoAddress: 1361-A Addison, Berkeley, CA, 94702 USA, Earth
>W3Address: http://www.starbourne.com
>Email: rexb@starbourne.com
>Tel: 510-849-2309
>Fax: By Request