RE: [xtm-wg] RE: [xtm-mktg] Re: XTM tag line

[Peter Jones <peterj@wrox.com>]

This might be late because I've been away from the office, but how about

"Smarter Surfing"
"Surf Smarter"
"SurfSmart"
"Smurf" (just kidding here :)

"Find what you look for"
"Find what you want"


Peter

-----Original Message-----
From: Michel Biezunski [mailto:mb@infoloom.com]
Sent: 21 November 2000 08:56
To: xtm-wg@egroups.com
Subject: RE: [xtm-wg] RE: [xtm-mktg] Re: XTM tag line


FYI
Weaving the Web is the title of Tim Berners Lee's book.

Michel
==========================================
Michel Biezunski, InfoLoom
Tel +33 1 44 59 84 29 Cell +33 6 03 99 25 29
Email: mb@infoloom.com  Web: www.infoloom.com
==========================================

> -----Original Message-----
> From: Pam Gennusa [mailto:pam@gennusa.u-net.com]
> Sent: November 20, 2000 9:21 PM
> To: xtm-mktg@egroups.com; xtm-wg@egroups.com
> Subject: [xtm-wg] RE: [xtm-mktg] Re: XTM tag line
>
>
> Dianne verbally suggested Weaving the Semantic Web to me (not sure if she
> put it in an email yet), and I think this is better than Weaving
> the Web, so
> could this be considered a seconded suggestion (Dianne mutes and Pam
> seconds)?
>
> Pam
>
> > -----Original Message-----
> > From: Andrius Kulikauskas [mailto:ms@ms.lt]
> > Sent: Monday, 20 November, 2000 5:04 PM
> > To: xtm-wg@egroups.com
> > Cc: xtm-mktg@egroups.com
> > Subject: [xtm-mktg] Re: XTM tag line
> >
> >
> > > pconn@gca.org wrote:
> > >
> > > All suggestions and seconds posted to xtm-wg list by today (Monday),
> > > 2:00 PM eastern time.  I'll create a poll with all options that have
> > > been seconded, and we'll conclude the poll tomorrow morning
> > (Tuesday)
> > > at 11:00 am eastern time.
> >
> > Here's what we have so far:
> >
> > Candidates:
> >
> > *) Untangling the Web
> > *) Weaving the Web
> > *) Navigate Web Topics Meaningfully
> > *) Put Meaning In, Get Knowledge Out
> > *) The Meaningful Web
> > *) Enabling Subject-based Collaborative Commerce
> > *) Collaborative Corporate Memory, Anyone?
> > *) Making the other 90% of corporate information findable
> > *) Industrial-strength Findability
> > *) Subject-based power to exploit information assets
> > *) Making The Web Mean Something
> > *) subject-based power to exploit information assets
> > *) Making irrelevant information disappear.
> > *) Bringing more knowledge than information
> > *) Find your way through information to knowledge
> > *) Mapping the web
> > _________________________
> >
> > Suggestions, need to be seconded:
> >
> > *) XTM: Star chart for the infoverse
> > *) Powering the World-Wide Semantic Web
> > *) From information to knowledge
> > *) Give context for information
> > *) Give context to information
> > *) For a structured web
> > *) Structure the web
> > *) Structure web content
> > *) Roadmaps and Catalogues for Cyberspace
> > *) Binding the points!
> > *) Understanding the web
> > *) StyleSheets for Knowledge
> > *) Put the semantics into the web.
> > *) Map Your Meaning, Share It With Others, Integrate Your World
> > *) Meaningful Links and Sensible Pointers
> > *) Making The Web Mean Something
> > *) Navigate Web Topics Meaningfully
> > *) A Simple, Flexible Model That Allows Meaningful
> > Browsing/Navigating/Searching/Querying of Web-based Information.
> > *) Knowledge Maps for Everyone
> > *) Put Meaning In, Get Knowledge Out
> > *) Just Add Meaning
> > *) Map Your Meaning and Share Your Map
> > *) Show Me Your Map, That I May Understand You
> > *) Semantics In, Precision Out
> > *) Meaningful Links Allow Efficient, Precise Searching
> > *) Stir In Meaning, Undangle Pointers, and Presto
> > *) Enabling global knowledge connectivity
> > *) The Meaningful Web
> > *) Enabling Subject-based Collaborative Commerce
> > *) Collaborative Corporate Memory, Anyone?
> > *) Making the other 90% of corporate information findable
> > *) The Haystacks Disappear, The Needles Remain
> > *) 7 search hits are interesting, 7,000 are not
> > *) Industrial-strength Findability
> > *) Many languages, One combinable finding resource
> > *) 'way, 'way beyond full text searching
> > *) subject-based power to exploit information assets
> > *) Making irrelevant information disappear.
> >
> > Yours,
> > Andrius
> >
> > Andrius Kulikauskas
> > XTM Marketing Committee member
> >
> > ******************************************
