[xtm-wg] Notes of Marketing Committee Teleconference

[Andrius Kulikauskas <ms@ms.lt>]

I volunteered to take notes of our conference call.  Here are my notes. 
I have written down the names of the participants 
below.  In some cases I did not recognize the people's voices or
remember their names, I may have confused people.  Quotes 
are just meant to capture the spirit of the conversation, they may be
inaccurate or misattributed.  Andrius Kulikauskas
*********************************

Participants:

Paul Conn
Jason Markos
Daryl Grecich
Adrian Rivers
Dianne Kennedy
Pam Gennusa
Andrius Kulikauskas

*********************************

Main decisions:
We have agreed to serve as members of the marketing committee.  Jason
Markos has agreed to serve as our acting chair for 
three months.  

XML for TopicMaps special interest day, designed to have a lot of
activity and many, many people involved:

9:00-9:15 Welcome
9:15-9:45  TAO of Topic Maps by Steve Pepper
9:45-10:30  Three software presentations, 15 min each.
Break
11:00-11:45 Market applications
11:45-12:15 Expert panel on how XTM compares with existing standards,
history of standards.
12:15-12:30 Invitations to Birds of Feather meetings at lunch,
description of afternoon program.
Lunch and Birds of Feather meetings
2:00-4:00  User panel, Announcement of XTM, Walkthrough of standard,
QandA with the entire authoring group
4:00-...  Refreshments and open space discussion where areas are set
aside, both pre-determined and spontaneous, for 
discussion topics, and also vendors.

*********************************
Notes of conversation
*********************************


Dianne: What's the goal for today?  Set up the program for the Special
Interest Day.
There was a meeting at a lunch in Montreal that came up with an agenda. 
Interoperability demonstration, product 
demonstrations are premature.  XTM spec will be different than ISO
spec.  Better to do the demonstrations in March.  Current 
goal is to reveal the spec.

Intro of who we are and who are our sponsors.
Then have a brief introduction of TopicMaps by Steve Pepper, The TAO of
Topic Maps.  Adapt as half an hour presentation.
Jason: Also,What TopicMaps means for Knowledge Management?
Question: Do we want to have other groups that we reach out to?  What
about publishers?  
Pam: Talk on broader question, What do TopicMaps means for navigation
and search?
Jason: TopicMaps as a substitute for traditional search, a richer way of
searching, by managing content. 
Dianne: We want to appeal to a large audience and many different areas. 
Will Knowledge Management be of interest to Portal 
makers/users?

Pam: What does TopicMaps.Org want to achieve?
Dianne: People attending already have an interest, they also have the
opportunity to take the tutorials.  We need to provide 
unique information that helps market TopicMaps, but not treading on the
tutorials.  Our idea was to have one introduction to 
TopicMaps, but not go into length into the concepts.
Jason: Showing its validity and usefulness, showing its reality and
software.
Dianne: Also, this is a launch for XML Topic Maps.
Andrius: Show differences between ISO and XTM?
Dianne: A history, a timeline of where we've been, would be good.
Pam: Or will these be webheads who don't care about ISO?
Dianne: Timeline could be short, five or ten minutes.
Jason: That could be part of the introduction.
Dianne: A brief walk through of the XTM spec.

Dianne: Would like the spec available on CD or printed at the
conference?
Dianne: We need to think about press releases.
Pam: Is this a Topic Maps or XTM special interest day?
Paul: Primarily XTM.
Paul: People will want to see demonstrations.
Dianne: Audience will be understanding if products aren't compliant just
yet.  They want to see that there are real products.
Question: What vendors are lined up?
Diane: I don't know.
Pam: We want to.
Diane: Options: Early morning.
Andrius: Have open space conversations.
Adrian: Have general presentations by vendors, there probably won't be
many.
Dianne: Have poster sessions on different topics.  A call for posters.
Adrian: Be able to talk about how to apply this to a particular domain.  
Dianne: A mixture between poster and birds of the feather.
Pam: We'd have to worry about chairs: use one set up in the morning, one
set up in the afternoon.
Pam: In the morning, after intro and presentations, have QandA with all
of the authors.
Dianne: Have Bird of a Feather sessions at lunch.
Andrius: Have each BoF lead a conversation at the open space afternoon.
Adrian: Authors should be all spread out, not with each other.
Jason: We should do the differences between XTM and ISO before the
questions, so they don't focus on that.
Andrius: Have demonstrations right after introduction, before questions.
Andrius: Have intro, demos in the morning, save "release" for the
afternoon.
Pam: This would dispel problem of satisfying spec, first we do demos,
then we announce.
Pam: This also makes a nice audience for people who might not be
technical, techies stay for afternoon.
Paul: Could have release at end.
Andrius: Ending with open space could be for the diehards.
Dianne: Half hour break in the morning: 10:30-11:00.  Afternoon break:
3:30-4:00.  We don't have to break like that.
Dianne: Have announcement at 2:00.
Paul: Have walk through during announcement?
Dianne: Yes.
Dianne: Before lunch, have relationship with other standards.
Pam:  Steve Newcomb?
Paul: Eric Freese did a good job with RDF.
Dianne: This could generate excitement.
Andrius: We could have a panel.
Jason: Get user.
Jason: Show it's real.
Andrius: Can we have vendors work with users?
Dianne: Have users in the authoring group explain why their interested.
Dianne: Before lunch have a users panel.
Andrius: Show we have a community: users panel, standards panel.
Pam: So: welcome 15 min. TAO 30 min. software 3x15min.  break at
10:30-11:00, market applications 45min. panel on 
standards (including discussion of history) 30min.  BoF descriptions,
announcement 15min.   After lunch:  user panel  45min., 
announcement 45 walk through QandA  refreshments at  open space, vendor
areas and topic areas.

Dianne: have user stories along with announcement for better press.
Paul: Let's elect a chair.  We'd like to have a kiosk for TopicMaps
staffed by people.  This will require funding, we've had 
noone step forward.
Jason: I volunteer.  I can be acting chair for three months. We're all
the initial members.
AGREED.
Paul: We need a TopicMaps.Org website built.  Once we can get a
marketing egroup set up.  Not having a website when our 
name is TopicMaps.Org is a serious error.


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