> > Here are some excerpts from letters:
> >
> > >*) The Meaningful Web
> > >
> > >
> > >4) It is short - does it have any unwanted connotations?
> > >5) It's defensible - does it capture what we're doing?
> >
> > Yes, but to a somewhat lesser extent than untangling the web,
> > primarily I think it has a more bland tone.
> > I prefer the more 'positive' action oriented, 'untangling'
> > (get rid of the mess) or weave 'make sense of'
> >
> > Regards DaveP
> >
> > ******************************************
> >
> > Pam Gennusa:
> > Hello
> >
> > Although Weaving the Web has nice alliteration, I don't think
> > it really
> > says
> > much about what the benefit is. Untangling the web is better, but
> > focuses on
> > a negative which may be good in the short term, but may not
> > be good 2-3
> > years down the road. From the list below, I'm pulled to the ideas that
> > focus
> > on 'meaning'
> >
> > ******************************************
> >
> >         Powering the World-Wide Semantic Web
> >
> > especially if the word 'semantic' was handwritten in like an editor's
> > note
> > maybe the word 'semantic' should be 'meaningful'
> > maybe the word 'powering' should be 'the power behind'
> > but something along the lines of XTM being the power behind something
> > really
> > useful
> >
> > Pam Gennusa
> >
> > ******************************************
> > Untangling is good. I'd vote with Eric on this.
> > My colleague Jay points out that "Weaving the Web" is the title of a
> > book by
> > Tim Berners-Lee. I think that probably disqualifies it - we don't want
> > lawsuits or
> > accusations of misappropriating Tim's words. I think that makes
> > "Untangling
> > the Web" and even stronger candidate!
> >
> > Daniel
> >
> > ******************************************
> >
> > I vote for "Untangling the Web"
> > (I find it's better than the one I proposed)
> >
> > Michel
> >
> > ******************************************
> > My paranoid fantasy that is that "Untangling the web" could
> > be taken as
> > too close to TBL's title.
> >
> > Perhaps the marketers are familiar with the (legal and other) issues
> > involved with tag lines that are not identical but very similar, and
> > make a judgment.
> >
> > S.
> >
> > ******************************************
> > "Web" oriented slogans are probably good marketing, but
> > somewhere along
> > the
> > way we shouldn't forget that there are lots of uses that aren't on the
> > Web
> > (like what I talked about in Montréal).
> >
> > Jim Mason
> >
> > ******************************************
> > Some comments from letters:
> >
> > Eric Freese:
> > I'm not sure "Style Sheets" is appropriate.  I liked Dave's
> > "Untangling
> > the Web".  There have to be some pretty good "Map" metaphors
> > that could
> > be
> > used here.
> >
> > ******************************************
> > Jean Delahousse:
> > I think it should not be too technical. I like things like "
> > Weaving the
> > Web", it's active, simple, clear
> >
> > ******************************************
> > Murray Altheim:
> > The last thing I'd like XTM to be associated with is style sheets. It
> > really diminishes the importance of what topic maps are about,
> > suggesting we're about appearance rather than actually
> > content. The fur
> > coat is more important than the person wearing it, etc.
> >
> > ******************************************
> > Steve Newcomb
> > [Re: StyleSheets for Knowledge]
> > Eeek!  I object.  This slogan appears to define what topic maps are,
> > while ignoring at least half of the capabilities and value of topic
> > maps.  I think it's misleading.  Topic maps are also about information
> > management (imposition of arbitrary topical structure, infoglut
> > control, elimination of redundancy, collaborative indexing, making
> > finding information an interchangeable, licensable resource,
> > etc. etc.).  The information management angle is at least as
> > significant, in terms of human productivity enhancement, as the "Style
> > Sheets for Knowledge" angle, which I think refers to the ability of
> > topic maps to allow information resources to be hidden in ways that
> > are highly adapted to the user's context (user knowledge, interests,
> > delivery platform, etc.).  With topic maps, you get both of these
> >
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